Chapter 299: A Coincidental Charity Project
Wang Nuo's point of view is worth something, this is a question that other people need to consider, and it is also a matter of opinion.
Before he got off work, Wang Nuo received a call from Li Zhaofeng, who said excitedly on the phone...... The Foundation has made progress in fundraising projects.
"The other party is willing to use the project we provide for publicity, two million donations, if things go well, I feel that there should be follow-up. Li Zhaofeng almost roared out the words.
It is no wonder that no matter how a charitable foundation operates, fundraising and philanthropic behavior are definitely the top priorities.
Wang Nuo is not one of those famous people in the world, since the establishment of the charitable foundation, almost all of his own investment, fundraising channels are very narrow, but the charity expenditure is very large.
Li Zhaofeng: The staff of these foundations are also under a lot of pressure, of course they don't know that Wang Nuo treats the foundation as an institution that brushes energy, but they will worry about what they will do if Wang Nuo's side is cut off?
Just the object of student assistance, the Thanksgiving Charity Foundation is burdened with more than 3 million yuan per semester, which is 6 million yuan per year, plus regular expenses such as staff salaries, if the foundation does not have its own fundraising ability, in Li Zhaofeng's opinion, it will be sooner or later.
However, since its establishment, the money of the charitable foundation has not been donated by Wang Nuo, or donated because of Wang Nuo, and Li Zhaofeng's more than ten or twenty people have been busy with the charity projects designated by Wang Nuo, and the money they raised accounts for less than 10% of the total expenditure.
This is abnormal development, large expenditures and clean and open accounts, but Li Zhaofeng and his group see the prospects for the development of charitable foundations, and they are desperate to raise donations.
But there may be a small amount of money, but the big money for the project has not made any progress, so for this reason, Li Zhaofeng and Li Ruibo and the group of people attacked everywhere and finally got it done.
Li Zhaofeng and they fully believe that as long as there is a successful project for the first time, the second time will not be far away, and when the time comes, the stability of the charity foundation will be further developed, everyone's jobs will be stable, and the career prospects will be bright.
Wang Nuo's reaction was very flat, he was used to seeing the flow of tens of millions of funds, and his own follow-up donations may not be in millions, and the project of only 2 million yuan is just a task for a few idle staff members of the foundation.
As for the energy earned, Wang Nuo felt that there was no fluctuation in his heart after a little calculation.
Counting 2 million yuan, how much energy can Wang Nuo collect by himself? Roughly speaking, it is less than 10%, 1 or 2,000 points of energy, so-so.
It's the same as asking the owner of a supermarket chain to look back at the commissary bill, how can he be eye-catching?
"Propaganda in the catering industry?" Wang Nuo knew that he should encourage Li Zhaofeng's group, and after reading the plan, he said with a smile: "This kind of charity propaganda for students and small white-collar workers is indeed very suitable for us." ”
"Well, the domestic charity foundation is like this, if you don't say it, no one will know how much charity you have done, even if you say it, the people will at most form short-term memory, so in terms of publicity, the way we use is to let the donating companies quickly see the return......" Li Zhaofeng also did his homework and talked eloquently to Wang Nuo.
In a very simple way, the Thanksgiving Charity Foundation has invested more than 10 million yuan in the field of public welfare education, and these achievements are of course enough to win the favor of various people.
But Chinese law prohibits organizations like the Thanksgiving Foundation from raising money publicly.
Even if Li Zhaofeng has great ability, he can't say that he will advertise and ask the public to donate, and most of the charity circles use the method of "not opening for half a year, opening for half a year" to raise donations.
For corporate fundraising, it is necessary to give feedback, improve the corporate image is a point, and it is natural to help enterprises do some publicity.
This is the plan of the Thanksgiving Charity Foundation this time, Li Zhaofeng and they found a lot of companies, and they all gave plans in a targeted manner, and finally ...... What makes Wang Nuo feel interesting is that Likun Group has extended an olive branch.
This is Ren Likun's catering group, this broken name, Ren Likun didn't let his restaurants be listed for use, and ...... He mostly runs nightclubs and hotels, and there are really not many restaurants like that.
Wang Nuo is not sure whether Ren Likun knows about this matter, and what he is not sure about is whether to cooperate.
You must know that the restaurant group that is the president of the company is a place where it is very easy to break negative news.
If the Thanksgiving Charity Foundation had cooperated in the past, wouldn't it have been dragged down if something happened to Mr. Ren's nightclub in a month or two?
Although Ren Likun's group name is almost a joke, and its stores have their own names, they ...... The risk is still there.
However, companies like Mr. Ren tend to invest more in the field of charity. Wang Nuo thought of this again.
Well-known large enterprises have set up their own charitable foundations, and donations to the outside world are also aimed at large charities, and they have to be on TV at every turn, so there is no need to cooperate with small and medium-sized charities.
An institution like Ren Likun is very willing to put on the cloak of charity, he cut people many years ago, and now he has completed the whitewashing work and started to make up for the medical expenses.
"Ren Likun shouldn't know, at least it shouldn't be him who takes the initiative, otherwise ......" Wang Nuo listened to Li Zhaofeng's narration, smiled and shook his head: "Otherwise, the other party would not have expressed this kind of expression." ”
Yes, there are also rebates in charity circles.
This is a very normal thing, real money is taken out, if the brand of the charitable foundation is not strong enough, and there is no human relationship to play a role in it, why?
Wang Nuo has given "kickbacks" to others, and now Li Zhaofeng's project is also asked to take benefits, so he will let him, the real person in charge, come out of the town.
Li Zhaofeng and others didn't dare to make up their minds.
"Arnold, this kind of thing is also common in the circle, and the other party doesn't ask for much, but the purchase channel must be designated by them, and nothing will be seen in the accounts. "Li Zhaofeng is very nervous, this is a big project that he has run down by himself.
The specific is also very simple, the charitable foundation has invested a lot in education, the other party is doing catering, just a charity day, determine some days, part of the operating income to donate, Li Zhaofeng plans to use the donation to send schoolbags and stationery to poor students.
The cost is not big, but the publicity effect is good, take some photos, get a few children's smiling faces, isn't it beautiful?
What's more, you can also train the team, the group of people under Li Zhaofeng can accumulate experience in operating charity projects through this kind of project, and in the future, the funds will become more and the personnel structure will become larger, and it is a good way to bring the old with the new.
The most important thing is that this model gives "rebates" very simply, the unit price of each purchased item is a little higher, who will pay attention? Is there a big difference between the items bought for 5 yuan and the items bought for 6 yuan?
It is almost completely invisible in the accounts.
Wang Nuo's headache is that in this mode, he is not sure whether he is losing or gaining in terms of energy.
Who knows if giving something will get the energy corresponding to the price, and who is sure how much "kickback" the person who handles the donation wants to take from it.
Moreover, he had to come forward to talk about it himself, and what was there to talk about the matter of three or two million yuan? Wang Nuo felt that it was better to go home and read the documents.
It's just that...... This is the truth, but it can't be done like this, if Wang Nuo hadn't agreed to this matter, he wouldn't have come to the charity foundation to sit down.