Chapter 462: Give a Competitor a Touch of Sadness
In fact, the automobile production mode in the United States is more inclined to the mode of industrialization and cooperation. Pen × fun × Pavilion www. biquge。 info
Take the current situation of Zhengxin as an example;
Zhengxin came up with its own design and invited bids for the manufacturing part of each assembly of the body.
The companies that have won the bidding will complete the manufacturing of the assembly they are responsible for according to the amount required by Zhengxin, and then send it to Zhengxin's factory. After factory acceptance, these assemblies are sent to the assembly workshop for assembly, testing, and then off the production line.
Therefore, with the improvement of the supply chain and accessories manufacturing industry, Zhengxin only needs to add assembly lines if it wants to expand its production capacity.
It is said that the production line that Zhengxin needs at present, as long as it can pass the accuracy of the assembly process.
But Li Fanyu obviously has a bigger pursuit.
In fact, he had the intention of building a new assembly plant in Kansas, a sub-developed region in the United States where conditions are more favorable than Detroit, where the main assembly plants of Japanese automakers are located.
But the current situation is that the branch and OEM production lines are in Detroit, and the sales of the F150 are too good, and there is an urgent need for an assembly line that can be put into operation immediately. So after some picking, he settled on two assembly plants;
One is a company called Prestige Machinery not far from the OEM, covering an area of about 2,000 acres, with a complete set of engine and vehicle assembly lines. The company had previously had its own off-road vehicle brand, but it failed to withstand the economic depression and was in a state of discontinuation.
Another is a company located in an industrial park in Detroit, and the company's assembly line was purchased in '07 and has average production capacity. But I haven't used it much, and the production line is in good shape. What made Li Fanyu interested in this company was that this car manufacturing company, called Nat, was not far from the headquarters of the Kaman company.
In fact, this company had planned to cooperate with Carman and sell itself. But the company's production capacity is small, and Kaman didn't like it. Knowing this situation, Li Fanyu directly settled down after learning about the situation of the production line.
The matter of the production line was decided, and only the problem of labor was left in front of Li Fanyu.
Detroit's manufacturing industry is still half-dead, with a large number of skilled workers unemployed. As soon as the news of Zhengxin's expansion of production capacity spread, a workers' union came to the door to ask for a job.
Solving the labor problem at a relatively low price, Zhengxin's hegemony is already a smooth road.
By upgrading the existing management personnel of OME and enriching the other two factories, the production tasks of the three F150 models have been divided into three parts.
The OEM headquarters is responsible for the final assembly of the V8 version, which is currently the largest sales volume, the V10 version is responsible for the final assembly of the V10 version and the manufacture of the three engine models, and the production of the V6 version is delivered to the Nat plant.
In a very short period of time, the factory integration was completed and the large-scale manufacturing of the F150 officially began.
At this time, whether it is Mason and Courbo Jr., or PCM Group. Only then did you truly realize the power of faith. This magical enterprise seems to be a chariot driven by Li Fanyu. When you move, you will break everything in your way.
Fortunately, Mason, who is quite respectful to Li Fanyu, has long been clear about the deeds of Zhengxin through his previous understanding. On the part of Little Kurbo and PCM, after seeing this kind of battle, the contact with Li Fanyu became more and more respectful.
In the chaos of price reduction in the market, the full line supply of the basic version of F150V6 immediately put the chaos to a final end.
The hot sales of the V8V10 version have made consumers in the North American market accept and recognize this bullish pickup truck model. But this type of consumers, generally urban people, are driven by performance.
The V6 version's excellent performance and $26,000 price tag are undoubtedly more eye-catching than the best cost-effective Karman A-series pickup trucks on the market today. In the case of the same price, the V6 version of the F150 is almost a second kill in terms of power performance, drag force and traction ability.
For all these reasons, town or farm customers are in the right place.
Unlike urban consumer groups, this type of consumer pays more attention to the working ability of pickup trucks;
In the United States, the workload on a farm is very large. From transporting forage to selling livestock. All need a pickup truck that is cheap enough, solid and powerful. Even on some farms, ranchers use pickup trucks to bring farm machinery to do farm work. What kind of thing to tow agricultural equipment, or even tow pesticide planes, the relatively cheap and powerful F150V6 version is really suitable.
After Zhengxin and PCM advertised "F150V6 basic version is available in the whole line". In just three days, the V6 version has surpassed the V8 version in sales. It became the best-selling of the three versions.
Although from the point of view of this version itself, the profit with a positive letter is not as much as the other two versions. However, please note that under the circumstance that Li Fanyu intentionally did, the comfort and performance configuration of the V6 base version is very limited.
Therefore, customers who generally choose the basic version will choose some things more or less.
For example, zonal air conditioning, such as door pedals, such as differential locks and rear axles with variable gear ratios......
These things are more profitable.
And the hot sales of a car are not only sales profits. It's more about the car's future maintenance and repair parts, which is the biggest profit point for car manufacturers.
In addition, the hot sales of the V6 version are of greater significance to the F150 in terms of occupying market share. It further strives for the development space for the future of the model.
After the three factories were in full swing and the PCM Group's terminal sales channels made various sales measures, the average daily sales of the F150 quickly increased.
1600 cars......
1700 cars......
1800 cars......
Soon, it exceeded 2,000 units sold per day, heading straight for 2,500 units, and following this momentum, it was a sure thing that F150 won the pickup sales championship in the North American market that month.
Under this combination punch, the pickup market was silent.
After some careful analysis and comparison, some car companies are desperate to find that if they can't let their models overshadow the F150 in performance, they will have no advantage just by virtue of price. The reality is that they don't have an advantage in terms of price either—the base version of the F150 is priced low enough.
However, if you want to say which F150 has the greatest impact on many car companies, it is Kaman.
Li Fanyu had a bad stomach, in fact, he had a bad taste in the Nat factory for a while, and he was specially disgusted with the Kaman company.
V6 shipments are now extremely large every day, with nearly half of the more than 2,000 F150s sold every day being V6 versions.
In front of the Zhengxin Nat factory, every day before dawn is jammed with transport convoys waiting to receive goods, and when the employees of the Karman company go to work at nine o'clock, you can see nearly 100 large trucks full of F150s rushing to all parts of the country.
Every time I see this scene, the hearts of the senior executives of the Carman company are sour......
Don't mention it!