In mid-October, Lao Xue's album, which had been delayed for a long time, was finally released.

His first wave of title song "Actor" has landed on major music platforms and has begun to hit the charts.

Singers who have been silent for a long time or whose reputation is not obvious are most afraid that they will not be able to attract people's attention and not have enough traffic.

The aroma of wine is also afraid of deep alleys.

Therefore, ten days before the album was released, Da Mi Mi made a large number of friends on Weibo to help him promote it. Even the lazy poet wrote a few words of recommendation seriously.

However, this alone is not enough.

Relying on the recommendation of some artists, can it become popular?

Don't be naïve.

These promotions at most attract the attention of some passers-by and their fans, and it is one thing whether those passers-by and fans will bird the people they recommend.

Even if they are willing to pay attention to Lao Xue, just by virtue of the recommendations of those artists, it is great to make Lao Xue make headlines. But there is no way to attract more potential audiences to pay attention to Lao Xue. Moreover, among the tens of millions of fans of Da Mi Mi and Shi Ye, there are also many zombie numbers.

Therefore, more propaganda tools are needed.

Qiao Mu knows two kinds.

One is to smash it, the propaganda is overwhelming, and the major portals and forums are all smashing headlines, as long as you contact the Internet, you will always notice. If you don't go online, he will be on all major variety show interviews, and he will always let everyone know that there is such a guy who is going to release an album.

The other is bundling hype, which is a very vulgar but effective way, and it is just disgusting.

But the company did not adopt it, and the specific method was determined by the propaganda department.

The group of people in the propaganda department are the gods borrowed by Penguin and Ali, and they are familiar with all kinds of routine propaganda.

first took advantage of Da Mi Mi's recommendation and publicity, and then sent a wave of advertorials, what "This decade, how many people have gone from doctors to Lao Xue", "The Last Hope of the Chinese Music Scene", "The Best New Generation Original Singer-Songwriter in the Mainland".

Then with waves of water armies, he slaughtered major forums, and I don't know how many ignorant teenagers found out that they owed Lao Xue money for an album. The guy who hadn't even heard of "Serious Snow" before could shout that he was a seven-year-old Xue fan.

In the end, it took a little bit of a relationship, and at the night of Penguin Music and Ali Mall, there was a wave of cover push.

This kind of means is very fast. But there is a disadvantage, that is, if the work is not too hard, it is easy to be hacked to death, and it will become a black spot that will accompany you for a lifetime.

After Qiao Mu found out, he was also a little afraid, although he felt that "Ugly Eight Monsters" and "Actor" were very good musical works, but it was still a big question whether they could be worthy of such powerful publicity.

Therefore, the main thing is to see if everyone can agree with Lao Xue's works in the next few days.

This afternoon, Lao Xue will participate in an interview on Donghai Satellite TV to make a list of his new songs. After thinking about it, he decided to invite Qiao Mu to join him.

Qiao Mu also attaches great importance to the release of Lao Xue's work, after all, he is the company's first officially praised artist, and he specially asked Director Liu for half a day off.

Qiao Mu counted with his fingers, he has been in the entertainment industry for several months, but he has never appeared in public.

In fact, there are many reporters and paparazzi, all of whom want to pick up the fierce information about Qiao Mu, but they are pressed to death by the top.

Whether it can be dug up is a big question, and whether it can be used is also a big question.

Therefore, when Qiao Mu agreed to participate in the interview with Lao Xue on Donghai Satellite TV, a large number of media people regretted it.

Why didn't you think that this master was the owner of the company? I should have invited the artists of his company in advance, maybe this master would come to cheer.

When Qiao Mu kicked out the original investor of the embroidered spring knife, he had already sent out the news that he had become the boss of Shiyang Film and Television Company.

He showed affection with Shiye in the capital, and the purpose was also to let those bored netizens pay attention to their own company and the "Embroidered Spring Knife" that had been invested by the company.

Otherwise, is it really so capricious that the poet has to have an affair with Da Mi Mi?

She is not the kind of third-tier star, and she is not a person who needs to rely on scandals and boring topics to stir up popularity. She's not a three-year-old girl either, and she doesn't have to compare herself to anyone else.

This afternoon, Lao Xue's driver drove a German car to carry Qiao Mu and Lao Xue, as well as Lao Xue's agent, to the TV station.

Lao Xue's driver, who is also his life assistant, has a very good name. His name is Park Deshuang, and it is said that where there are women who have lost their footing, there is a figure of him.

And Lao Xue's agent is Miss Zhou Yi.

Zhou Yi used to want to be Qiao Mu's agent, but Shi Ye was extremely disgusted with the existence of this person.

Shi Ye told Da Mi Mi Mi that he would sign Zhou Yi to Da Mi Mi's studio to separate the distance between Zhou Yi and Qiao Mu, but Zhou Yi refused to agree.

They all stay in the East China Sea, and they are acquaintances, as long as they have a heart, they will not look up and look down. Da Mi Mi thought of a strange trick and signed this young lady as an agent, but she was sent to Lao Xue.

I don't know what Zhou Yi thinks, but he finally agreed.

Lao Xue has been in a hurry recently, and the itinerary is naturally in a hurry.

So after they arrived at the TV station, they also stepped on the spot. When I arrived, I was ready to go straight to it, and there was no makeup or anything like that.

When Qiao Mu and Lao Xue arrived at the studio, there were already many people waiting.

They walked up to the camera, and one of them took the microphone, ready to wait for the interview to begin.

The female reporter who interviewed looked a little unprofessional, and asked: "Mr. Qiao, I heard that you ......?"

Qiao Mu interrupted her with a smile, and he said, "Today is Lao Xue's interview, he is the protagonist, and I am just accompanying the guest." I hope you can put more attention and questions on Lao Xue, thank you. ”

"Uh......" The reporter was a little embarrassed.

Lao Xue smiled and came out with a smile, and he said, "It's okay, it's not early." Let's hurry up and finish the recording. We re-recorded, 321, go. ”

The reporter was stunned for a moment, then adjusted his state and asked Lao Xue: "Is the new song on the list today the title song in the album?"

Lao Xue smiled and nodded, and he said, "Yes, I have such a song now, a song, ......"

Lao Xue's speech was too fast, resulting in some slurred, and it was also possible that his tongue was knotted, so he stopped.

Qiao Mu shook his head and helped him add: "The new song that came to the list this time is called "Actor", which is the first title song of Lao Xue's album of the same name. ”

"Eh, don't help me say it. I came to hit the charts, and if the name of the song is not clear, the audience will despise me very much when it is broadcast. Lao Xue twisted his head and looked at Qiao Mu a little speechlessly.

"Isn't this already recorded?" Qiao Mu said, pointing to the camera.

"It's okay, they'll cut it off later. Do it all over again, 321 go. Yes, that's right, Xue Zhiqian has released a new song this time, this is it, knock ......"

After Lao Xue assigned himself a BGM, he took out a beautifully packaged CD album from a nearby chair, and said, "That's right, it's this album "Actor". This album is a very difficult album for me. It has gone through a lot of hardships before and after, and it is not easy to make it. Most of them are some works written by myself, and of course, I also invited others to write two songs for me, including the title song of the same name written by my boss, that is, Mu Tsai. ”

Qiao Mu was a little embarrassed to hear this, and he said, "Wait, Old Xue, don't say that." I'm just humming, and the final composition and change are all your own credit. You just say that you wrote it yourself, so that when you promote it in the future, your image will be better. ”

Lao Xue nodded gratefully and said, "Thank you then, Shepherd." ”

Then he turned his head to look at the camera and said, "Let's do it again, 321 goes." There are a lot of songs I wrote myself, including the title song of the same name, "Actor". As soon as I moved to a new company, the company immediately released this new album for me, and I am personally very grateful. But to be honest, I'm a rather outdated singer, and I don't know how many people are willing to spend money on this album. So, I hope everyone can listen to it, and it's okay if you don't buy it. Just listen to it online and watch the MV. When you like Xue Zhiqian's style, buy my next album and support Xue Zhiqian. ”

Qiao Mu's brows trembled, this old Xue has to pay attention to the scale when he speaks, but don't talk anything outside. He said, "Old Xue, stop quickly." You can't talk nonsense, you still have to buy the album, how can you persuade people not to buy the album?"

Lao Xue looked at him and said, "Shepherd, didn't you say that the record market is sluggish, let me go somewhere else to earn it back?"

Qiao Mu said with disdain: "That's what I said, but don't be too upright. Don't persuade people not to buy albums. You can't invest millions and not earn a penny back, right? You sort out the rhetoric, let's re-record, 321, go. ”

Zhou Yi walked over and whispered, "Qiao Mu, it's a live broadcast now." ”

Qiao Mu was stunned for a moment and said, "Live broadcast?"

Lao Xue also looked at the camera stupidly, and he said, "Ah, this is a live broadcast?"