"What Manager Chi said just now is right, it's just that Hujiang Hotel is a company, and the power that can contribute to charity is too small, so ......" Wang Nuo said with a smile: "Why don't we try to make things bigger." ”

When the two words "charity" are combined, any elite who does public relations will immediately smell a question called "opportunity".

The most basic job of the public relations department of Hujiang Hotel is to deal with customer complaints, but they are also responsible for strengthening the dissemination of information, instilling the hotel's business philosophy, and creating a good business environment.

Chi Yunxian's direct leader is the general manager, he has a lot of power, and his ambitions are not small.

"How to make it big?" Chi Yunxian suddenly forgot about "the city leaders have activities to arrange", with a trace of expectation on his face, and a trace of speculation.

"Hype, forced donations. Wang Nuo snapped his fingers and said, "Don't you think Manager Chi that what I did just now made you completely unable to get off the stage? What if we do a similar activity in front of the public?"

"For example?" Chi Yunxian's eyes lit up a little.

"For example, our foundation can contact several companies to carry out an activity where the public can donate as much as you want. Wang Nuo said.

"It's not like no one has tried it. Chi Yunxian was a little hesitant, but he was still full of interest, doing charity, what kind of Bilian do you want, no matter how you brush your face, you won't lose anything.

"We can do it a little bit more emotionally. Wang Nuo smiled brighter and continued to elaborate his thoughts: "It's like what happened just now, you can make a small film." ”

"We came to collect donations, and your ability was limited, and then we had an argument, and then you sighed and said that the company had limited capacity and needed the support of the general public. ”

"We can also ask passers-by to solicit donations, and then passers-by can say that those businesses have made so much money, why don't they ask them to donate. ”

"Look, the conflict point is there, and then shoot the situation of the people who need to receive help, and the public service announcement will not be there?"

"Then we introduced the concept of 'charity needs more people to participate', and hype it up, it should be more useful than ordinary advertising methods. ”

Tao Xiu and Dong Qingming were stunned by Wang Nuo's brain hole, they didn't think about similar things, but it was probably a faint inspiration, and they never caught it.

And this kind of thing has a cost to do, and it can't be done by charities or companies alone, and it will be easy to be criticized because it's just hype.

Chi Yunxian is full of interest, engaging in public relations and advertising is his old business, he looked at Wang Nuo with bright eyes, and couldn't wait to say: "Go on, I think this method has a great probability of success." ”

"How should this kind of thing be done, Manager Chi, you are a professional, I just provide some inspiration, for example, we can first edit some conflict clips and put them out, hype hype and the like, and then your donors will say that 'how much the public donates, how much you donate, charity depends on everyone' The concept is. Wang Nuo spread his hand and said.

"It's kind of interesting, kind of funny. Chi Yunxian muttered, this kind of thing is actually a layer of window paper, and it requires a certain amount of courage.

Wang Nuo's method is quite rude, that is, to force the public to donate, don't you usually beep and say, "Why don't rich people donate"? Now that rich enterprises have jumped out, a large group of you people will donate as much as they want.

If you simply do this, you will definitely be sprayed, after all, the Internet is so developed now, there are too many keyboard warriors.

But with the public welfare promotional video, things are different, we are not forcing donations, we are implementing the concept of "charity depends on everyone", is it wrong?

"I need to think about it. Chi Yunxian stood up, greeted Wang Nuo very warmly, and said, "I'll let my subordinates come in and listen to this plan, this ......."

"My surname is Wang, Wang Nuo. Wang Nuo smiled brightly, stretched out his hand and shook Chi Yunxian for the second time, this time, he was respected.

"Mr. Wang is majoring in advertising?" Chi Yunxian smiled and said: "I am very interested in your plan, but there are a few points that need to be added, first of all, we should not be in a passive position, as a business, we should donate a sum of money first, and after the public donations reach the amount of our first payment, we will donate a sum ......of money, and so on."

Chi Yunxian pointed out some inappropriateness in Wang Nuo's plan, and after his revision, this plan is more perfect, and it can be relayed and used for reference.

My Hujiang Hotel donated 1 million first, and the number of donations from the public reached 1 million, so I donated another 1 million, and when I felt that I had brushed my face enough, other companies would keep up, and the water purification plan would brush my face enough, and other charitable organizations would follow.

These are all things that have a certain amount of room for operation, the distance between enterprises and the people disappeared in an instant, and how to eliminate antagonism is also something that Chi Yunxian needs to consider, as well as how to enrich competitiveness, how to hype, etc., all of which must be seriously discussed.

But there is no doubt that Wang Nuo's inspiration opened a door for Chi Yunxian, he found a good way to promote the Hujiang Hotel, and he also wanted to further bundle the Hujiang Hotel with charity and water purification programs, which is simply a huge benefit.

Enterprises are not afraid of spending money, what they are afraid of is that they will not get the corresponding return after spending money, as long as there is enough return, not to mention 1 million, 100 million people dare to spend.

A few minutes later, Chi Yunxian's office was in an uproar, and many professionals from the public relations department discussed the plan, and finally came up with a preliminary opinion of yes, but Hujiang Hotel could not do it alone, and it needed the strong cooperation of the water purification plan.

Dong Qingming is also completely blindfolded, she is here to raise donations, I can explain if you donate hundreds of thousands of dollars from Hujiang Hotel, you are so big, how dare I say that I cooperate.

It was not until the afternoon that Wang Nuo saw Chi Yunxian again, and Chi Yunxian at this time had a feeling of flying fast, and said to Dong Qingming very boldly: "Miss Dong, our leaders of Hujiang Hotel and your foundation have said that the first donation of 500,000 yuan will be sent over later, and then, we will have more in-depth cooperation, and we will need to trouble you again." ”

"Mr. Wang, thank you for your idea, we will give you the corresponding reward......" Chi Yunxian said enthusiastically to Wang Nuo again.

"Donate my reward, and ......" Wang Nuo waved his hand lightly, took out his mobile phone, and donated all the money in his account to the Water Purification Project Foundation, and then showed the mobile phone screen to Chi Yunxian, and said: "Your hotel donated 500,000 yuan, but my total net worth is only more than 40,000 yuan. ”

"Mr. Wang......" Chi Yunxian was shocked again, he had investigated Wang Nuo a little just now, so he was really shocked at this moment.

Hujiang Hotel's donation of 500,000 yuan may be called a lot, but Wang Nuo's 40,000 yuan is all his net worth, which is a great goodness.

Tao Xiu and Dong Qingming were also moved by Wang Nuo's behavior again after experiencing an afternoon of surprise, they knew that Chi Yunxian did not ask Wang Nuo to fulfill the gentleman's agreement, but Wang Nuo still donated and donated all his net worth, which is really a great good.

I have 100 million, of course it is nothing for me to donate 40,000, but I only have 40,000, I donated everything, and all I can do is what I have.

The most admirable thing is that everyone did not see Wang Nuo hesitate at all, and after donating it, they did not see any regret and distress in his eyes, but were full of sincere smiles, so how pure his heart should be.

Regarding these views, Wang Nuo said that watching the energy of the honest pen soar, can he not laugh very happily?