Chapter 324: Pinjun
When Qin Shanshan encouraged herself to take care of Tang's mother every day, Su Li cheered up and threw herself into busyness. Pen, fun, and www.biquge.info
After determining Tang's mother's situation, knowing that Tang's mother could not come to Xiao Tang Mo for the time being, and forbidding her to approach Xiao Tang Mo, Su Li temporarily put Tang's mother in the back of her mind.
The weather is getting warmer, and the opening publicity is imminent.
Su Li hated that she couldn't have a doppelganger technique.
The costumes in the factory are produced one after another, the store is renovated, and the layout is being planned, Su Li is busy contacting TV stations, newspapers, radio stations, etc. to invest in advertising matters, and also to prepare for advertising shooting.
The planning plan for the advertisement has been written, and after Su Li communicated with the people from the TV station that there was no problem, she put into preparation for filming as soon as possible.
The advertising time is very short, but it is not easy to shoot.
Fortunately, Su Li is in Huaguo Media College, and she knows Yu Zhengqing, Ling Zhen and others, and there is no shortage of equipment and talents.
The equipment was complete, and Su Li went to find a spokesperson.
The spokesperson in Su Li's mind is the future actress Chen Xue, with good acting skills, good character, and good luck, she is beautiful when she plays a woman, and she is handsome when she plays a man.
In short, it is like a hanging, with a high status in later generations, and only one drama will be released in a few years, but every drama is prosperous.
All her works are known as classics, and many people ask her to endorse them with money, but she receives few of them.
Su Li doesn't chase stars, but she likes her very much.
At the moment, Chen Xue is not a movie queen, she has just made a movie, and her nationality is unknown.
The movie is still being released, and she is still running for life.
When Su Li approached Chen Xue and asked her to be her spokesperson, Chen Xue was still a little incredulous.
"Spokesperson, you mean the kind that airs on TV?"
"Yes, this is advertising planning, this is our clothes, this is our upcoming store, all of them are not the kind of poor quality and deception, they are all brand building, and they will definitely not damage your image. ”
When Su Li came, she brought a big bag, and the things she prepared were very complete, and she was afraid that Chen Xue would refuse, so she hurriedly showed everything to Chen Xue.
"Uh... Good. Chen Xue could feel Su Li's sincerity and caution.
She was a little puzzled in her heart, but she carefully looked at what Su Li gave her.
After reading the information, she wondered, "Why did you think of inviting me?"
With such a big hand, how could she invite a person with no name?
"Because I think you're suitable, I also want to rub your heat. Su Li said honestly, "Isn't your movie going to be broadcast soon?
Chen Xue blinked, "It will definitely be hot?"
Su Li nodded vigorously, "Yes!" "She was on fire in her previous life, she knows it!"
"Lend you good words. Chen Xue looked at the clothes brought by Su Li, "I like all the clothes you brought, but you really want to invite me?"
Su Li nodded vigorously, "This is the contract I prepared, and the endorsement fee and the terms of the contract are very clear, you can take a look." ”
Endorsement Fei Suli gave enough sincerity, which she gave after weighing and weighing.
Of course, Chen Xue, who was trapped, did not have this value, but Su Li knew that Chen Xue was worth after the movie was broadcast, so she gave sincerity.
At this time, whether it is advertising is not so popular, celebrity endorsements have not yet become a trend, but the appeal of celebrities can be expected.
After Chen Xue finished reading the endorsement fee, she felt ridiculous.
"I'll shoot a day or two, and I'll just shoot a 20-second commercial?"
Su Li nodded, "It may be a little hard." ”
"How hard it can be. "Chen Xue is afraid that it will not work hard enough.
If Su Li was a man, she would have thought that the other party had bad intentions.
Chen Xue didn't agree at the first time, after going back to discuss with her parents, her parents accompanied her to the factory to see it in person, and then asked an acquaintance to read the contract, and proposed that they would follow Chen Xue's opinion throughout the whole process of shooting, and Su Li agreed before signing the contract.
After signing it, the advertisement was immediately put into shooting.
Su Li personally stared at the scene, paying attention to every detail, and not being too busy.
Wu Sheng was busy and finally prepared to propose, and when he wanted to propose to Su Li, when he contacted Su Li, Su Li didn't have time to see him at all.
Wu Sheng almost didn't cry and fainted in the toilet, so he had no choice but to push back.
After three days of shooting, the commercial was finally filmed, and when it was finished, it had to be edited and sent for inspection, and the radio and newspaper advertisements followed.
By the time everything is almost ready, April has arrived.
On April 1st, the movie starring Chen Xue was released, and after the first few days of fermentation, as Su Li said, it became a big hit.
This one, which was also known as a classic movie in later generations, became popular, and the heroine Chen Xue also became popular.
April 6 is a day that many old employees of Pinjun Clothing will never forget.
On this day, the Pinjun clothing store officially opened, and the advertisements of Pinjun clothing, TV stations, radio stations, newspapers and posters were registered together.
Su Li, Li Hongqin, Yin Cuihua and many other factory workers waited with bated breath for the advertisements to play in front of the color televisions they bought in the factory.
Not far away, Chen Xue and her parents were also waiting.
Soon it was the appointed time, and the advertisement of Pinjun clothing was broadcast on time.
Accompanied by brisk music, the young and beautiful Chen Xue appeared in Pinjun's clothes, changing a set of clothes on average every second, and each set looked good.
This is for women's clothing.
Then there is the men's clothing, a simple and handsome boy, handsome and energetic, whether it is shooting or running, not too handsome.
This is for men.
The only narration comes up at this point.
"A gentleman is like jade, and a product is like a treasure - a gentleman's clothing. ”
The mellow and easy to hear the extreme male voice has improved the quality of the advertisement by more than one notch.
In the last two seconds of the ad, two lines appear on the last two lines of the ad.
"Pinjun clothing sincerely invites you to join" is followed by the phone number and address.
At the end of the advertisement, the factory of Pinjun clothing and the newly opened Pinjun clothing store broke out with a burst of surprise screams.
The quality of the advertisement is there, which unconsciously attracts everyone's attention, and at this time, everyone is not annoyed to watch the advertisement.
When I saw the advertisement of Pinjun clothing, my eyes lit up, and then I saw that the spokesperson was Chen Xue, and I attracted more and more attention.
This is just the first wave.
After watching the advertisement three or four times, Chen Xue's fans finally found out that the cool and handsome boy who appeared in the advertisement was also Chen Xue!
An unexpected woman dressed as a man, obviously a girl, is so handsome, so cool, and so bad in men's clothes!
At this time, unprecedented creativity, Chen Xue became popular, advertising became popular, and Pinjun clothing also became popular.
In addition to TV commercials, radio and newspapers also appeared advertisements for Pinjun's clothing.
A gentleman is like a jade, a product is like a treasure, the advertising words have been determined, and they have not changed, but there is more content than TV commercials.
For example, there are men's and women's clothing, such as where there are specialty stores, and there are invitations to join.
The publicity is so powerful, the clothes are good-looking and the quality is there, and the Pinjun clothing store is quickly popular once it opens.
By the afternoon, the business department had received a call from the intended franchisee.
Pinjun clothing is a complete shot.
Pinjun clothing soon became synonymous with fashion trends, and soon occupied the market of young people, and the "Pinjun" brand entered the hearts of the public, and the brand was officially established.