"Then tell me your plan first. Although Li Huayong said this with a smile on his face, his disapproving expression was fully visible to Lin Wei.

Lin Lianhua was angry, she turned her head and ignored Li Huayong, turned to Lao Lu and said:

"Uncle Quan, you've probably heard of RIBA, right?"

Although Lin Wei seemed to be talking to Lao Lu on the surface, after she said this, she turned her head and glared at Li Huayong provocatively. Li Huayong laughed secretly in his heart, and said that his girlfriend was obviously bullying him, but he was just a high school student and uneducated, and he actually came up with such an obscure term. Li Huayong said that fortunately, my buddy has been in the construction industry for two lifetimes, and he knows what this RIBA means, otherwise he would really be despised by her.

RIBA is an award within the construction industry. The construction industry is a big industry in the world, so like many other industries, there are naturally many awards within the construction industry. And because of the size of this industry, the construction industry is no less than other industries.

For example, compared to the major film festivals in the entertainment industry, there are only a lot more architectural awards in the world than there are in the world. It's just that because the architecture industry is inherently less eye-catching than the entertainment industry, most of the architecture awards are not known to outsiders.

RIBA is an architecture award, and its full name is "Royal British Architect Gold Medal". In later generations, whether it is authoritative or influential, this award is no longer large, but RIBA is a century-old store after all, and it may be the world's first professional award in the field of architecture. Therefore, within the industry, this award still has a certain status.

Facing Lin Wei's provocative gaze, Li Huayong smiled slightly:

"I don't really know what RIBA is, but I've heard there's a ...... called Pritzker."

"You!"

Lin Wei looked angry, and Lao Lu next to him laughed.

Of course, Lu Yuquan understands why Lin Wei is angry, because the "Pritzker" in Li Huayong's mouth is the highest award in the construction industry. The Pritzker Architecture Prize, which was established in 1979, has demonstrated its unique authority and influence from the very beginning, and is known as the Nobel Prize in the construction industry.

Of course, Li Huayong didn't mean anything else when he mentioned this stubble at this time, he just told Lin Wei: Don't bully me, a high school student, who is uneducated, I know what you just said.

Of course, Lin Wei knew the implication of this, so she would be angry, and Lao Lu, who was an insider, of course knew it, so he would laugh. It's just that Lin Yinghu, a layman, is suffering, and he can't figure out the situation at all at this time.

"Hey, what were you talking about? What kind of dumb riddle are you playing? Yongzai, what's wrong with you?"

Li Huayong was thinking about it now, after laughing from the beginning, but his heart suddenly moved, and he caught something from Lin Wei's words.

After lowering his head and thinking for a while, Li Huayong slowly raised his head, and at this time, he did not have a disgusting smile on his face, but said to Lin Wei in a serious and consultative tone:

"Why not consider the IPFA or the "Golden Nugget Award", I think these two might be more appropriate. ”

"IPFA or "Golden Nugget Award"?" After listening to Li Huayong's words, it was Lin Wei's turn to think about it. But as soon as she figured it out and was about to talk to Li Huayong, she remembered that Li Huayong had just "bullied" herself.

Lin Wei turned his head and sulked, ignoring Li Huayong.

Lin Wei's lack of speech had no effect on the others, only Lin Yinghu was inexplicable, he didn't understand the conversation just now: "Ah Quan, what were you talking about just now? Didn't you talk about how to sell these stones to Europe, but how did I hear Yong Zai say that this award and that award?"

Lao Lu had already fully understood what Lin Wei meant at this time, and he glanced at Lin Wei approvingly: "The lotus flower is good." Then explain to Lin Yinghu:

"Lotus is talking about this just now, Ah Hu, you are also an old man, your business experience is admired by all of us, so let me ask you first, if you treat some stones as a commodity, a very high-end commodity, but there is no fame for the time being, then what can be done to accumulate fame as quickly as possible?"

At this time, Lin Yinghu also vaguely caught something: "You mean to say, winning the award?"

Lao Lu smiled and nodded: "That's right!" After a pause, Lao Lu continued:

"The general idea is like this, but building materials are different from other commodities, especially this kind of high-end decorative building materials, it is not enough to be famous, if you want to open up sales for this kind of thing, you must think of some special way. ”

"What's the solution?"

Lao Lu said word by word: "Recommend sales!"

When Lin Yinghu heard this, even if he was a layman in architecture, he had almost figured it out at this time.

As for what is recommended sales, please refer to Going to the Hospital to see a doctor and buy medicine.

You can imagine that if you regard medicine as a special commodity and patients as consumers, it can be said that most of the time, patients will certainly not take the initiative to buy medicines, and if patients want to "consume" this special commodity, they usually need to be "recommended" by doctors.

Similarly, in the vast majority of cases, there is often not only one drug for the same disease, so which one should the patient choose? At this time, of course, the vast majority of people mainly listen to the doctor.

This is the principle of drug sales, in fact, in most of the time, the same is true of the sales of high-end building materials such as marble.

The "promoter" of drug sales is doctors, so who is the "promoter" of building materials sales? Of course, it can only be architects or designers.

"I learned that the most important thing to find a market for this stone is the architect, and if you can contact the top European design firms or top architects and ask them to use this material in their designs, this is the most effective way to sell it, right?"

"That's right. Li Huayong added with a smile:

"If we can make some kind of operation on this basis, let the design works using our materials win some architectural awards, so that this design becomes a popular style, a fashion, and our stone becomes a building decoration material sought after by everyone, then our goal will not be achieved?"

Lin Yinghu laughed: "I understand, hahahaha." ”

Lin Yinghu should indeed understand, in fact, any so-called fashion, any fashion, almost the same meaning. The popularity of a certain architectural style and the popularity of a certain style of clothing have almost the same essential meaning.

Since the essence is almost the same, the routine of operation is naturally similar.

Lin Yinghu smiled and gave Li Huayong a thumbs up: "Yongzi is amazing, with this idea, I am now full of confidence in selling this kind of stone." ”

Li Huayong looked at Lin Wei and said to Lin Yinghu with a smile: "Second uncle, I don't dare to take credit, the main thing is that the lotus is powerful, all this, all this...hehe, I think the lotus has already thought of the whole plan now, right?"

Lin Wei still didn't pay attention to Li Huayong, but just threw him a roll of the eyes. But fortunately, Li Huayong has accepted Lin Wei's countless white eyes after all, and he can already analyze Lin Wei's different moods from different white eyes, and he knows that Lin Wei is no longer angry with himself.

Seeing this scene, Lin Yinghu laughed again: "Okay, since Lotus already has a whole set of plans, then you can handle this matter yourself, anyway, I don't know much about your business." Lotus, when there is anything in Europe that needs the help of the second uncle, just ask. ”

"Okay, second uncle. ”