Yuan Meng's interview with Jia Youwei at the newspaper was completely out of play. She didn't want to try to persuade the other party anymore, after all, she was completely useless. Instead of wasting time, let's get down to business.

"I want to start a business, if I and a few other people start a new publishing house, will you let me continue to work for you as the editor-in-charge?" Yuan Meng said tentatively.

Jia Youwei suddenly couldn't laugh or cry. This idea is good, but he doesn't think Yuan Meng is suitable for entrepreneurship. I can understand the other party's mood, everyone wants to make more money and have a successful career, and it is best to achieve the point that no one in the world knows you.

However, entrepreneurship is not about pretending to be a family wine. Entrepreneurs must not only have the courage and perseverance to swim in the dung pit, but also have the ability to knock out teeth and swallow blood, and if they are seriously injured, they have to walk forward with bullets in their mouths, and show the spirit of Xiaoqiang who can't be killed.

"Have you ever heard of Mao Kankan?" Jia Youwei regarded her as a friend, so he should persuade her.

"You should be talking about the man who went bankrupt and still owed 40 million in debt, and committed suicide by turning on gas at home, and later Wang Lifen celebrated that his article was read more than 100,000. Yuan Meng sat up straight and said seriously.

"Yes, that's him. are all condemning Wang Lifen for consuming dead people and human blood steamed buns. However, everyone ignored her article "Mao Kankan's Death, Opening a Cruel Corner of Entrepreneurship".

On the facts, as far as the article is concerned, there is nothing wrong with it. The cruelty of entrepreneurship is simply not something that ordinary people can bear. Only trolls on the Internet, virgin would say that kind of brainless thing.

Who is Wang Lifen? The host and chief producer of a once-popular reality show entrepreneurship program on CCTV 2. That show is called Win in China, accompanied by Liu Huan's song of the same name "On the Road", which makes people feel very burning.

The judges are some well-known entrepreneurs, Shi Yuzhu, Ma Yun, Liu Chuanzhi and so on. I remember that after winning in China for two seasons, Wang Lifen also did what he said, quit his job at CCTV and started his own business.

Wang Lifen said something, which was completely qualified. She definitely empathizes with the hardships and hardships of the road to entrepreneurship.

It's not business school students sitting in class discussing and brainstorming cases, or college students chatting online or bragging about it after the lights go out.

Once you embark on the road of entrepreneurship, it is quite likely that it will be the point of no return. This not only refers to death, but also makes your money go down the drain, answering the sentence of decades of hard work, returning to the pre-liberation period overnight, after all, what is spent is real money, real money. The average lifespan of private enterprises in China is only 2.5 years.

To borrow a phrase from Shi Yuzhu, more than 95% of the difficulties, you have never even thought about it. Mao Kankan is too unfamiliar to you like the post-90s.

However, for our post-80s generation, it is no stranger. He was the same age as me, and he was once one of the entrepreneurial stars and representatives of the post-80s generation.

In the past, he was interviewed by a lot of various media, talking about entrepreneurship and management, and encouraged many young people born in the 80s to have the courage to start a business and regard him as an idol. Jia Youwei said slowly.

"You mean to let me give up starting a business?" Yuan Meng was not stupid, and he understood what he meant when he heard it.

"Start a business or not, that's your choice, I don't care. Since you asked me, then I am only giving my opinion. Before Jack Ma founded Alibaba, he also bankrupted a company.

Even the establishment of Alibaba has not been smooth sailing. Jack Ma's success is not only due to his outstanding ability and unique thinking, but also to the element of good luck that has caught up with the wave of rapid development of the Internet.

The most critical node is how did he know Masayoshi Son? Among them, there must be a bigwig who matched him, and it was only because of the story that Ma Yun told Masayoshi to Son in six minutes that he really connected with capital and got an investment of 20 million US dollars from the other party.

At that time, the future of China and the entire Internet environment in the world was uncertain and life and death were uncertain, which required a lot of courage from the funders.

Domestic online shopping is not the first model he is doing. I remember it was Tencent who dared to be the first. The reason why Alibaba has done Tencent in this area is that at the beginning, the buyers of the former shopped online, and they did not have to pay additional money to the website, while the latter wanted it. Small businesses do not have to pay to open stores, and the latter also do. Tencent has to collect money in every way.

This is not to say that Tencent was short-sighted at the time, but it was too dependent on the gourd to imitate eBay and Amazon. How can Americans have the same spending habits as Chinese?

Chinese people can resolutely not spend money without spending money, and it can be seen from the payment method of the network that most people still maintain the traditional habit of preferring to watch pirated copies rather than paying to see genuine copies. Jia Youwei said eloquently.

He paused, took a sip of water, and then said: "At that time, the three musketeers of the Internet were not Ma Yun and Ma Huateng, but Ding Lei of NetEase, and now he is raising pigs, Zhang Chaoyang of Sohu, and Wang Zhidong of Sina."

In the early days of Tencent's establishment, it is said that Ma Huateng also pretended to be a girl to chat with users. At that time, Ma Yun sat at the back of the classroom at the Guanghua School of Management of Peking University and listened to the various analyses of his company by experts and professors, and came to the final conclusion that he would die within a year.

He was very angry when he heard this. Shi Yuzhu also collapsed a company, the brother of Brain Platinum, Brain Gold, the former Giant Group.

The reason why he was able to make a comeback was due to his youth at the time, temporarily cutting the debts of the old and new companies, not not repaying them, but slowly repaying them when he had money, and getting to know the bigwigs who dared to give him money to start a business.

Shi Yuzhu's turnaround work for re-entrepreneurship was the online game "Journey", which was more expensive than all online games that charged for point cards at that time under the guise of a permanent free game.

His profit model is to directly give up low-end players who are unwilling to spend money, that is, let them make up the number of people in the game, so that people can be abused, and bring pleasure to paying players, who let them have too much time and too little money in their pockets, and the goal is to only earn money from mid-to-high-end players.

At the beginning, a point card was only a few dozen yuan a month! "Journey" dared to be the first to eat crabs, breaking this charging business model, making a high-end player smash millions of yuan into it.

Spend two or thirty thousand players, just like that, it's a beginning. As for not spending money, you can't play at all, as long as you are played.

If you want to succeed in starting a business, the profit model is also particularly important, that is, the way you make money. You walk behind other people's butts, and you only have to smell the fart.

If you want to stand out, as long as you dare to be the first, but the risk is too great, and there is no experience to learn from, which is often prohibitive.

From the perspective of human nature, when people are faced with major choices, they often choose the safest way to survive. ”