Ray Brothers Distribution!

Manager Cao Da also smiled when he received a call from Huang Xiaoqiang: "Yes, you pass the trailer first, and I will carry out the publicity here!"

"What? Just smash 1 million first?"

Cao Da was a little surprised at this time: "Don't you Mr. Lin know that there is only a total of 5 million publicity and distribution costs? Just one promotion song will be smashed at 1 million, how will you play next? Not to mention the advertising expenses of WeChat, Weibo, forums, entertainment reporters, film critics and other big Vs or traffic owners, what about the promotional materials of other low-priced theaters? and even distribution costs?"

After all, publicity refers to the total cost of publicity and distribution together, 5 million looks like more, but in the publicity and distribution of this piece is really to calculate the cost!

In this regard, Huang Xiaoqiang also smiled bitterly: "Mr. Cao, our Mr. Lin also said that this promotional trailer MV must be known to everyone in the streets, so the 1 million must be spent, and the rest of the publicity will be discussed!"

"Okay. ”

Cao Da also nodded lightly, when discussing the publicity and distribution costs of "Happy Ghost" before, their 'Light Brothers' said that they would focus on Lin Chen!

Therefore, the 5 million Lin Chen can spend as much as he wants, and their 'Light Brothers' only work the distribution, and the publicity is directly handed over to Lin Chen!

"Although I also believe in Lin Chen's propaganda ability, does it make sense to spend 1 million yuan to smash a theme song promotion area?"

After hanging up the phone, Cao Da also invited everyone to talk about it, and sure enough, it caused everyone's confusion.

"Mr. Cao, do I think Lin Chen has a certain degree of confidence in this promotion theme song?"

Lao Li frowned lightly and said, "Could it be that this theme song was created by a big singer in the industry?"

"I also think this possibility is very high, otherwise why would Lin Chen be so confident in this promotional song?"

"Yes, let's see which one this promotional song is. ”

……

Now that it's been decided, then the next step is publicity, about how to make a theme song popular is a technical job, here is not that you buy a hot search, you spend money crazy propaganda means that you are alive.

Too young, too simple!

I have to mention the professionalism of the 'Light Brothers', they first reached a cooperation with Tencent Video, and then Lin Chen's theme song promotion will only be logged in to Tencent Video, and then this will be used to get priority arrangement, in addition, 'Light Brothers' contacted dozens of music Vs and film critics, large and small, and let them praise them together!

Anyway, in some big Vs, they only look at money to talk, there is a way to start with 5,000, and 10,000 can be discussed in detail!

I didn't look at the unspoken rules of this industry that were exposed last year because film critics asked for red envelopes without permission, and Lu Le also scolded these black-hearted film critics at that time!

But it can't be helped, that's the rule!

Therefore, if you want to publicize, you have to let these film critics and music critics brag, you can do whatever you want if you have money, and you can let them blow it hard if you have money!

On the afternoon of May 4th, the official Weibo of "Happy Ghost" released a promotional theme song "Mice Love Rice"!

In just 2 hours after it was released, the retweet has exceeded 10,000!

"Haha, it's a divine comedy, this lyric is simply amazing!"

"This is really a divine comedy, rats love rice, damn it, it's too vulgar. ”

"I think it's a good song, and when I was in school, I fantasized about a boy I liked playing the guitar and confessing to me. ”

"Can anyone tell me the name of the guitar boy in this MV? ”

……

"I think this girl is beautiful, and she's really too innocent!"

"Is this the trailer for "Happy Ghost"? Isn't this a youth campus romance movie?"

"Damn, could this be that the boy who plays the guitar is the main actor in the play?

"It must be, haha, imagine it, is it good for a dead ghost to turn into a prodigal son in love and then confess his sister to the school flower?"

"Upstairs, you won!"

……

Under the effect of money, the song "Mice Love Rice" instantly became the object of discussion, if it was just like this, and then, there was a Wanmin imitation show!

On Weibo, a user uploaded a video of himself confessing to his favorite girl at this time, and at the same time sang "Mice Love Rice", but he sang it in Sichuan dialect, and the official crew of "Happy Ghost" expressed his gratitude: "Haha, thank you, let me confess successfully, I must watch "Happy Ghost"!"

Well, this kind of "Mice Love Rice" has been uploaded for less than 3 hours, and it is especially singing and confessing, and it is marketing!

But even if you know that it is marketing, many people have a lot of fun!

So next, Beidong dialect, Nanhe dialect, Beihe dialect, Dongshan dialect, etc. all came out!

Because of the catchy simple lyrics of "Mice Love Rice" and a relatively simple melody, driven by the marketing of this translation, the theme song of "Mice Love Rice" has been directly pushed to a peak!

After all, 1 million is not spent for nothing!

Driven by public opinion, the next day, the song "Mice Love Rice" has been imitated, and many people have begun to shoot various videos to shoot, and there are also spoofs of "Mice Love Rice"!

In short, it's hard for you to know clearly whether you really like the song "Mice Love Rice", or just for the carnival, but no matter what, "Mice Love Rice" has really spread all over the streets and alleys after a day!!

"I love you, love you, just like a mouse loves rice" More and more people began to hum the lyrics, as if brainwashing, everyone couldn't help singing!

""Happy Ghost" is set for 61, let's love rice together!"

This is also the second time that "Happy Ghost" has come to the public after the start-up, after all, "Happy Ghost" has always been rarely interviewed by the media before, and Lin Chen has never allowed the media to visit the class in order to catch up with the schedule, under this mysterious protection, "Happy Ghost" is a complete blowout!

'Ray Brothers' Distribution!

Cao Da asked, "How much did we spend in total?"

"Less than 600,000 in total!"

Lao Li said admiringly: "But now almost all the people are singing "Mice Love Rice", and even my daughter is listening to this song now!"

"I also wondered, I thought it was just a saliva song, but why did it spread so widely?"

Others were puzzled!

Cao Da laughed: "Isn't this better? This promotion song is popular, so the next movie "Happy Ghost" will definitely be expected by everyone!"

At the same time, Chopsticks Brothers Media!

Lin Chen said to Huang Xiaoqiang: "Xiaoqiang, release the second short film!" Please Baidu "throw the book network" Thank you for your support!