After a long time, the director of Shenshen TV, who sighed, put down a cruel sentence, "Next week, next week's ratings must go to a higher level, I don't care about other programs, Dongshen TV's "Tip of the Tongue" must be defeated." ”

Everyone shouted, "Understood!"

"Yes, leader, we're going to beat Tip of the Tongue next week. ”

"It's definitely no problem, people watch "Bite of the Tongue" just to watch it fresh, and when the freshness passes, everything is OK. ”

"Dongshen TV's food films don't have any big stars, they have no stamina at all, and they are not our opponents at all!"

"The premiere doesn't mean anything! The next is the real thing! When the time comes, let them see what we are capable of. ”

"Leader, we are all confident! ”

When everyone on Shenshen TV expressed their attitude, Dongshen TV welcomed a guest they had not seen for a long time.

Zhang Jinluo, the owner of Jinluo ham sausage.

The manager of the advertising department of Dongshen TV Station greeted him early when he heard that the doorman reported that Zhang Jinluo was coming.

Before the person arrived, his voice arrived, "Manager Zhang, rare guests, that strong wind has blown you here, and you haven't been here for a few days." ”

In fact, Zhang Jinluo didn't come for a few days, but for several years.

In the past, Dongshen TV Station specially invited people because of the title of the program, but because the ratings of the program hit the street, people were reluctant to come, and even if they came, they were unwilling to raise their hands to vote and talk about the title program.

In Zhang Jinluo's words, naming the program of Dongshen TV is an insult to their Jinluo products, but these words are also a naked insult to Dongshen TV.

Who let their show hit the streets, and the TV station has no money?

But now.

The big boss of Jinluo, who has always been high, unexpectedly took the initiative to come to the door.

As for why he came to the door?

The manager of the advertising and investment department knows this.

Nine times out of ten, it is for the title fee of "Tip of the Tongue".

In fact, Zhang Jinluo really came because of the naming fee of the show.

When a series of good news about "Tip of the Tongue" broke out on the Internet last night, he faced "The Tip of the Tongue" for the first time, and when the beautiful picture appeared in front of him, the cigarette in Zhang Jinluo's mouth couldn't help but fall to the ground.

He wanted to give himself two mouths.

Damn.

How could he be so short-sighted at the beginning, and rejected Dongshen TV's proposal to title "Tip of the Tongue".

I thought that Dongshen TV's "Tip of the Tongue" would hit the street with the same ratings as the previous programs, but people made a big upset, and after the first episode was broadcast, the ratings were as high as 2.88%.

2.88% rating.

How popular does this show have to be?

If this was the original title "Tip of the Tongue", how much would their ham sausage sell with the popularity of "Tip of the Tongue"?

It's all money.

Zhang Jinluo felt sorry for money.

On the one hand, there is the money from the sale of the product.

On the other hand, there is the money for the title of the show.

At the beginning, the manager of the advertising investment department of Dongshen TV called him to tell him about the title, and he was pressed by himself.

People came to the door in person and bluntly said that they could exclusively title their "Tip of the Tongue" program for only 10 million US dollars, but they refused without saying a word.

Then the manager of the advertising investment promotion department of the people reduced the naming fee from 10 million US dollars to 5 million US dollars, and it was still the exclusive title, but he was rejected by himself, and even called the security guard and politely invited the manager of the advertising investment promotion department of Dongshen TV station out.

But with the announcement of the 2.88% rating of "Tip of the Tongue", the value of its program has risen, and its naming fee is only high.

Now don't talk about 5 million US dollars, even 20 million US dollars may not be able to take down, but it is not exclusive.

The exclusive title that can be won with five million US dollars on the front foot, and now it may not be possible to win it with 20 million US dollars, which makes him reasonable.

Zhang Jinluo is also a neat and neat person, and when he realized his mistake, he decisively came to the door in person.

In the conference room of Dongshen TV Station, Zhang Jinluo, who had not been seated for a long time, went straight to the point, said his intention, and gave a price of 30 million US dollars.

Thirty million dollars is a price that Zhang Jinluo gave after careful consideration, and he thought it was okay.

He thought that he should win the exclusive naming rights of "Tip of the Tongue" at this price, after all, Dongshen TV, which has been on the street before, has a maximum naming fee of only 6 million US dollars, and the price he gives now is six times that of it.

But Zhang Jinluo was stunned and didn't expect that after he quoted the price of 30 million US dollars, the manager of the advertising investment department of Dongshen TV Station was unmoved, and his face did not even change.

It's so calming.

The manager of the advertising investment department was too calm.

I'm afraid Zhang Jinluo doesn't know that it's not that the manager of the advertising investment department is calm, but at about eight o'clock this morning, Ding Li directly called the manager of the advertising investment department to his office, and then told him that from today on, there will be many advertisers who want to name "Tip of the Tongue" to seek cooperation, and the naming fee of their "Tip of the Tongue" can only be higher than that of "Food", not lower than "Food".

The naming fee of Shenshen TV's "Food" is 100 million US dollars, so according to Ding Li's meaning, the naming fee of their "Tip of the Tongue" is at least 100 million US dollars.

100 million US dollars!

This is the income of Dongshen TV in previous years.

At first, Zhang Jinluo disagreed, but with the arrival of more and more advertising title sponsors.

Zhang Jinluo was anxious.

What he didn't expect was that Ding Li actually asked the manager of the advertising investment department to engage in an activity for the highest bidder.

Live bidding.

Whoever bids high, the exclusive title of "Tip of the Tongue" will be given to whomever it is.

After some bidding, Zhang Jinluo won the exclusive title of "Tip of the Tongue" at a price of 100 million US dollars.

The news that the exclusive naming fee of "Tip of the Tongue" received 100 million US dollars once again made the employees of Dongshen TV Station, who were already extremely happy, boil again.

I day.

What day is it?

Why are there so many good things after that?

First of all, the premiere rating of "Tip of the Tongue" was 2.88%, which was on par with the large-scale investment of "Food", followed by the news that the naming fee of "Tip of the Tongue" was sold for 100 million US dollars?

Fryer up.

Countless Dongshen TV employees have fried the pot.

"Hehehe...... I'm so happy, I didn't expect that our Dongshen TV program would sell 100 million US dollars one day. ”

"yes, 100 million dollars, how much does it cost? Can anyone pinch me and let me see if I'm dreaming?"

"Don't make a mistake, it's true. ”

"We also have a show with a naming fee of 100 million US dollars?"