Chapter 426: Details Determine Success or Failure

Dining is a culture.

There are many factors involved in why diners love a restaurant.

It could be the taste, the ambiance, or the style......

Wu Xiaozheng feels that, on the whole, it should be determined by many details.

Details determine success or failure, and this sentence is very appropriate in the catering industry.

In order to give Xiong Guoping confidence, Wu Xiaozheng decided to mention a few words from this perspective.

"Let's talk about the taste of the food first. He picked up a piece of spicy chicken from the table.

People in Hunan Province like to eat spicy, so spicy chicken is a dish that is often ordered, and Xiong Guoping also ordered it today.

"For example, this plate of spicy chicken tastes good, but it's not impossible to find fault. ”

Because it was in a private room, the chef of the restaurant was not next to him, so Wu Xiaozheng didn't hesitate to say it too much.

"First of all, I personally think that the spicy flavor is a bit heavy, and it suppresses the original taste of the chicken too much. ”

"This approach would be very popular in a mid-range restaurant, but it would be a bit inappropriate in a high-end restaurant. ”

"Most of the guests who come to eat in this kind of high-end restaurant are people who often eat out, firstly, the taste has long been cultivated, and secondly, after eating too much greasy and spicy, such guests are more expected to be a little lighter in taste......

Wu Xiaozheng said that the most important detail in terms of the taste of the dish is that the taste needs to vary from person to person.

This is actually a very complex issue.

It's hard to reconcile!

Different people will feel different about the same dish, some people will find it spicy, some people will find it not spicy enough, some people will think it has a strong taste, and some people will think it is light......

Even the most astute chef can hardly make a dish that will satisfy everyone's tastes.

In this way, it is really difficult for a restaurant to be liked by everyone, and there seems to be no pattern to it.

Not really.

If a restaurant wants to do well, the taste of the food must match the positioning of its target customers.

For example, if Chef Wu's restaurant is located near the Provincial Department of Finance, then its target customers are naturally cadres from government departments, and the taste of the dish should be slightly lighter, because these customers often eat very greasy outside.

In another place, the positioning of the target customer is different, and the taste of the dish has to be slightly adjusted.

That's the taste side of the details.

Of course, to talk about it in detail, Wu Xiaozheng can say more.

"Also, these dishes generally use too many condiments, such as MSG, soy sauce, etc......"

Wu Xiaozheng unceremoniously provoked a thorn.

The key is that Wu Xiaozheng is too reasonable.

Every time he picked out a point, Xiong Guoping took a chopstick and tasted it: "Hey, it's really good!"

After tasting it a few times, he threw away his chopsticks: "Damn, you said so, this restaurant won't be able to eat in the future!"

Everyone burst out laughing.

Wu Xiaozheng was also happy and said with a smile: "Actually, it's not so bad, after all, not everyone is a gourmet, so the taste of this restaurant can still be satisfied." ”

"The reason why you have lost your appetite now is actually due to my psychological suggestion. ”

Speaking of psychological suggestion, there is another detail involved, that is, style and atmosphere. ”

Wu Xiaozheng introduced another detail.

Style and atmosphere refer to the overall style and layout of a restaurant.

Style can create an atmosphere, and the atmosphere will affect the appetite, and the appetite is related to the taste, so the style and atmosphere are actually in the same vein as the taste.

For example, in Xiangshui County, the flagship store of Wu Chef Restaurant.

From the middle and high-end on the first floor, to the high-end on the second floor, to the super high-end on the third floor, the taste of the dishes is slightly different depending on the positioning. For example, the taste on the first floor is heavy, the second floor is second, and the third floor is light.

Therefore, there are also subtle differences in decoration and arrangement.

According to the decoration design finalized by Wu Xiaozheng, in the boxes on the first and second floors, its overall style is hot and warm, which will create a lively and lively atmosphere.

In the small restaurant on the second floor, the taste of the dishes will be a little lighter, and the decoration style is still warm, but the atmosphere created is not hot, but warm, such an atmosphere is more suitable for a small family or couple.

On the third floor, the target customers become business people and people in the system who often eat and drink, and the taste will be the lightest, and the original taste of the dishes will be exquisite, so the decoration style will be slightly colder to create an elegant atmosphere.

It can be said that in terms of decoration design, Wu Xiaozheng also paid great attention to the grasp of details.

His statement convinced Xiong Guoping again.

Xiong Guoping said: "As soon as you say this, I can't wait for you to immediately open Chef Wu's restaurant in the provincial capital, so as to satisfy the appetite aroused by you as soon as possible." ”

This is Wu Xiaozheng's magic, when it comes to eating, he can make people drool just by relying on his tongue.

"Silence, since it is said that the details determine success or failure, and we also take into account the details in the design of the tableware, can you say one, two, three?"

Wu Xiaozheng is going to test silence.

Shen Mo picked up a small rice bowl on the dining table and looked at it carefully.

This is also an underglaze multicolored porcelain produced in Liling, which is also specially customized.

After reading carefully, Shen Mo began to talk to himself: "According to the boss's requirements, our tableware has several design requirements, one is to use porcelain, the other is to be chic, and the third is to require the whole body to be crystal white, only add a simple Chef Wu LOGO......"

"Even if it is Liling's underglaze multicolored porcelain, as long as its glaze, not its color ......"

Then he exclaimed excitedly: "I see, it's the contrast and the foil!"

In the puzzled eyes of the others, Shen Mo raised the bowl in his hand and began to explain.

"You see, this should be a fine underglaze multicolor, which looks delicate and beautiful, but it may not be suitable for use as tableware in a high-end restaurant, because it will steal the light of the dish itself. ”

"The best dish, pay attention to the color, flavor and flavor, the color is the first, the dish in the cooking process, because of the collocation of different materials, the color itself is already very rich and gorgeous, but into this more colorful underglaze porcelain, the light is taken away by the tableware. ”

"Only by using the most crystalline white porcelain can the color of the dish itself be brought out. Moreover, because the porcelain is good and the shape is chic, it will not appear that the tableware is too low-grade. ”

In the end, Shen Mo added: "What we will adopt will be a simple beauty." ”

Wu Xiaozheng did not hesitate to give his applause.

The silence is really getting more and more into the state!

Xiong Guoping also sighed: "You have thought so carefully about all the details, if such a Chef Wu restaurant is not prosperous, it will not be tolerated." ”

The devil is in the details!

Wu Xiaozheng used this to convince Xiong Guoping again today.