Chapter 520: Signing with Nike

"It's strange and unreasonable, Manchester United have been in a bad situation lately, and some people are pointing all the fingers at Yang Fan and putting the blame on a man who is recovering from an injury and didn't start. In an interview with the media, Ferguson refuted the remarks of some media represented by The Sun that 'Yang Fan is a cancer of Manchester United'.

Yang Fan's enemy, David Prescott, was extremely critical of him in The Sun.

Some people specifically hacked him, and some people have always supported Yang Fan.

The Manchester Guardian is one of Manchester's largest selling newspapers, and the outlet has always had a good relationship with Manchester United and is considered the club's mouthpiece.

John F. Kennedy, a columnist for the Manchester Guardian, has come out in his defence of Yang Fan: Those who say Yang Fan is responsible for Manchester United's massive ban can shut up. Young was maliciously tackled by Campbell and left the field, at this time, he did not make any out-of-the-ordinary actions at all, he was carried off the field on a stretcher. And the Argentine also avenged him to punch Campbell, and then, Yang Fan also avenged Tevez and kicked Diop. From here we can see that the lad has been calm until the final action, whether it is Tevez's red card or Carrick's second yellow card, it has little to do with him. The only trouble that this young man with great personality creates is the red card he gets for beating people with his hands!

Kennedy objectively analyzed the player brawl at Millennium Stadium again to prove that Yang Fan should definitely not be the one to be blamed.

Yang Fan, who had been staying in Shuiqiao Hospital for rehabilitation training, ignored these disturbances at all, and all he was thinking about now was to recover from his injury and return to the court!

He's hungry for a game!

Eager to race on the course!

He's hungry to score!

Eager to enjoy the feeling of bringing victory to the team with your own hands!

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On 17 September, the 2008/2009 UEFA Champions League group stage battle began, with defending champions Manchester United playing their first Champions League match of the new season. They host Villarreal from La Liga at Old Trafford.

Villarreal were runners-up in La Liga last season and are very strong.

It is worth mentioning that this game is the third meeting between the two sides in the history of the Champions League, and interestingly, in the previous two meetings, neither Manchester United nor Villarreal have been able to taste the taste of scoring. That is, the scores in those two games were 0-0.

Before the game, Manchester United got a good news, Cristiano Ronaldo, who has been recovering from injury, will return from injury in this game, although he will not start, but even if Cristiano Ronaldo is only sitting on the bench, this is also great news for the current poor Manchester United team.

In this game, Manchester United was completely in control of the situation on the field, and it can be called the whole field to besiege the opponent, but it just couldn't score. In the 62nd minute, Cristiano Ronaldo, a Premier League star last season and who had been in a transfer turmoil all summer, came off the bench, which won a round of applause from the fans. Obviously, although Cristiano Ronaldo said that he wanted to play at the Bernabeu and so sad for Manchester United fans, Cristiano Ronaldo ended up staying at Manchester United, which made Manchester United fans finally choose to forgive the Portuguese star.

Fans hope that Cristiano Ronaldo's return can immediately help the team and save the team from recent inform, but the newly recovered Cristiano Ronaldo has clearly not found his form, missed several chances, and United had no choice but to suffer a draw.

Speaking after the game, United boss Alex Ferguson expressed his expectations for Cristiano Ronaldo, saying: "Hopefully when we play Chelsea at the weekend, he'll be ready to play. ”

In addition, Ferguson said that he expects Cristiano Ronaldo to dismiss the idea of a transfer, saying: "He got a lot of applause when he came on the pitch and I hope he can realise how much the United fans like him, Manchester United is a great club and he can get a lot of honours here. ”

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Because of injuries and bans, he had to temporarily stay away from the football field, which was a kind of torture for Yang Fan. And seeing the team fall into a slump now, it is difficult to find a win, which makes Yang Fan very anxious.

On September 20th, Yang Fan came to the stadium stands to watch the game and cheer for the team, not Manchester United's Old Trafford, but Chelsea's Stamford Bridge!

Chelsea lost the league title and the Champions League last season against their main rivals Manchester United. Therefore, in this game, the whole Chelsea team can be said to be full of morale, and they want to take a hard bite on the Manchester United team that is in a slump!

'Prior to this game, Chelsea were unbeaten in their last seven home games against Manchester United, winning four and drawing three, and keeping a clean sheet in the last five. United's last win at Stamford Bridge was in April 2002, when Paul Scholes, Ruud van Nistelrooy and Ole Gunnar Solskjaer netted three goals in quick succession. In the 32 Premier League games between the two sides, Chelsea have won 10, drawn 13 and lost 9, scored 42 goals and conceded 39 goals, including 6 wins, 7 draws and 4 defeats at home. It was the 152nd meeting between the two sides in history, with United holding the upper hand with 65 wins, 46 draws and 41 defeats, while Chelsea have won 30, drawn 18 and lost 19 of their 67 games at Stamford Bridge. ”

'Chelsea have a strong home record, with Stamford Bridge unbeaten in the league reaching 85, 105 in domestic competitions and 72 in all competitions. Chelsea are the only team unbeaten in the Premier League in 2008 (18 wins, eight draws) and have scored in each of their last 16 league games. Manchester United lost 2-1 to Liverpool last week, but have not lost in any of their last 122 Premier League games since April 2005. ”

Before the start of the game, Sky TV commentator Mortensen and guest commentator Lineker were educating fans about history, and for the commentators, such numbers were not boring numbers, and the two of them at least commented and witnessed the battles of more than 20 of the games!

The years are passing, the iron-clad battalion is flowing soldiers, the players of Manchester United and Chelsea have also changed one after another, and the only thing that remains unchanged is the confrontation between red and blue!

Cristiano Ronaldo was once again on the bench and it was clear that the Portuguese star was not yet back in form enough to play the full game.

Once the game began, Chelsea had the upper hand at home, but it was Manchester United who scored first.

United took the lead in the 18th minute when Wayne Rooney's through ball was cleared away by Boshingwa, Paul Scholes' shot was saved by Cech and Park Ji-sung slotted home from close range.

The goal gave United a surprise lead at Stamford Bridge.

Yang Fan also stood up and applauded in the stands, cheering for the goal. He's been recovering from an injury and hasn't met the South Korean teammate yet. Although Yang Fan doesn't like some of the fucking practices of the Korean stick, but, to be honest, he still has a good impression of his Korean teammate, Park Ji-sung is very hard on the field and is a player with high professionalism. Such a player deserves Yang Fan's respect.

The final score was 1-1 with Chelsea's Ivory Coast star Kalou equalising for Chelsea in the second half.

Cristiano Ronaldo came off the bench in the second half, however, it was clear that the Portuguese star's form would take time and time to recover, and his appearance after coming on was also average.

Interestingly, before Cristiano Ronaldo did not play, the director of the scene repeatedly gave the camera to Cristiano Ronaldo on the bench, and the subtext was: The savior of Manchester United is here!

After Cristiano Ronaldo came on the pitch, the table was more average.

Especially in the closing stages of the game, Manchester United were not only equalised, but also completely passive, looking like they could concede a goal at any moment. At this time, the director gave the camera to Yang Fan in the stands many times in a very interesting way. It seems to say that when Cristiano Ronaldo can't save Manchester United, is this Chinese okay?!

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Manchester United walked away from Stamford Bridge with a 1-1 draw.

Objectively speaking, this score is acceptable to Ferguson! The significance of this game is that Manchester United did not let Chelsea take advantage of the opportunity to open up the difference!

Obviously, at a time when United were in a slump, the Chelseals were clearly desperate to win the game, and they were frustrated when they couldn't win. This was also evident in the look of regret and displeasure on the faces of the Chelsea players after the game.

The Chelseans are disappointed and the Unitedians can take a breather!

This game is the fifth round of the Premier League, because the third round of the league Manchester United game has been postponed, so, there is still a league game, Tevez can be released from the ban, and now Cristiano Ronaldo is also back from injury.

Suffice it to say, with the lifting of the ban and the return of the injured, the most difficult moment for Manchester United has slowly passed.

Three days later, in the Carabao Cup tie in midweek, Manchester United won 3-1 at home to Middlesbrough for their first win in all competitions of the new season!

The game also boosted the morale of the whole Manchester United team.

And after this game, Tevez, who was banned for five games, was officially released from the ban and returned.

Now, among the main players of the Manchester United team, the injury and suspension situation has been greatly improved, only Yang Fan is still recuperating, of course, Yang Fan is still in the ban period.

On September 27, in the sixth round of the English Premier League, Manchester United defeated Bolton Wanderers 2-0 at home and won the first league victory of the new season. Rio Ferdinand opens the scoring for United with a header and Ryan Giggs doubles the lead for United with a long-range shot!

Tevez's table, which has returned from banning, is not too good, but Cristiano Ronaldo, who started for the first time after recovering from injury, is better than the last league game, and Ferdinand's header score came from Cristiano Ronaldo's cross!

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Manchester United claimed their first league victory.

Yang Fan, who is recovering from an injury, also got a super big contract.

He and Nike officially reached an image endorsement contract.

In fact, it was Adidas who contacted Yang Fan first, but Yang Fan did not agree with Adidas on the endorsement fee, Adidas was only willing to provide a three-year endorsement contract of 1.5 million euros, and he thought Adidas was too stingy.

In fact, Adidas has been hesitating, they are a little worried about Yang Fan's unruly personality, worried that Yang Fan will often cause some trouble, which will have a negative impact on their brand image. Adidas's image endorsement stars are some stars with excellent public images, such as Kaka, such as Beckham, such as Raul.

Subsequently, Yang Fan transferred to Manchester United with a record transfer record in the Premier League, which also cooled Adidas' attitude towards cooperation with Yang Fan again.

Why? Because Manchester United is a Nike signing.

At this time, Nike took advantage of the situation, in fact, when they learned that Adidas had not yet won Yang Fan, Nike's senior management was still surprised. This young man is undoubtedly the post-85 star in today's football after Cristiano Ronaldo and Messi, and the future is limitless, it is strange that Adidas did not hurry up to win it.

Soon they understood that Adidas' European president did not like Yang Fan very much, he did not like the player's unruly character, and thought that the temperament and image of this young man conflicted with Adidas' corporate philosophy.

And it is this gentleman's attitude that makes Adidas not so active in the image endorsement negotiations with Yang Fan, and this attitude also makes Yang Fan very dissatisfied.

Nike was so happy to learn the reason for the incident, and they even felt that they should thank the president of Adidas.

Nike really wants to win Yang Fan, as for Yang Fan's unruly personality, Nike really doesn't care!

Not only do they not care, but they welcome such players with their hands up!

Nike has a long tradition of signing controversial stars, and from the very beginning, the brand was looking for athletes who were mavericks, strong-personalities, hot-tempered, and aggressive.

If you look at Nike's endorsement stars, you will find that Nike always likes to find those unruly athletes to endorse, which also has a lot to do with their brand culture and temperament.

You know, Adidas has always been the boss of the sports world, Nike is a latecomer, at the beginning it was just a small character, Nike started from the moment it was founded, when they were just a small business, they had a lofty goal, that is, to subvert the status of Adidas's dynasty!

Suffice it to say, Nike has always appeared as a challenger to Adidas, the boss of the sports world.

And in order to challenge Adidas, Nike also has a lot of ideas, and their corporate philosophy is very different from Adidas' corporate philosophy, because only by being different from this industry boss can Nike have a way out!

Adidas represents stability, Germany's rigor and rigidity, and Nike has to find a different way, they emphasize freedom, emphasize challenge and constraint, and emphasize the pursuit of higher goals.

Since Nike's corporate philosophy is like this, then they choose to endorse football stars, which naturally has to adapt to this concept.

Therefore, most of the stars selected by Nike are like this: these are the kind of athletes who dare to challenge the world, dare to take the unusual path, and are mavericks!

These players have always had mixed reviews, their careers are definitely excellent, but they are also always the talk of the town! In a word, such players all have a common name: personality player!

Of course, these individual players are no less famous than those selected by Adidas!

Because, for these individual players, there are many people who like them, and there are just as many people who hate them! This at least shows that this player is definitely not unknown, and their fame is even greater!

The personalities of these players have also been widely publicized by Nike, who have described them as spontaneous! This fits well with Nike's famous slogan 'just_do_it' – do what you want!

Nike's stars in basketball are Kobe Bryant and LeBron James, two of whom are famous personalities!

And in the football world, Nike's current stars are Cristiano Ronaldo and Ronaldinho.

Cristiano Ronaldo is by no means a good baby, and Ronaldinho is definitely not a good gentleman.

These stars are top superstars, and even more so than the ones who follow the rules, they are the media favorites!

They're all talking about it.

Therefore, Nike admires Yang Fan's 'image temperament' very much, and they feel that this star is simply a spokesperson tailored for Nike!

The strength is not bad!

Famous!

Personality is unruly!

There are a lot of people who like him!

There are also a lot of people who hate it!

At the same time, Yang Fan's story of fame can also be seen as an inspirational story, which is another good publicity.

Therefore, after Nike began to negotiate with Yang Fan on personal endorsements, the progress was still very smooth.

On the one hand, Manchester United is also happy to see Yang Fan and Nike work together.

In addition, there is another aspect that prompts Nike to be eager to win Yang Fan. In China, an incident happened at the Beijing Olympics, track and field star athlete Liu Xiang had to retire due to injury, Liu Xiang is Nike's spokesperson, which is a great setback and blow to Nike's promotion in Greater China.

Nike is now in desperate need of a Chinese sports superstar to take Liu Xiang's place!

There is no doubt that Yang Fan is the most suitable person!

Nike's Asian region set its sights on Yang Fan, and they also hit it off with Nike's European region! The two sides worked together to promote it, and finally accelerated the image endorsement negotiations with Yang Fan.

Finally, Nike offered Yang Fan a lucrative contract, and in the face of this 'three years of a total of 7 million euros', Yang Fan happily signed the contract.