Three newly designed electric vehicles have been rolled off the assembly line, and after some test rides, almost everyone is full of praise for these three products, both in terms of appearance and performance, which are beyond the current products on the market.

The first of the three electric vehicles was the most common design of later generations, with the battery box placed under the saddle and named IMPLUS Pulse.

The second model is similar to the first one, except that the battery box has been specially treated and placed in the direction of the foot pedal, which looks more light and stylish, and is named Aqua Hydra.

The third is the design of imitation scooters, but compared with the same type of scooter electric motorcycles on the market, there is no strong and clumsy body, it looks more exquisite, and the appearance of plastic parts, abandoning the current popular roundness, but using an angular design, coupled with a variety of metal connectors, looks full of science and technology, as if it is a product that came out of a science fiction movie, and this one is also named transformers.

These three styles are the main products of the EMP car industry for a period of time in the future, and these three assembled cars will also be permanently stored in the company's exhibition hall as the first batch of products in the EMP car industry.

Although it has been tested and finalized, production can start at any time, but when it comes to the production of exterior parts, bulk procurement of accessories, etc., if you want to start mass production, it will not start until mid to late November at the earliest.

This also means that if the product wants to be marketed, it really starts to conquer the city. At least after December.

However, the so-called soldiers and horses have not moved, and the grain and grass go first. Before the product is launched, it is necessary to do a good job of relevant marketing work.

Now. In the small conference room on the fourth floor, Bai Ningyuan, Sun Yingzheng and the employees of the marketing and advertising department held a meeting to study the promotion strategy of the product.

Of course, Bai Ningyuan himself has a very good advertising channel, that is, the alumni network and the Leku video network.

But that's not enough.

What's more, the positioning of these three products is also different, and the pulse is aimed at ordinary home users, so it is relatively more in line with the public's aesthetics, slightly mediocre. And because of its light and fresh style, as well as the sleek display everywhere, it looks more cute and is more likely to be favored by female users, which is why the names are feminine, as for Transformers, it is the main market for young people.

Different market positioning requires different promotion strategies.

If all products are promoted using the same resources. That's a waste of ad inventory and a failure to get the results you deserve.

In view of the different positioning of the three electric vehicles, after some discussion, everyone also formulated a promotion strategy on the alumni network and Leku video network.

"Song Ziwen. After a while, you can go to the design department, ask them for a few design drafts and photos of the various colors of the Transformers, and send them to my mailbox!" Bai Ningyuan suddenly grabbed an inspiration in his mind, and he immediately said directly to a twenty-seven or eighteen-year-old woman beside him.

"Hmm. Okay, Mr. Bai, I wrote it down!" During the previous interview, although she was not proficient in the work of marketing advertising, she left a deep impression on Bai Ningyuan, and she also lived up to Bai Ningyuan's high expectations.

Regarding Bai Ningyuan's actions just now, although everyone was a little unclear in their hearts, they never doubted that Bai Ningyuan must have his own intentions and purposes for doing this, which has been confirmed from countless previous examples.

After this period of hungry learning from Bai Ningyuan, they have all grown up rapidly, and in the end, they are all carefully selected by Bai Ningyuan, but whenever there is a kind of thing in their hearts that has digested and mastered all of Bai Ningyuan's things, Bai Ningyuan always gives them new inspiration and comprehends new shining points in inadvertent trivial matters, so that they always maintain a kind of admiration and awe for Bai Ningyuan, and worship them like gods.

Although Leku Entertainment and EMP Car Industry are currently owned by Bai Ningyuan, they are two independent companies in the end, so the advertising expenses that should be paid are still indispensable, even if for Bai Ningyuan, it is just from one pocket to another, but this is also some requirements of the company's operation and financial system.

EMP is the local car industry in Langya, so the counterattack on the local market in Langya is a very important thing for the EMP car industry, so in addition to network promotion, traditional TV and newspaper media also need to spend a lot of money and energy to roll out.

Some time ago, the competition with dolphins, as well as the final signing ceremony, is to help the EMP car industry to fry a certain popularity, but in the absence of new product support, this popularity will easily be exhausted with the passage of time, not to mention, although the current electric vehicle companies are not as everywhere as in the future, many later electric vehicle industry giants have not yet been established or entered the electric vehicle market, just in the local market in Langya, the competition is very fierce, there are enough five or six brands to enter this small place, competing for market resources。

Therefore, if you want to fight your way out of the encirclement and suppression of many brands, the EMP car industry still has a long way to go.

Considering the need for advertising on TV, the three products of EMP also need to make good advertising films before the products are fully launched.

At present, in China, the most popular person is Liu Xiang, but the current Liu Xiang is very different from the situation when Bai Ningyuan signed him.

So as far as Liu Xiang is concerned, although with his fame, he can achieve good results in promotion, but his value at this time is too low for the EMP car industry, not to mention, with the example of delicious duck in front, the local people in Langya are prone to a kind of aesthetic fatigue.

After all, the first one to praise a woman like a flower is a genius, and the second one to praise is a fool.

So right now, Bai Ningyuan still needs to find a spokesperson with a suitable temperament and image......

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(To be continued.) )