Chapter 648: A word to wake up the dreamer
After the banquet, Yu Zixuan and his wife sent Wang Suizhou away, but they stayed.
As soon as the two of them stayed, Yi Hongjiang refused to leave.
They dragged Wu Xiaozheng back to the box just now.
"Now let's be honest, aren't you optimistic about this investment?"
Yu Zixuan asked directly, and Wu Xiaozheng didn't let him go if he didn't explain honestly.
Wu Xiaozheng sighed.
He knew he had to say it now.
Moreover, he couldn't watch Zhang Lizhen jump into the giant pit.
Of course, you can say yes, but you have to pass the buck first.
He said in a joking tone: "Then I can say it! Don't blame me for saying it wrong! Believe it or not, it's your business!"
Yu Zixuan was anxious and scolded: "You stinky boy, why do you talk so much nonsense!"
Zhang Lizhen was much more gentle, she smiled and persuaded Yu Zixuan: "What are you doing with Xiao Zheng in a hurry, what does he think, can he tell us if he can't tell us?"
Listening to Wen Wan, he was actually using words to trap Wu Xiaozheng.
Alas, neither of these is a fuel-efficient lamp!
Wu Xiaozheng shook his head and said, "It's not that I'm not optimistic, but I'm not optimistic about their model of rapid expansion through loans." ”
This sentence is very standard.
Wu Xiaozheng clearly told the three of them that if Asia is using its own capital to invest in the long market to open a large shopping mall, it will definitely be a good thing, but if it is to borrow from the local area, it may not be a good thing.
"Tell me why. "Yu Zixuan has a posture of getting to the bottom of things.
Alas, what a hassle.
I can't say I'm a prophet!
Wu Xiaozheng began to have a headache again.
He pondered for a moment before asking, "Do you know why my Chef Wu restaurant isn't expanding rapidly?"
Rhetorical questions are a clever way to answer, which can be anti-customer-oriented and dominate the rhythm and direction of the topic.
"Why?"
"It's not that the money can't keep up, it's that the management and talent can't keep up. ”
Wu Xiaozheng took his own chain enterprise as an example and first said a very key point.
In the training course of the previous life, it was mentioned that when Asia was expanding at its fastest, one of its employees, who was just an ordinary salesperson today, was transferred to another place to become the general manager of a chain shopping mall tomorrow.
Expanding too fast, management can't keep up, and talent training can't keep up, which is one of the important reasons for the rapid decline of Zhengzhou Asia, which was once brilliant.
You must know that a hypermarket with an area of tens of thousands of square meters is much more complicated to manage than a hotel, and there are many more people and things to manage than a hotel.
Zhengzhou Asia has opened from one to six, and will expand to more than a dozen next year, how can the talent training system keep up?
Also, the concept of chain has only been introduced to China in the past year or two, Wang Suizhou just learned a concept, not even the fur does not understand, let alone understand the essence of the chain, under the rapid development, how can it not capsize?
It took him a lot of saliva to explain this truth to Yu Zixuan and others.
"Impossible, Asia is so famous now, and the benefits are so good, how can there be a problem?"
Yu Zixuan was still a little unconvinced.
Yi Hongjiang also felt incredulous, and looked at Wu Xiaozheng seriously, expecting his explanation.
"Under the fame, it is actually difficult to live up. ”
Wu Xiaozheng first used an idiom to point out the crux of the problem.
Such a situation is not uncommon in China.
Once a company rises quickly, it will quickly have a lot of halos over, and it is difficult to refuse.
This is called a glorification.
Zhengzhou Asia is like this.
Huaxi Village, which is now famous all over the country, is also like this.
Wu Xiaozheng believes that the future Chef Wu will also be shrouded in aura.
This point can already be seen from Liao Hongcai's reaction.
Fame is a double-edged sword.
If you use it well, it will really help you a lot.
But if the company loses its mind and its self-confidence swells, it is easy to be killed.
"A person who is praised too much can easily swell up his self-confidence. And, under everyone's touting, reputation will also become a burden. This is the case in Asia now, where they have made plans for rapid expansion that are not commensurate with their own strength, and they are at risk of capsizing at any time. ”
He turned to Zhang Lizhen: "Aunt Zhang, let me ask you, is it a big risk for an enterprise to expand rapidly with high debt under the condition of its own limited assets?
Zhang Lizhen shook her head.
A word to wake up the dreamer.
After getting rid of the aura of Asia, the risk of lending to such a company is really not ordinary.
"In a hypermarket like this, the investment of funds itself is huge, coupled with the operation mode of Asia, a large amount of pressure is also needed, and the working capital required is also very large. ”
Wu Xiaozheng pointed out the most critical point.
This is the real reason for the rapid collapse of Asia: the broken chain of funds.
This is how it is to do business, the flame is high and everyone is lifted, and the wall is pushed by everyone, which is very realistic and cruel.
Zhang Lizhen and Yi Hongjiang broke out in a cold sweat.
If, as Wu Xiaozheng said, they brought in Asia and then quickly boasted about it, then the responsibility they had to bear was not ordinary.
Especially in the case of huge loans to it.
Especially Zhang Lizhen, if a large loan cannot be recovered, her future may be greatly affected as soon as the above is held accountable.
Yu Zixuan also fell into deep thought.
He had long expected that Wu Xiaozheng would have a different opinion, but he didn't expect his opinion to be so extreme.
He was tempted to find a reason to refute it, but he couldn't find any reason.
Therefore, he could only sigh along with it.
Among the three, the most disappointed is Yi Hongjiang.
This is related to his investment promotion performance.
Reluctantly, he asked, "Is that really going to happen?"
He was referring to the risk that management and talent cannot keep up and the capital chain will be broken.
Wu Xiaozheng began to shirk responsibility again: "I said, I am only responsible for saying, believe it or not." If the king had known that I had told Asia to die in a few words, he would have come to me to fight hard. ”
Yi Hongjiang still didn't give up, he asked again: "If a company is really risky, there will always be some clues, can you help me find evidence?"
Wu Xiaozheng directly gave him a look of contempt.
"Do you think I'm too idle? But if you don't believe me, you can send someone to HE South to investigate, and they will take the initiative to show you what you don't see, and you can always see some clues by secretly going to its branch for a private visit. ”
That's all Wu Xiaozheng can help him.
Yi Hongjiang was also angry and cried at his words.
He simply played Laipi: "If you say that you don't want to attract investment, you are responsible for compensating me!"
How do I compensate you?