Qatar, Doha, venue for the 2o11 Asian Cup final, Harry Stadium.

In a plaza outside the entrance, there was already a sea of red.

Almost all Chinese fans are wearing red Chinese team jerseys, in fact, after the Chinese team reached the Asian Cup final, the happiest thing is some Adidas sports brand stores, because at this time the Chinese team's red jerseys are not sold at all, and how many can be sold out.

In fact, before this, there were not many original Chinese national team jerseys in Adidas stores in various cities, because not many people would buy such clothes that could not be worn. Usually, if you see someone wearing the jersey of the Chinese team on the street, you will probably have to take a second look, and some people will even say 'wrong' with contempt.

However, as the Chinese team's performance in the Asian Cup became better and better, the Chinese team's jersey began to gradually become favored.

Before the final, the peak was reached, and the original inventory of Chinese jerseys in the team was sold out, and Adidas had to urgently dispatch and step up the production of jerseys, and then send them to various cities.

In the streets and alleys of the city, you can also see all kinds of people wearing the jerseys of the Chinese team, including young men, young girls, children and middle-aged people...... All kinds of things, they have one thing in common - whether they used to be fans or not, whether they understand football now or not, they are all Chinese fans now.

Therefore, at this moment, Adidas Asia Pacific President Smith is the happiest, he can already imagine that in the first quarter of 2o11, Adidas' sales in China will have a substantial increase, and, for Adidas, they have gained not only a substantial increase in jersey sales, but also the recognition and support of the brand, before that, due to the poor performance of the Chinese team, Adidas as the main sponsor of the Chinese team, it is inevitable to be affected, and even within Adidas there is already a voice, that is, to continue to sponsor the Chinese team such a poor image in ChinaWill it affect Adidas' brand reputation? Will sponsoring Chinese football affect Adidas' brand image? It sounds like a joke, but it's true.

Adidas has been cooperating with the Chinese national team since the 198o, when even the Chinese Football Association was not an independent working department. For 30 years, Adidas has been almost closely associated with the image of the Chinese football team, and although there have been rumors that the two sides may not renew the contract when the contract expires several times, the cooperation between the two sides has continued.

The sponsorship contract between Adidas and the Chinese team was signed in accordance with the cycle of the World Cup, and the last renewal was in the past 2O1O year, when Adidas Das's sponsorship to the Chinese team exceeded 100 million yuan per year, sponsoring all national teams under the Chinese Football Association. When negotiating the renewal of the contract with the Chinese team at that time, the senior management of Adidas Asia-Pacific had disagreements, some did not agree with the renewal of the contract with the Chinese team, and some believed that the contract should be renewed. At this time, the event that really played a decisive role was Yang Fan's return to the Chinese team, which immediately made the differences at the top of Adidas disappear, and they immediately reached a consensus, even if the results of the Chinese team have not improved for the time being, but, with the influence of Yang Fan alone, Yang Fan is wearing the Chinese team jersey printed with Adidas, which is a huge good news. Therefore, when negotiating the renewal of the contract with the Chinese team, Adidas was more decisive this time.

Facts have proved that the decision of the Adidas Asia-Pacific senior management is correct, after Yang Fan returned to the national team, Yang Fan's sales of the No. 10 jersey of the Chinese team were hot from the beginning, and this Asian Cup, with the Chinese team's soaring progress, with the continuation of Yang Fan's outstanding performance, his sales of the No. 10 jersey of the national team have exploded, and now, as the Chinese team reaches the Asian Cup finals, the jerseys of the Chinese team across China are completely out of stock, and the fans are screaming to place orders to buy and wait for Yang Fan's No. 10 jersey.

However, the only thing that makes Adidas feel depressed is that although the Chinese team is sponsored by Adidas, Yang Fan is personally a signed star of Adidas's sworn enemy Nike, and Yang Fan is Nike's number one football star. This also makes Adidas very helpless, if Yang Fan is also Adidas's signed player, this is simply perfect, they can have greater publicity in the later stage, but unfortunately, Yang Fan is a signed star of Nike. It's no wonder that Adidas failed to compete with Nike in the competition, and could only watch Yang Fan become Nike's number one sports star.

Adidas was depressed, while Nike was very helpless and red-eyed. Everyone on the earth knows that the Chinese team can reach the Asian Cup finals, and the biggest contributor is Yang Fan. Nike's number one star Yang Fan led the Chinese team to soar, which caused a football boom in China and benefited Adidas, which sponsored the Chinese team, which naturally made Nike feel envious and jealous. They are now only eager to snatch the sponsorship of the Chinese team from Adidas.

This idea just came out of the mind of Nike's Asia-Pacific executive Phillips, and he immediately came to his senses, yes, why not snatch the sponsorship of the Chinese team from Adidas? At that time, combined with the help of Yang Fan is Nike's star, Nike's influence in China will be on a higher level, and it is foreseeable that Nike will make great progress in the market in China and in the entire Asia-Pacific region.

Nike's head of Asia Pacific was stimulated by his own idea, and he immediately began to seriously consider the feasibility of this matter. Adidas has just renewed his contract with the Chinese team for four years, which he knows, but this cannot stop his determination to dig into the corner of Adidas, such a large sponsorship negotiation, is a long process...... He decided that after communicating and reporting with the Nike headquarters, he would immediately communicate with the Chinese Football Association - poaching, naturally, the sooner the better. What's more, this is bound to be a difficult process, after all, Adidas now also sees the huge influence and market value of the Chinese team with Yang Fan, Adidas will not let go easily, this will be the biggest battle between Nike and Adidas in the Asia-Pacific region in the next few years!

I'm afraid that even the senior management of the Chinese Football Association could not have imagined that the Chinese team would one day become a sweet spot, causing competition between the two sports giants Adidas and Nike.

Back to the outside of Harry Stadium, here and now, there is a sea of red on one side and a blue storm on the other.

The red one is China, and the blue one is Japan.

"You can lose to anyone, but you can't lose to the Japanese!" said this sentence on the banner carried by the fans of the Chinese team who entered the stadium, which is also the voice of the whole Chinese team. This game has attracted the attention of the whole country, and some media even broke the news that even the national No. 2 yuan is paying attention to this final.

It's no secret that the No. 2 is a football fan. The No. 2 "Football Rim" can be traced back to his youth. According to media reports, as early as the 198o, the second captain showed a strong interest in football, and went to the Workers' Stadium and other sites to watch football matches many times.

The football atmosphere in Beijing 1O1 Middle School, where No. 2 Chang Middle School was studied, was very strong, and many "red second generation" liked football in the fifties and sixties when football was relatively popular.

There is a story here, when the No. 2 chief was still very young, he often asked his friend Nie Weiping to find a football ticket, and then went to the Gongti to enjoy the game. In the summer of 1983, the No. 2 captain and Nie Weiping watched the match between the Chinese team and the English One runner-up Watford in Shanghai.

There is also such a story circulating in the football circle: during the 2oo2 World Cup, several hosts who played football on CCTV "met" the No. 2 captain at breakfast in a hotel. Although the parties concerned are secretive about this, the second commander's love for football can be seen.

The day before the Asian Cup final, in China, the No. 2 commander mentioned in a public place the upcoming Asian Cup final, and he asked: "Can we beat Japan?"

This sentence has also become the headline of many media, and the front page of "Football Newspaper" has two sentences, one is this question, and the other is an answer: "We can!"

The "Beiqing Daily" is even more sensational, they told readers more than 60 years ago. At that time, the father of the second chief and other proletarian revolutionaries of the older generation fought bloody battles on the battlefield of resistance against Japan, and the opponent was fascist Japan. It's time for the all-people war again.

"We will definitely be able to win this war!" - the "Beijing Youth Daily" said so sensationally.

CCTV Sports Channel began to review the Asian Cup final in 2oo4, and in the special program of "Football Night" that night, the scene of the Japanese team player Koji Nakata hitting the football with his hand was repeated ten times, and then the host also said excitedly that back then, the Japanese stole our championship by despicable means, and on this day, we want to regain the glory that belongs to us......

"The whole of China is going crazy because of a football game......" was described by Reuters.

"A football match has attracted the attention of 1.3 billion Chinese. The Associated Press reports.

"The ratings for this game will make history. - says the official FIFA website.

The Chinese team's bus drove towards Harry Stadium.

The atmosphere in the bus was a little solemn, the players of the Chinese team were a little nervous, and the atmosphere was even more depressing.

Gao Hongbo, the head coach of the Chinese team, sat in his seat, he sensed the tense atmosphere, he knew what to do to let the players relax, otherwise, it would not be a good thing to enter the game with such nervousness, but Gao Hongbo didn't know how to do it, because, even as the head coach, he was nervous.

In fact, almost the whole Chinese team was a little nervous.

Gao Hongbo looked around, and there was only one person in the whole team who was normal.

Yang Fan sat in a window seat, he was wearing headphones and listening to music.

"What are you listening to?" Gao Lin said, pulling out his headphones and turning on the amplifier.

"The big knife slashed the heads of the devils!!!!!" A loud voice immediately resounded throughout the car.

Gao Lin was stunned, and the others were also stunned for a moment, and then there was a burst of laughter. The tension was also relieved a lot.

Afterwards, everyone sang along with the song:

The big knife slashed at the heads of the devils;

Brethren armed throughout the country;

The day of resistance has come;

The day of resistance has come;

In front there are the Volunteers of the Northeast;

Behind there are the common people of the whole country;

Our squadron is moving forward bravely;

Look at the enemy, destroy him, destroy him;

rushed to the big knife and slashed at the heads of the devils;

Kill!!!

Gao Hongbo and other members of the coaching staff also sang along, the power of the song is powerful, at such a special moment, everyone hummed along, and their hearts were also boiling with enthusiasm, and they subconsciously regarded themselves as the bloody soldiers of the bloody war of resistance that year!

There's nothing wrong with that!

For them, this game is a war!

When the buses of both sides appeared in the field of view of their respective fans, the atmosphere immediately became more frenetic. Fans in China and Japan are chanting the names of their teams and stars to cheer them up. They gritted their teeth and shouted loudly, the grudge between these two peoples is deep, and this football game means too much.

"China!China!!Long live China!" the fans of the Chinese team raised the five-star red flag and waved it at the bus of the Chinese team.

"China will win !!"

"Good Chinese man! Good anti-Japanese man!"

"Oh oh----!! the Chinese team will win!!"

"the Japanese!"

The frantic roars of the fans, piercing through the closed windows, were clearly heard by everyone.

The players of the Chinese team were still singing the famous anti-Japanese song just now, and the whole person was full of enthusiasm, and they were even more emotional when they listened to the cheering and cheering of the fans......

This is the match between China and Japan, and this is a decisive battle that does not require mobilization. Every player in the Chinese team should understand the significance of this game and this opponent.

One of the windows of the Chinese team's bus opened, revealing a face from inside.

Yang Fan clenched his fist hard and waved it at the fans.

This simple action immediately detonated the scene, and everyone shouted wildly.

A fan squeezed into the car window with great effort and handed over a five-star red flag.

Yang Fan took the national flag, and he closed the window tightly, just clamping the not-so-long flagpole of the national flag.

The bus continued to move forward, and the red five-star red flag was waving in the wind...... Everywhere I went, there were crazy shouts.

"This game, if we can't win it, we really don't have the face to go back home!" **Peng suddenly shouted loudly, and everyone looked over, and the eyes of this brave fullback were red.

He was moved to tears.

It was not only ** Peng who was moved, at this moment, all the Chinese players were emotional, and they vowed to do their best to win the game.