Some people say that this is the best of times, and this is also the worst years.

Because we have lost a lot of the temperament we already have, so that today's artists have collided with genres a little seriously.

The same silly white sweet, the big heroine Mary Sue of ten thousand and one.

It has become the limit of big investment in today's TV dramas.

In fact, there is no way to do it.

With the popularity of household appliances and the prosperity of the Internet, the ratings of TV dramas are decreasing year by year.

Before, 20% was already a fire drama.

However, the ratings of topical TV dramas of the same grade are only 3% today.

But I have to admit that TV series with dozens of episodes at every turn can definitely be called a weapon for attracting fans!

Even online dramas have gradually given birth to many high-quality products with the improvement of grade, scale and investment.

Not to mention the copycat "Love Apartment" of "Friends", last year's "Chasing the Murderer in the White Night" also completely became popular with the outdated actor Pan Yueming.

In the past, because his wife cheated in marriage, he was sued by the wicked first, so that his reputation was hit by a huge blow, and his career has been in decline since then, and he became popular again by virtue of playing the four corners by himself.

It is even affectionately called "Milk Pan" by fans.

Compared with the thriving TV drama market with dross that is difficult to hide, the film market is a little helpless.

Good film, there is.

But there are more bad movies.

And it's not as stable as the TV series.

After all, no matter how much the movie is boasted, it will often not exceed 20 hours.

But the TV series is completely several times this number!

Nowadays, under the premise that people have become low-headed, an excellent movie is far from satisfying the market.

So at this time, what is it that kills people's idle time?

TV series and variety shows.

Especially variety shows!

In the past few years, as domestic entertainment people have gradually gotten rid of the copy and paste of cosplay, some original programs with the characteristics of the Celestial Empire have caused a lot of topics and word of mouth.

For example, the first and second seasons of "A Bite of China".

For example, "Star Detective", "Sound Immersion" and so on.

Some of these variety shows were originally documentaries, and some were originally online variety.

But as they become more popular, they become more well-known.

Of course, among them, we have to mention CCTV.

CCTV uses sufficient evidence to prove that your father is still your father!

Thanks to the layout of a long time ago, Fang Siyi became one of the shareholders of iQiyi very early.

And over the years, it has been acquiring idle shares one after another, and at the beginning of this year, Fang Siyi has become the largest individual shareholder of iQiyi.

This also laid the groundwork for Fang Siyi's follow-up theater plan.

Cinemas, after all, are the lifeblood of a company.

But at the beginning of the creation of any cinema, it will inevitably be oppressed by many peers.

In the old saying, it is "peers are enemies".

Although the Celestial Empire market is so big, no matter how big it is, there is an upper limit.

If you have more, I will have less.

If you want to develop, you will inevitably be suppressed by your peers.

There is no way to do this, after all, it is normal to do business.

So Fang Siyi simply found another way.

Three northeastern provinces were chosen.

The reason for choosing this place is actually quite simple.

Looking at Dream's artist resumes, you can easily find that in Dream, there are mostly northerners.

Southerners, on the contrary, are fewer.

Although this is just a coincidence, it is not Fang Siyi's personal preference tendency.

And the most critical point is that the three northeastern provinces are the only places that have not been developed.

It's not that no one sees the business opportunities in the three northeastern provinces, but the problem is that Wanda, which did this before, is now just surviving.

In other words, the movie-watching crowd in the three northeastern provinces has not been cultivated.

It's normal to think about it.

After all, the masses in the three northeastern provinces are basically mostly peasants.

These people, in their spare time, prefer to rub hemp and play cards, rather than going to the movies, which in their eyes is purely a waste of time.

Even in many people's minds, why go to the cinema when you can see movies on your computer?

This is also the reason why the box office of the three northeastern provinces has always ranked among the bottom few in the country.

But in Fang Siyi's view, these are only temporary, as long as they can be reasonably cultivated, then the box office results of the Northeast market are definitely not inferior to the first-tier cities!

The reason is whether they can have enough movies to impress them!

This is both difficult to say and easy to say.

Don't you see that even the people in the Northeast themselves complain about "Country Love", have already made ten films?

It is normal for a series of TV series to be able to shoot a sequel.

In the history of the Celestial Empire, many sequels have been born.

For example, "Kangxi Weifu Pickled Girl".

For example, "Iron Tooth Bronze Tooth Ji Xiaolan".

For example, the "Love Apartment" series, which has always been criticized.

These are all sequels to themselves.

But the problem is that these works often enter a bottleneck period when they are filmed around the fourth part.

So much so that they have entered a state of suspension or end.

But "Country Love", a rural local drama about parents, has been filmed for more than ten years, and ten films have been filmed before and after!

Even every year, it has good ratings.

It is a legend in the industry.

Everyone knows that TV series are very profitable.

In fact, as long as the TV series can be made into a series, it is very profitable.

The same team, the same plot, but it can be repeated repeatedly, even if the ratings are affected in various ways without any panic, it is still one per year step by step.

This is also the key to the rise of Benshan Media.

In fact, objectively speaking, this series is not very high-energy, and even to a certain extent, it seems inferior.

But I can't stand it, these are all well-known faces in the Northeast, and these are also artists who have come out of the Northeast.

In fact, in recent years, artists from the three northeastern provinces have gradually occupied half of the most popular flowers and fresh meat in the entertainment industry.

Especially under the premise that some small fresh meat of the sissy type gradually has no market.

In the Northeast, and even in the entire northern provinces and cities, the probability of artists appearing is also increasing.

Of course, there is another point that has to be raised.

That's the returnees.

In other words, it is to make a name for yourself overseas now and then return to China for development.

The four sons who returned to China are like this.

Is it really surprising?

Not.

In fact, objectively speaking, due to various factors, compared with southerners, most people in the north are more bold and relatively straightforward.

There weren't too many twists and turns.

This kind of character, ten years ago, was definitely the kind that had no place to die.

But now, it has also become a new type in the circle.

Geng Straight.