Chapter 239: Exploring the Market

Chen Xuefei is right, now the north of Jiangsu is too big to attract the wind, while he has obtained huge benefits, but also affects the entire daily chemical industry. Naturally, there will be people who manage the market.

The Jianghai Chamber of Commerce is such a threshold that came into being in front of Subei, if fighting and killing people can be solved in this way, then this problem is not a problem.

Su Bei and Ye Lingfeng don't want the Miracle Group to become the target of public criticism, as Chen Xuefei said, at this time, you should think about the big brother of the Jianghai Chamber of Commerce, lose some of your own points, and get back the face of the big brother, and this big brother will treat you badly in the future.

In the office of the secretary general of the Chamber of Commerce, Su Bei met Dong Qiyang, the representative of the main storm, who was a middle-aged man in his forties but knew how to keep his head down.

"Haha, I've heard that there is a Mr. Su in Jianghai for a long time, and today is the first time I've seen the deity, quick, please take a seat." After Dong Qiyang closed the office door, he poured a cup of tea for the two.

"Let Secretary-General Dong say, as if I have no one in my eyes, but I am too busy with work, I just rushed back from the field yesterday, I heard that our group has caused trouble to Secretary-General Dong, so I hurried to take the blame. ”

Pour tea only seven points full, leaving three points is a favor. Jianghai Chamber of Commerce is indeed very embarrassed now, the palms and backs of the hands are full of meat, and the miracle group led by Xueyan is a new star enterprise that the Chamber of Commerce is optimistic about, and on the other hand, the opposition from the entire daily chemical industry under the leadership of Shujia Daily Chemical is really difficult to ride the tiger.

"Mr. Su is polite, there are so many entrepreneurs in Jianghai, you are the first to come to my office to talk, no, you should be the first to come to me empty-handed to do something. ”

Dong Qiyang said a word, and the three of them laughed.

Dong Qiyang sat down and took a sip of tea, and said slowly: "There are indeed many rich people in Jiangsu and Zhejiang, and private capital can create a huge trouble for us in minutes. ”

"Don't worry, Dong Mishu, we are here to solve the trouble for you this time. ”

"Oh? ”

Su Bei said with a smile: "It's not me who says it, but you say it, if the industry thinks that the pricing of Xueyan Chinese medicine is too fantastical, causing a lot of unnecessary trouble to the Chamber of Commerce, we can take a step back." ”

Dong Qiyang's eyes lit up and asked, "How far does Mr. Su plan to go?"

"Let it be acceptable to the whole industry, but I have said in advance, we have given up all the profits, whether this market will stabilize, we can only do our best. ”

If the snow smoke traditional Chinese medicine skin care products worth 10,000 yuan are only sold for 1,000 yuan, and more consumers can afford to maintain the original efficacy, this product will only become more popular, or crazy robbery.

But this involves a serious problem, not to mention that Xueyan Chinese medicine has lost money, dealers and shopping malls, supermarkets, etc., because of the decline in profits, they are definitely not so willing to continue to provide counters for the best location in the shopping mall in northern Jiangsu.

Therefore, a bottle of cosmetics in northern Jiangsu made a profit of 9,000 yuan, and at the same time, it was necessary to subsidize distributors with part of the money earned.

The sudden concession of northern Jiangsu made the Jianghai Chamber of Commerce's original headache so simple, so simple that Dong Qiyang did not expect it.

Dong Qiyang originally thought that Subei would be like Chen Zekai and would not give in to each other, but when he suddenly heard the news of his concession, he appreciated this young man's mind.

In Dong Qiyang's view, Chen Zekai and others are too impatient, everything is controllable, but the market has the autonomy to come out, even if it sharply compresses the profit of Xueyan Chinese medicine, it is only harmful to others and not self-interested.

"Mr. Su's bold concession seems to be a conclusion reached after rigorous analysis, in this case, I don't want to say anything, as the CEO of the Miracle Group, you made this decision, I think personally, it is not necessarily a bad thing. ”

Dong Qiyang's words changed, and he suddenly smiled, "My work tasks this week have been solved by Mr. Su, so if you don't think I'm talking on paper, I can give Mr. Su a notice that I think is good." ”

"Dong Mishu is too polite, please speak. ”

"I'm really tired of the price war in your daily chemical field. Frankly speaking, domestic market competition is still 50 years behind foreign countries. In the 21st century, price wars alone will never develop. Mr. Su's large-scale price reduction of snow smoke products this time, in terms of dealers around the world, you may have to pay a huge price. ”

"This is also a helpless thing, after all, the products of Xueyan Chinese medicine still have to be put on the shelves. ”

"There are more dealers on the shelves, and the breakthrough is here, why not put them on the shelves independently?"

"Autonomous?" Ye Lingfeng was stunned for a moment, "You mean the form of a specialty store?"

Any top luxury brand, even ordinary goods, will be distributed in shopping malls, supermarkets, etc., and the form of specialty stores is suitable for big brands such as clothing.

If Liu's Group's snow hibiscus products open a chain store, no one will care about it, but if you want to move snow hibiscus products into Yansha, even if it is a supermarket like Wal-Mart, the taste will suddenly come up, which is also determined by the hearts of group consumers. Some people would rather go to KFC and eat junk food than eat barbecue at food stalls.

The reputation of Xueyan Chinese medicine is enough to open a store, which is known to Ye Lingfeng in northern Jiangsu, otherwise this big boss of Yanjing would not have traveled thousands of miles to Jianghai to reach cooperation with northern Jiangsu.

"It's just that the way of specialty stores and chain operations is too costly. In the first and second tier cities in China, five stores in each city is not too much, this is an investment that can drain our working capital, and there is no way to manage it properly, and it will disperse our strength. Ye Lingfeng said methodically.

Su Bei lowered his head and pondered for a moment, the inspiration given by Dong Qiyang gave him a vague vein, raised his head and looked at the clock on the wall, and said with a smile: "I won't disturb Dong Mishu's work today, let's withdraw first, you are busy." ”

"Okay. "Dong Qiyang is not a businessman, but he has seen the most businessmen, and he can see through some difficult situations as an outsider.

After leaving the Chamber of Commerce, Ye Lingfeng kept frowning and asked what kind of medicine was sold in the gourd in northern Jiangsu.

Su Bei didn't mean to sell off with Ye Lingfeng, the key is that he always has to talk to everyone when he has a meeting for a while, so he can only let him endure it for a while.

Su Bei had just left on the front foot, and Chen Zekai, Huang Bowen and others had already come to the Chamber of Commerce.

This is definitely a crazy victory, Chen Zekai and others secretly ridiculed, the Miracle Group Alliance, which had just been established in northern Jiangsu, had not yet taken the first step, and their products on the market would be sold at one-tenth of the price.

When the two were complacent and even celebrated with a crown, an emergency meeting was also held in the conference room of the Liu Group. At the meeting, Subei unilaterally decided that the operation department headed by Jiang Tao issued a notice of price reduction and subsidy to all distributors of Xueyan Chinese Medicine.

10,000 goods, 1,000 can be bought.

Almost on the same day, the products of the second phase of Xueyan Chinese medicine across the country were frantically snapped up for less than a week after they were put on the shelves, causing quite a stir on the Internet and major economic forums.

In the evening, Zhou Man and Jiang Tao cooked a meal together in the Begonia Villa, and several backbone figures of the group had a dinner in the old nest of Subei.

Only then did Subei tell them the two-sided nature of this matter, first of all, the price reduction resolved the public crusade of the domestic daily chemical industry against the Miracle Group, and also relieved the Jianghai Chamber of Commerce.

When the industrial park project mentioned by Chen Xuefei was put on the table, Liu Hanyan, Zuo Lianrui and others were also startled, everyone wanted to make the Miracle Group bigger, but no one expected that Miss Chen was ready to personally "build a house" for them to attract investment.

As a result, everyone gradually understood that the reason why northern Jiangsu gave in to resolve the price war was to leave a good impression on the future real estate bidding of the Chamber of Commerce.

"The second batch of Xueyan is about to run out again, and the third futures, or so much production, I have two friends who will send Chinese medicine to Jianghai soon. Several employees of Xueyan's medicinal herb department are negotiating with local farmers about the wild papaya forest in the southwest, and if this can be promoted, the next batch of products developed by Xueyan will be Fengru products. ”

"What about the price? With the lesson of this time, Chen Zekai, will they still allow us to order a price that is fantastical? Jiang Tao asked.

Su Bei looked around for a week and said with a smile: "I haven't finished speaking, after the sale of this batch of Xueyan, we will not provide supplies to any shopping malls, supermarkets and other dealers, we will sell them ourselves." ”

"Specialty store?" Liu Hanyan said with a frown.

Su Bei shook his head: "Actually, we don't know the true face of Lushan, only because we are in this mountain, since the brand of Xueyan is recognized by consumers and even crazy......"

After a pause, Su Bei said excitedly: "If I don't go to the outside world, even I am in the dark, and in society, some consumers rack their brains for a bottle of snow smoke skin care products." Do you think that if a woman is willing to go bankrupt to buy this product, will she mind buying a plane ticket to our headquarters in Jianghai to buy the product?"

A word wakes up the dreamer.

Ye Lingfeng already understood what Subei meant.

"Snow smoke is in full swing across the country, and a large part of the profits are taken by dealers. Dong Qiyang suggested opening a chain store and selling it on the shelves by itself. I thought about it and felt that it was not advisable, if dozens of second-tier cities across the country opened chain stores, it would take a teenager to return the capital. Moreover, it is easy to counterfeit decentralized sales, and even consumers will not be at ease with this distribution link. ”

"Now producing, now selling. In Jianghai, we have set up about three special sales points for several major cargo trucks, and it is best to make a circulation barrier at the sales terminal. ”

Jiang Tao suddenly said: "Membership system! Only in the Miracle Group can you buy our products if you apply for a membership card, so you can skip all the circulation links, even if a bottle sells for one million, no one is qualified to care, only the share of red eyes." And there is no circulation link, consumers can only come to Jianghai headquarters to buy, domestic daily chemical counterparts, will no longer say that our vicious competition has impacted the entire daily chemical market. ”