No one in this world will have trouble with money, especially for Dongshen TV, which has always been tight after a hard life, money is particularly important.

With the money, it is possible to replace the equipment with a new one.

Many of the equipment of Dongshen TV Station are all overage and old machines that work with illness, and it is long time to retire.

But because I don't have money, I've been insisting so so-so, and the shooting effect is simply miserable, either the picture is not clear enough, or the timbre that should be recorded has not been recorded.

As a result, you will need to record it many times before you can barely get through.

It's all money!

With money, you can shoot what you want to shoot.

In the past, because Dongshen TV had no money, whether it was filming TV series or variety shows, it was all based on a central idea.

That is, how to save money, how to come, how to save money, how to shoot.

In order to save money, the props are as simple as goofs.

In order to save money, the actor's expression is stiff to the point of being similar to that of a wooden man.

In order to save money, as long as the things that are filmed can barely pass, they can barely pass.

In this way, the money is saved, but the reputation of the TV station is lost.

With money, all the things that Dongshen TV should change can be changed.

For example, old office buildings, those that have been repaired cannot be repaired, and broken cars that may break down at any time, etc.

In short, it's all about the money.

Therefore, in the face of these advertisers who flocked to beg for advertising in the program, Dongshen TV welcomed it with both hands.

Who made them poor and afraid.

It's just that sometimes it's not so easy to do what you agree to in a hot head, especially if it can't affect the overall effect of the show, the advertiser's product is cleverly implanted into it, so it's a little troublesome.

Although there was some trouble, Ding Li had to rack his brains to figure out the matter of implanting it into the show.

Who made his hands itch just now, for the sake of money, he signed a contract with someone.

The contract is signed!

The money is also in place!

But the problem is also in front of Ding Li!

How do I get that?

How to do it, so that the advertisement can be perfectly implanted into the program without affecting the overall effect of the program.

Worry about.

It's fucking sad.

Ding Li, who couldn't think of a way after thinking about it, sighed, then got up and walked towards the crew who were filming the sitcom "Growing Pains".

The crew of "Growing Pains" was filming in the underground studio of Dongshen TV Station, so after walking a few steps, Ding Li appeared in the studio.

Seeing Ding Li, whether it is the actors who are filming, or the actors who are waiting to shoot, or the busy and unbusy staff, they all set their eyes on this young man who single-handedly created the glory of Dongshen TV's sitcom.

A staff member who was not busy immediately greeted with a smile, "Director Ding, are you here?"

"Director Ding, here?"

"Director Ding, you drink water. ”

"Director Ding, this is the picture just shot, can you see if there is anything that needs to be improved?" Seeing this, the assistant director shouted the card with great eyesight, and then invited Ding Li to the position where he was originally sitting.

Ding Li was not polite, sat on it straight, pressed the playback button, and carefully looked at the shooting just now.

Not bad.

That's good.

Not bad indeed.

Whether it is the performance of a small actor, or the performance of a big actor, or the performance of an extra, all of them are in place.

In addition to their performances, the whole layout is also quite good, giving it a simple and elegant feeling.

"Director Ding, how is it?" the assistant director asked.

"Not bad. Ding Li replied casually, as if he had thought of something, and pointed to the assistant director: "When you shoot for a while, you print the logo of Jinluo ham sausage on the prop, and then take a clear shot in eight seconds." ”

The eight-second clear shot he said meant that the whole picture appeared for eight seconds of the Jinluo ham sausage shot.

"Eight seconds?" the assistant director was surprised.

As an old man, he naturally knew what it meant to have a clear eight-second shot, so he was amazed.

What he meant was that eight seconds was too much, and it would be better to change it to five or three seconds.

Unexpectedly, after listening to his words, Ding Li thought for a short time for more than ten seconds, and added to the assistant director who was about to leave, "Eight seconds doesn't seem appropriate, change it to ten seconds, who made the family spend 10 million US dollars." ”

"What? 10 million US dollars?" The assistant director was really surprised when he heard this number, he thought that the advertising fee for the implantation of Jinluo ham sausage was at most 1.8 million US dollars, but the real number was ten times the number he thought.

10 million US knife product placement.

I really don't know if it's because of the money burned in a panic, or if it's stupid.

Day.

"Director Ding, people spent 10 million US dollars to implant ads, and we only gave people ten seconds of footage, is it a little less?" The assistant director who heard that the other party's 10 million US dollars was implanted in advertisements immediately changed his original intention because of money, and bluntly said that ten seconds is a bit less.

Ding Li smiled and said to the assistant director: "This depends on the situation, if the conditions allow, give the other party as many shots as possible." ”

"Understood. The assistant director took the order and immediately walked towards the prop master on the side.

More than ten minutes later.

A new round of filming has begun.

In this shooting, the prop master, as Ding Li advised, pasted the eye-catching Jinluo company logo on the ham intestines.

The question to consider after that is:

How can it be perfectly implanted in the show.

If the product placement is forceful, not only will it not work, but it will also backfire, causing the plot to be unstable and the quality to be hard. In this way, the audience naturally does not buy it, and the audience does not buy it. The ratings of the program will decline, and the ratings of the program will decline, which will affect the money of the TV station. The TV station's money has been affected, which means that Ding Li's own purse has been affected, which Ding Li does not want to see.

But if you don't have tough product placement, you have to think of a way to get the best of both worlds, which requires everyone's imagination to imagine how to solve these things perfectly.

But it doesn't work without implantation.

Once you sign a contract, you can't go back.

Second, no one will go against money.

For the sake of money, the entire program team started their brains and thought about how to implant it, including Ding Li.

Suddenly, Ding Li, who was thinking of a method, suddenly put his eyes on a picture of a prop behind the sofa at the shooting site, and then had an idea.

In the script, there is a plot of Xiaoxue and Xiaoyu looking for what Liu Xing is hiding, if the ham intestine is hidden behind the picture, and then it is found by Xiaoxue and Xiaoyu, and the two of them also waved a few times, won't everything be fine?