Taobao Bei was actually named and went to the 315 party?!

Bai Ningyuan, who sat up straight, looked at Song Xiaoman, who was being interviewed on the TV screen, and various data about Taobao Bei's exposure, with a little surprise on his face.

Seriously, he really didn't expect that 315 would use Taobao shellfish to open the knife this time.

Of course, it can't be directly said to be a knife with Taobao Bei, the theme of this time is the chaos of counterfeit and shoddy products in Haitao, but this is Song Xiaoman's relevant interview, so that Taobao Bei can be said to have borne the vast majority of the firepower in this Haitao chaos.

The previous Tesco Mall milk powder incident can be said to be in a uproar in public opinion, which can be called the attention of the whole people, so when the incident reversed, it suddenly pushed Taobao Bei to the forefront and became the object of spurning and criticism.

In fact, think about it, since even the State Administration for Industry and Commerce has criticized Taobao Bei's fake goods by name before, it seems logical that Taobao Bei will be on the 315 party.

However, this is definitely a huge blow to Taobao Bei.

This is CCTV,This is the 315 party that has attracted much attention,Its influence,Compared with other domestic media,Or the Internet,I don't know how much bigger,Say,Before, all kinds of criticism and attacks on Taobao Bei,Just stay in the category of "folk",Then now,After the broadcast of the 315 party,It is from the "official face" also set the tone.

Even if it is just by virtue of a 315 party, for Taobao Bei, it may not have a nerve-wracking effect, but after the broadcast, Taobao Bei has a lingering connection with fakes, and if you want to eliminate such an impact, you really have to peel off the skin if you don't die.

Watching competitors unlucky has always been an extremely comfortable thing, and now Bai Ningyuan, watching the host tell about the current chaos in the overseas shopping market in a painful tone, his heart is happy, and the fatigue in his body has disappeared without a trace.

It's really happy, Bai Ningyuan even has an urge to have a drink to celebrate.

Then with this opportunity, Tesco Mall can further seize part of the overseas direct purchase market and further narrow the gap with Taobao Bei.

I just don't know what kind of expression the people of Taobao Bei have on their faces at this time.

I guess I'm about to scold my mother.

Bai Ningyuan thought happily in his heart, he was in a good mood, sat on the sofa, and couldn't help humming a little tune.

And just like Bai Ningyuan thought, at this time, when they saw the relevant reports about Taobao on TV, the relevant people in front of Taobao in front of the TV were completely stunned, and the words of those narrators on TV were like a heavy hammer, constantly knocking on their hearts.

"Jingle Bell~"

The phone rang at this time, and soon, many Taobao Bei staff received calls almost at the same time, asking them to rush back to the company immediately.

Although it is approaching 21 o'clock now, how can the company still let everyone continue to enjoy the rest of their work time when such a big thing happens? They must discuss a solution to the crisis as soon as possible.

In fact, after the reversal of the previous Tesco milk powder incident, Taobao Bei has been pushed to the cusp, about the current crisis, Taobao Bei's senior management has also held several meetings, but, the previous troubles have not been solved, and now this 315 party has set off a wave again, which can be described as a wave of unsettled, wave after wave.

And unlike the previous exposures, the troubles in front, if you drag it out for cold treatment, after a long time, everyone will slowly forget about it, but the 315 party was initiated by CCTV, which can be said to be the mouthpiece of the country, if you don't seize the time to express your position, this is equivalent to a matter of attitude.

"What's the matter, these reporters, before they report, don't you know how to communicate with us first, now it's okay, it's like this, how to clean it up?" Ma Yun sat in the conference room, listening to the subordinates below complaining as if complaining, although he didn't make a sound, but from his extremely gloomy face now, it was enough to see that his mood at this time was definitely not much better.

"That's it, these reporters, they just don't follow the rules, let me know, let's make preparations in advance for public relations, is it so difficult? Hearing the words of the high-level, another high-level couldn't help but complain as if echoing.

At this time, the Taobao executives present and the Taobao employees who have returned to their posts can be said to hate CCTV's 315 party to the extreme.

Not only did they expose Taobao Bei, which almost put Taobao Bei in a situation from which they could never recover, but more importantly, if it weren't for their extra exposure, they would not have been called overtime in the company at night.

No matter how good the company's environment and welfare are, can it be more comfortable than lying on the sofa at home and watching TV?

Even if the sale of fake Taobao shellfish is now stirring up, it can be said that everyone knows about it, but you at least say hello before you report, let us do public relations and public relations, we should make a good plan, and now it is good, it is completely very passive.

"Okay, don't say it again, anyway, before the incident, this matter has already been spread, plus the CCTV report, at most it is just worse, instead of complaining here, let's think about how to deal with it first." Ma Yun probably didn't want to hear everyone's noisy complaints anymore, so he couldn't help but pat the table, and then said in a deep voice to everyone.

As soon as Ma Yun spoke, the conference room suddenly fell silent, and the high-level officials below were also silent, lest they attract Ma Yun's attention at this time and become the target of his anger.

"The top priority is to express your attitude!" After a pause, Ma Yun knocked on the table again, and then looked at the crowd and spoke.

"But......" Hearing Ma Yun's words, the high-level people below were obviously still a little worried, and they all had a hesitant look on their faces: "In this way, isn't it very unfavorable to the image of Taobao Bei......

"It's time to do it, and we still care about what image is not imaged, even if we don't show our attitude, Taobaobei's current image is good? Ma Yun frowned and said angrily.

All the elites present are the elites of the business world, and they have all been able to think that what Taobao Bei will face tomorrow will be a more turbulent stream of criticism, and I am afraid that the image will also fall into a trough, so it is better to admit it generously as the boss said, and win the last trace of goodwill.

Anyway, isn't there an old saying that if there are more lice, it is not itchy, and if there are more debts, don't worry, Taobao Bei is in such a situation right now.

"Old Sun, this matter will be handed over to you, and I will arrange it as soon as the meeting is dismissed. Ma Yun glanced at the crowd at the scene, and then gave the order directly.

The high-level person known as "Lao Sun", after hearing Ma Yun's words, hesitated slightly, and finally nodded.

Seeing this, Ma Yun retracted his gaze, and then his gaze swept over the people in the conference room, and after thinking for a moment, he slowly spoke: " Everyone, since the current situation has become like this, then we must have the determination to break all difficulties, we have survived the more difficult time than this, and now it is just to make up the determination of a strong man to break his wrist, more importantly, freezing three feet is not a day of cold, now Taobao Bei on many problems, not a day or two formed, has become a tumor tied to Taobao Bei, and want to solve this problem, it is by no means a moment and a half will be able to do, then in this way, it is better to take this opportunity to start anew, while ensuring the operation of Taobao Bei, launch our mall business, take the B2C route, Isn't it that we are all fakes on Taobaobei, so now we hand over all the operations to the brand enterprises themselves to operate, we only provide traffic and platforms, and then collect rent like traditional shopping malls, which is also a good profit channel, and the most important thing is that we can wash away the shadow of fakes on us through this method, because all the actions are carried out by merchants with users, so even if there are similar problems again, it will not affect us, but the image of the brand, this model, in the past few years, has passed Su Ning Yigou, Jingdong Mall and other websites have been proven, to put it bluntly, it is to establish a super large comprehensive store relying on the network and logistics, breaking the geographical and scale restrictions!"

Regarding the matter of the mall, seeing that the other B2C websites are in full swing, especially the newly rising Tesco, it can be called a legend in the field of e-commerce, coupled with the increase in people's income, the requirements for living standards are getting higher and higher, so it is impossible to expect these stalls to stick to the hegemony forever, so since before the Spring Festival, Alibaba has been planning to launch a mall, which is used to further improve the level of Alibaba's e-commerce and provide users with more high-end services。

At the beginning, because in the eyes of many high-level officials, the launch of the mall is bound to compete and overlap with Taobao Bei in resources, so many people are against this initiative, or Ma Yun forced the project through the crowd, but, in the recent succession of fake goods involved, Taobao Bei suffered a heavy blow in the field of e-commerce, everyone found that the original Ma Yun's original insistence was not untargeted, and now, it is really an opportunity to revitalize and stand up......

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