Chapter 618: What's Next, SUV Market!

Although he made up his mind to develop a new model and go offline as soon as possible to earn double R&D points, Li Fanyu, who was lazy and sick, was still choked and unwilling to go to work. Pen × fun × Pavilion www. biquge。 info

In the end, An Ning was ruthless, and on the morning of the fifth day after starting his vacation, he forcibly put on a shirt and suit for Li Fanyu.

To persuade a chairman who doesn't want to go to work like a child, An Ning can use all means.

Coercion is a must, and as for all kinds of temptations that make her blush, they are naturally indispensable.

In fact, An Ning is also a little reluctant to feel like a newlywed, but first, since Li Fanyu wants to start developing a new model, the group must make preparations, and there are too many things.

Second, I also think about Li Fanyu's research and development, which is mainly aimed at the domestic market. Even if the R&D task is heavy, I can meet him from time to time.

The combination of the two prompted her to make up her mind - to go to work!

......

Zhengxin Group, high-level conference room.

The heads of various departments couldn't help but laugh when they looked at Li Fan's lazy appearance.

The human state has inertia.

For example, if a person works at the same pace all the time, then he doesn't feel anything under inertia.

But like Li Fanyu, who rested for nearly a week after a high-density work, the inertia and rhythm became a lazy state on vacation.

So on this first day of work, he really didn't change a little.

Feeling the atmosphere in the conference room, An Ning, who was sitting on his left hand side, gently kicked him under the table with his high heels, and then he put away the sleepiness on his face.

He knocked on the table with Pike in his hand, "Ahem, it's okay." The meeting has begun. ”

"Poof,"

Seeing his serious appearance, everyone below couldn't help but be happy, "Dong Li, we've been waiting for you for five or six minutes!"

"Ahem, sorry, I didn't sleep well last night. Inside, don't talk nonsense. Let's get down to business. In recent years, the group's development focus has been on overseas markets, and has successively launched the performance sports car RS and the supercar longbow.

For the domestic part, the most recent production model off the assembly line is still the Volkswagen Fighter that rolled off the assembly line nearly three months ago. I don't want to say that everyone knows that our group started with Audi.

However, because the recent business focus is on developing overseas markets, Audi's domestic market has not been new for more than half a year. Now I'm going to have a new model developed at the R&D center......"

Before he could finish speaking, Huang Qi got up excitedly, "Dong Li, you finally think about our Audi branch!"

Li Fanyu was actually still in a semi-fugue state at this time, and Huang Qi directly startled him at this time.

Looking at this goods for a while, Huang Qi realized that he was a little abrupt when he interrupted the chairman's speech at will.

The girl couldn't help but stick out her tongue and sat back.

Under the snickering of everyone, Li Fanyu eased his mind and said, "Well, yes." As the head of the Audi department, do you have any thoughts on this?"

Hearing Li Fanyu's question, Huang Qi stood up again, "Chairman Li, if it weren't for the fact that you have been abroad for a period of time, and our group has launched new models for overseas markets and established an energy branch, I would have wanted to report to you a long time ago."

At present, Audi China has five models: A4, A6, TT, MINI and A8.

Of these five models, except for the TT, which has been discontinued as a limited edition, the four models on sale have all gained a foothold in the B-segment, C-segment, compact sports car and luxury car markets, and have achieved quite outstanding sales results.

Among them, after a year and a half of market development, the A4 has firmly established the second position in the B-segment car market. Although it is our old rival Accord who is in the first place, we are superior in terms of price and profit.

The A6 has been the No. 1 C-segment car seller for three consecutive months, and sales are still increasing.

Although the A8 is in the Mercedes-Benz and Europa League, Wizmann, the top three German cars, and Crest, Rickorn, the two American luxury cars, is still in the top three of the sales list.

But I think that with its positioning as a state concierge car, as well as the continuous optimization and upgrading of the interior and manufacturing process, it will be on a gratifying upward trend in the next two years.

Needless to say, mini is a market in which we have no rivals on a global scale. However, judging from the product scale formed by these four models, our Audi product line is still missing. For example......"

"SUV?" This time, it was Li Fanyu who interrupted her.

But when he interrupted him like this, the smile on Huang Qi's face couldn't be hidden.

"Exactly!"

As she spoke, she handed a folder that she had prepared when she entered the conference room to Li Fanyu with both hands.

"Li Dong, please see, this is the sales analysis of the model category in the Chinese market.

Taking the past two years as an example, because of China's road conditions and consumers' pursuit of space and vehicle practicality, the SUV market is in the hottest period in history.

According to our statistics, in the past year, the total sales of cars in the country reached 6.35 million, a year-on-year increase of 3.6 percent. The total sales of SUV models reached 4 million units, a year-on-year increase of 57%!

Under such a favorable situation, various car companies in the Chinese domestic market are withdrawing from their own SUV models.

Take our old friend Guangqi as an example, in addition to launching their self-developed model legend in the second half of last year, with the help of our A4 platform, two SUV models were developed and rolled off the assembly line.

Not to mention Guangqi, even some new companies that have just entered the automotive industry have regarded the SUV market as their main target market here.

But just as SUVs are booming, the Audi brand ...... No, it is the two mass production brands under our Zhengxin, and none of the SUV models have entered the market!

Chairman Li, since Guangqi can develop SUV models according to our platform, and we have previously developed the QS15, a pure off-road vehicle for the army, why not start developing our own SUV models?"

Faced with this problem, Li Fanyu could only choose to remain silent.

This question really stopped him.

I have to say that because of Li Fanyu's existence, Zhengxin's model research and development can be called arbitrary.

Basically, except that A4 is the best choice based on the market and the right situation at the time.

The R&D and listing of other models under the group is either Li Fanyu's experience gained from the historical process to change the time and space before the past. Either that, or his willful decision to make better use of the technology he received from the system.

But these models are really selling very well, do you say it's annoying?

Although Li Fanyu has no way to answer this question, it does not affect him to make up for his mistakes and make up for his mistakes.

Compared with other car companies, Zhengxin is never afraid of being dull to the market.

Why?

Because this amazing group now has outstanding R&D strength compared to global car companies!

Others want to research the market and develop models, and they can't do it without at least a year.

However, Zhengxin can easily insert his own hand in any market by virtue of the R&D strength derived from Li Fanyu.

This R&D strength is more than enough to compensate for any sluggishness in responding to emerging markets.

If any emerging market is compared to a big cake, many car companies are the ones who are ready to share the cake.

Then Zhengxin is the child who never leaves his body with a knife and fork around his neck.

When someone else smells the sweet and creamy smell of the cake and goes to the kitchen to look for cutlery.

This child, who doesn't have a keen sense of smell, but sees everyone staring at the cake to get the tableware, can pick up the knife and fork around his neck at the speed of a scoundrel and go directly to grab a large part of the cake!

So after listening to Huang Qi's report, Li Fanyu smiled slightly.

He said very calmly: "Okay, since you are so eager, then I think I have a plan." It has been decided that SUV is the next goal of our Zhengxin Group!"