Rookie director, inexperienced.

Either shoot surprisingly fast, follow the script and storyboards, and shoot step by step.

Either it's surprisingly slow, constantly pushing back and starting over, and you have to ponder for a long time about a shot, composition, and lighting.

Chen Yushan belongs to the kind of guy who is surprisingly fast, in early June, piecemeal shooting, during which Zhang Yixing and Reba were also suspended for a period of time, and she was stunned to finish filming at the end of July.

Judging from this process, it seems that it can be released in the Chinese New Year, and the big guys are all looking forward to a good box office.

East China Sea, Ali Cinema.

On this night at the end of July, the stars were shining.

At the premiere ceremony of "Embroidered Spring Knife", many stars were invited, Deng Chao, Reba, Lao Xue, Zhang Yixing, Gu Yuege......

These people are nothing more than the members of the running men's team and the Langya crew. Even the blacks, who were seriously injured in the knee, came to help with crutches.

Especially Deng Chao, he has just been promoted to the 1 billion yuan director club, and he is at the peak of his popularity.

The flashes of media reporters are also shooting at him non-stop, although his "Breakup Master" is really bad, but the results are too good.

Like walking on the red carpet, many popular stars have come to sit down.

Qiao Mu was cheeky and appeared on stage with the main creative team of "Embroidered Spring Knife".

This time, the guy who hosted was Zhu Frame.

Don't forget each other. At this point, Lao Xue did a very good job, no matter what variety show he participated in, he would show his face with Zhu Frame.

even often discusses with variety shows, his remuneration can be less, as long as Zhu Frame is given a chance.

Zhu Frame's hosting this time was also reluctant, much better than the host of the Sansheng III press conference.

He braged about the hardships of the main creative team, and then continued to blow water and said how good this work is, and finally came to the question session.

A reporter who was appointed by the Emperor, under the signal of Zhu Frame, stood up and asked, he said: "I'm curious, why is such a martial arts movie of yours placed in the Qixi file?"

This is an early, arranged plot.

Qiao Mu, on behalf of the producer, said with a smile: "Qixi Festival is a romantic festival. Isn't martial arts just a man's romance? Moreover, our movie is not a pure martial arts work, whether it is artistic conception, action, or even emotion, it can directly hit people's hearts. This is a movie that is perfect for bringing your girlfriend to watch. ”

The distribution of a film is an art that requires good marketing planning.

Finding your own position, finding the audience of the film, promoting the film to them, and then tapping out potential audiences outside of the target is the distribution of the film.

There are few audiences for martial arts films, so they will define them as martial arts and action movies.

The highest box office of this type should currently be 556 million.

The selling point of Dragon Gate Flying Armor is 3D technology, which is very high, and it is difficult to replicate the box office of this movie.

So, they put the market on Shiye's fans, and the success of Deng Chao's movies made them see the dawn.

"The Romance of a Real Man" is the promotional offensive of this movie in the Qixi Festival. Carry out brainwashing of the audience of martial arts and action movies.

then rushed to the fans of Shiye, and carried out a ** brainwashing.

The reporter's second question was free play, and he asked: "What do you think of the works that were released at the same time as you, and the white-haired witch?"

Qiao Mu thought for a moment, and he smiled and said, "I haven't seen that movie yet! However, I should go buy a movie ticket." ”

He must avoid this topic full of pitfalls, and he can't directly respond to what I've seen, it's a garbage movie, and in the end it leads to a war between the two sides, and it's hard to tear it apart?

"Okay, now that we've answered the two questions, we'll have the next journalist friend. Well, the seven-seater girl in the third row seems to be very enthusiastic, so that's you. ”

Seeing that the situation was not good, Zhu Jian hurriedly replaced the reporter who asked the question.

The female reporter, wearing glasses, looked quiet and quiet, but the question was not weak at all, and she said: "This is the first film that your company has invested in and produced, what is your box office expectation for this movie?"

This is expected, and there is really no expectation.

However, the ideal forecast given by the operation department is about 470 million yuan.

Therefore, Qiao Mu said: "The expectation is 500 million, I have confidence in this work." ”

There was an uproar in the audience, this is really daring to say.

As for Xu Ke's "Dragon Gate Flying Armor", it is only a box office of more than 500 million, and it is still a 3D work.

Qiao Mu clapped his palms and said, "This movie, I'm just the producer. Regarding the aspect of the film, you can ask the director questions. ”

After finishing speaking, Qiao Mu withdrew from the stage, and he sat in the audience.

Sitting next to Lao Xue, the guy was wearing glasses and said with a smile: "You really dare to say that you actually said 500 million box office." ”

Qiao Mu glanced at it and said lightly: "I have analyzed it by the operation department, and the ideal state is 470 million, so I will add it a little bit." ”

Deng Chao was also beside him, and he said with a smile: "That's great, the operation team of the light said that the box office of my movie is more than 100 million at most." took advantage of the fact that other movies were ripped off, and wanted to drink soup behind King Kong in disguise, but I didn't expect it to be 10 times over. ”

Qiao Mu looked at him and expressed jealousy.

After all, this year's box office market is too good, and all parties are menacing.

Especially from June to October, a bunch of movies are crowded here.

It is worth mentioning that on June 27, "Breakup Master" and Rebirth of Extinction were released at the same time, and in the end it was a small 2 billion and a whole 1 billion.

A bunch of movies, pushed back one after another, piled up in the next few months, just don't want to meet the terrifying opponent of that Transformers.

But I never thought that countless people would watch the movies gorgeously on the streets.

This hit the street refers to word of mouth.

This movie has greatly mobilized the heat of the film market and caused countless audiences to watch the movie.

But the enthusiasm for watching the movie does not match the quality of the film itself.

From June 27th to July 17th, the box office of more than 20 days was unbearable for a movie, and then the enthusiasm of the audience was diverted to "The Breakup Master".

It is not in vain to mention that Deng Chao is now the captain of the running man, and his explosive popularity; the popularity of Gu Jianji's talk has made Da Mi Mi on fire to a new height, and the strong return of the queen of topics; and it is not in vain that Transformers' fight on the street has given way to many movies, giving a gap in early July.

This has to praise the operation team of Guangguang, which is very market-targeted and speculative, and the vision is really good.

Some people once said that it was because the Deng Dynasty was not taken seriously, so this schedule was arranged. This has to be clarified, the operation team of the light is not so stupid, and they have always attached importance to the production and distribution of works.

The four famous capture series, word of mouth and box office are getting worse and worse, but 1, 2, 3, which one has a bad schedule?

said that he didn't pay attention to Deng Chao, so he deliberately put it at the end of June to fight with Transformers?

It should be the words of Zhihu, Douban, and Tianya who don't understand distribution and like conspiracy theories.

This very bad "Breakup Master" is amazingly 1.017 billion, and Deng Chao was directly promoted to the 1 billion directors club.

Da Mi Mi is also magically promoted to an actor of 1 billion films, and is known as the actress with the most box office appeal nowadays.

This tells us a couple of things.

1 is that the domestic film market is in a blowout period, don't underestimate the market.

The big cake of more than 20 days, the big one is suffocating. Don't look at the word-of-mouth of Transformers, the box office is still more than 1.9 billion, and it is 2 billion smaller.

2. Don't continue to be superstitious about Hollywood works.

Of course, the domestic film industry system is still far from Hollywood. Whether it is drama or production, the ceiling is far behind. But compared to the lower limit and worse movies, everyone is open.

Qiao Mu sighed and said, "The results of your movie are basically impossible to replicate." I just hope that the embroidered spring knife can be sold for about 500 million. After all, counting the later publicity, the total investment is 80 million. ”