The biggest difference between the dream and this life is that Fang Siyi is from the Northeast.

As the predecessor of the Northeasterners, it was natural to think about one thing.

In the Northeast, why aren't there those so-called cinema chains in the South?

Or in other words, why can't those cinema chains in the south be launched in the three northeastern provinces?

Although the Northeast is very backward, although it is true that the Northeast does not have any light industry worthy of praise.

But the problem is that it wasn't until Wanda's strategic layout that the provincial capitals of the three northeastern provinces had such a thing as a cinema chain.

Even so, the vast majority of cities in the three eastern provinces do not have one.

But in fact, after 17 years, the overall development of the three northeastern provinces is not inferior to some relatively weak developed cities in the south.

But if you want to have a theater, it's really difficult.

(Actually, it's not, but here for the sake of the plot, let's just be a butterfly's interference)

Fang Siyi's gaze was condensed here.

In fact, in Fang Siyi's view, the three northeastern provinces are still relatively high-quality ticket warehouses.

First of all, it's cold in the Northeast.

It's a given.

Due to the geographical environment, the temperature in the Northeast is relatively cool compared to the South throughout the year.

There's even a famous snow festival.

This is a prerequisite.

Secondly, although the three northeastern provinces have vigorously developed heavy industry, because of the limited raw materials, soon, the three northeastern provinces have turned to the development of light industry.

Agriculture has always been a pillar industry in the three northeastern provinces.

As we all know, although it is possible to grow vegetables in winter today, the yield is not necessarily too high.

So what do most Northeasterners do in the winter?

In the room with the heating on, I made an appointment with three or five friends to play cards and talk about the mountains.

This is the current situation of ordinary Northeasterners.

Of course, it would be even more perfect if you could have two drinks.

Of course, this is before.

And the reason why Fang Siyi is interested in the three northeastern provinces is because of this.

Although you can play hemp and cards for a long time, you can play for a year or two, three years and five years, seven years and eight years, and more than ten years have passed, who wants to keep rubbing hemp?

Do you always have to find something new to do well?

And as people's lives become richer and richer, they don't resist consumption as much as they used to when they have spare money in their hands.

So apart from shopping and traveling, what could be more pleasing to the eye than watching a good movie?

Of course you want to say pa, then I didn't say it.

But only if you find a girlfriend.

Obviously, you can go to the movies whether you have a girlfriend, a wife, or something else.

This is also the reason why Fang Siyi takes a fancy to this cinema line.

Can't people in the entertainment industry see the value of this cinema line clearly?

Isn't everyone else aware of this potential box office factor?

Know.

So why is no one developing?

The reason is that the cinema chain in the north is too small.

If you want to expand, you will inevitably invest a lot of money, and if you want to form a scale, it will inevitably be a number that even a big guy will feel distressed about.

You must know that the cinema chain is composed of multiple screens, and the formation of any cinema chain will not be untargeted.

Even if it is to recover costs, it is necessary to conduct market research.

However......

The problem is that in the vast majority of previous market surveys, the demand for movies in the Northeast is ......

Some are on the low side.

It's not that you can't set up a theater chain first, and then think about making a profit.

But the problem is, it's too risky.

After all, in the previous ten years of his career, the Northeast has not achieved any results.

There are movie theaters here, but they are basically very old, and there are occasional theaters, but they are too small.

It can't be formed at all.

Why is cinema the lifeblood of entertainment companies?

Let's take the simplest example.

A unified cinema chain will carry out a concentrated screening of a certain film within a specific period of time.

This leads to exclusivity.

At the very least, during the duration of this film, this entire theater chain will not show other movies.

This has created a scale.

Many people know that once something has a scale, then it is bound to start to make a profit.

After all, when you are surrounded by relatives and friends who recommend this movie to you, the inertia of watching the movie is very terrible.

Although in recent years, TV dramas have developed rapidly, resulting in the birth of batches of small fresh meat and small flowers.

But cinema is still an indispensable factor in the circle!

The previous release of excellent film works such as "Wolf Warrior 2" also gave a shot in the arm to the domestic film market!

In fact, cinemas are such things.

If you get less, you can't form a scale, and if you get more, you can't make a profit in a short period of time.

It is bound to have a ripple effect.

Previously, it was not without companies that had paid attention here.

It's just that they all failed without exception.

The reason is simple.

There is no basis for watching movies.

Since the birth of movies in the Northeast, although there are CC studios, because of the previous movie broadcasts in the Northeast, the model of private cinemas is generally adopted.

Except for the local area, there is very little radiation.

Even the 14-year-old Forty Thieves once vigorously prepared for the construction of the square.

And then......

No then.

By last year, a third of the cost had not been recovered.

Even if "Wolf Warrior 2", which was popular in the country before, the box office contributed by the Northeast only accounted for 0.3% of the national box office!

This value is not only far below the average, but even ......

There are also some losses.

After all, in the Celestial Empire, there is not only one theater.

If your theater chain doesn't make money, then the rest of us will definitely make a profit.

Therefore, when Dream announced that it was about to set up a theater chain in the Northeast, and it was still a very large-scale theater formation, many people said they couldn't understand it.

Because according to Fang Siyi's posture, there is a great opportunity to set up theaters in the entire three northeastern provinces from provincial capitals to third-tier cities!

You know, even if there are all kinds of reasonable tax avoidance, so many theaters are bound to hollow out the foundation of Dream!

But on the contrary, such a thing as cinemas is a necessary industry for entertainment companies to become bigger.

This is a cinema chain composed of 100 large and small theaters in the first phase.

Basically, except for a few first-tier cities in China, most of them are in the three northeastern provinces.

In other words, Fang Siyi abandoned the vast majority of second- and third-tier cities.

This is undoubtedly very puzzling.

Everyone knows that although the first-tier cities are still areas with a large number of moviegoers, it is the second- and third-tier regions that can really increase box office revenue in China, and there are more of them.

Giving up the second- and third-tier areas means giving up the largest ticket warehouse in China.

No one understands Dream's move.

Even Ying Bao tentatively asked Fang Siyi if he could open a second- or third-tier cinema line.

Fang Siyi's reaction was just a smile and a speech.