Chapter 151: The First Pot of Gold for Commercial Endorsements
The story of Yang Fan's transformation from unknown to becoming the Bundesliga Golden Boot in Wolfsburg was rated by the media as the most incredible inspirational story in Germany in the past six months.
Thanks to the crazy hype of the German media, Yang Fan's popularity in Germany is now rising.
A very hard-working, hard-working young man, has dreams, fights hard for his dreams, is not ugly, is domineering on the court, and never flinchs in the face of difficulties, this young man's face is always filled with a confident smile, as if there is no difficulty that can make him frown!
Although there are still some media who will find fault with Yang Fan in their reports, in most of the media's descriptions of Yang Fan, we can see how sunny and hard-working this young man is!
Yang Fan began to become the idol of teenagers in Germany, becoming the object of worship of these peers.
Now, it is not an exaggeration to say that Yang Fan is a well-known star in Germany, confident, willing to work hard, and always with a smile on his face, but when it is time to exert his power, he is even more powerful than a tiger! So much so that on the way Yang Fan went to the supermarket to buy something, he would meet some bold 'female' ball 'fans' to show him love.
The German national team TV station also did a real-time survey of their favorite peer stars among young people in Germany, and more than half of the interviewees voted for Yang Fan, and the vast majority of them were young 'female' football 'fans', and it was obvious that Yang Fan liked them very much.
It stands to reason that the increase in popularity will naturally bring more business opportunities.
However, what makes Yang Fan a little strange is that his first commercial endorsement contract has not yet arrived. He even called his agent Baker to inquire about the matter, and Baker said on the phone that some merchants had contacted him, but the results of the initial contact, the price code given by the other party could not make Baker agree, so Baker did not inform Yang Fan.
"Yang, we are going to take the 'fine' route. In the future, the advertising revenue of one of your commercial endorsements will be comparable to the income of several endorsement advertisements of others. When Baker said this, although he was talking on his mobile phone and couldn't see his appearance, Yang Fan could feel Beck's seriousness and strictness.
This consideration of the agent is also for his own good. Yang Fan didn't say anything anymore.
On this day, Yang Fan had just returned home after training at the training base, and he was eating dinner while watching sports news.
The local TV station in Lower Saxony, where Wolfsburg is located, is introducing the new signings that Wolfsburg has already signed this summer.
"Kevin Prince Boateng, a strong midfielder, believes that the arrival of the German youth international will strengthen Wolfsburg's midfield, and if you think that this young man is only helpful in defence, you are very wrong, let's take a look at his table at Hertha Berlin last season-" As the host said this, a scene of a Bundesliga match appeared on the TV screen. ()
This is the match between Hertha Berlin and Cottages, in the 71st minute of the game, an attack by Hertha Berlin was blocked in front of the penalty area, and the football bounced to the feet of a black player, who pulled the ball and turned around, just facing the ball 'goal' head-on, and directly shot 'shot'!
The ball hit the underside of the goalkeeper with a clattering sound, then fell again and bounced into the net.
"This ball is really exciting!Good ball!Good ball!!" Yang Fan also applauded the racketman.
"The Hertha Berlin player who scored the goal was Boateng, of course, he is now a Wolfsburg player, this young man has a strong 'shot' stunt, I believe this will also enrich Wolfsburg's attacking methods in the new season......"
After introducing Boateng, the host changed the topic and suddenly said to the guest with a mysterious face, "Do you know? Magath has a new target on the front line!"
"I haven't heard of it yet. The guest also cooperated with a surprised expression, "Who is it?"
"yes, who could it be?"
As the presenter's finger pointed, a picture of a player appeared on the TV screen.
Yang Fan was also stunned when he saw this photo, it was Bayern Munich's Dutch star Ma Kai!
It's Ma Kay?!
Yang Fan didn't expect Magath's new target to be the Bayern Munich veteran striker. This was indeed a surprise to him.
These days, Yang Fan's daily work is to watch the game video and 'shooting' and 'goal' highlights at home, and then go out to the training ground to train. The team doctor in Wolfsburg has also tailored a training plan for Yang Fan. to ensure that he can train properly without breaking his body. Therefore, before the whole Wolfsburg team started training, Yang Fan walked in front of the whole team.
Busy training every day and talking in his spare time, Yang Fan also pays attention to the team's dynamics in the transfer market. He knew that in addition to bringing in Dzeko, the big man of 'Poland' and Black, Magath also brought in Romanian 'shooter' Radu from Ketbus. Just when Yang Fan thought that the team's reinforcements on the front line would end here, he didn't expect to hear the news that Magath had taken a fancy to Ma Kai again.
Do you really need that many people on the front line?!
Yang Fan muttered. There are many people on the front line, which also means that the competition for the main position of the front line will be extremely 'fierce'. Of course, Yang Fan is not afraid of any competition, he is very confident that he will win the main position, Yang Fan's confidence?
"However, if Ma Kai can come, it should be a good thing that the team has such an experienced veteran. Yang Fan muttered. Just then, his phone rang.
Yang Fan looked at the caller ID, it was Baker calling.
Yang Fan has now officially transferred to Wolfsburg, so Baker has completed his job, and if there is nothing important, Baker will not take the initiative to contact Yang Fan. There is another situation, that is: someone has made new progress in the matter of Yang Fan endorsing advertising.
"Is there going to be any good news this time, Michael. Yang Fan asked with a smile, "I'm very poor now!"
"People with an annual salary of five million euros actually cry poor to me. Baker said.
"The annual salary is the annual salary, I'm talking about advertising income, watching Beckham earn tens of millions of euros a year in advertising fees, but I haven't made a 'dime' money, I feel uncomfortable. Yang Fan said.
"How many people in the whole football world can compare to Beckham? Baker said.
"Are you doubting your own abilities? Michael. ”
"Of course not. Baker began.
"Okay, okay, let's not talk about Beckham, then, when will my first commercial endorsement income come, Michael. Yang Fan smiled and stopped teasing his agent.
"Now it's here. Baker said, "That's what I'm calling you this time for." ”
"Oh?!What kind of company??, a German company?" Yang Fan immediately came to his senses. He himself guessed that it should be a German company, because, although he is now a little popular in European football, but, because he plays in the Bundesliga, so, the most popular in Germany, according to this reasoning, the business that comes to his endorsement is a German company.
"Not a German business. Baker said directly.
"Not a German company?" Yang Fan was stunned, he couldn't imagine that in addition to German companies, which country's merchants would find his endorsement? Could it be a domestic company?
"Is that a Chinese company?" Yang Fan asked.
"Not really. Baker said.
"It's not a German company, it's not a Chinese company?" Yang Fan really doesn't know which country's company is looking for his endorsement now.
Baker no longer sells guanzi, he said, "It's a clothing brand from the United States." ”
"The United States?" Yang Fan was surprised, he really didn't expect that it was a company from the United States, that, he has a great reputation in the United States? He himself expressed great doubts about this.
"That's right, it's one of the more famous brands in the United States. Baker also said excitedly, obviously satisfied with the strength and brand of this company.
"Nike?" Yang Fan asked.
"It's not Nike, maybe you'll be able to get a big contract from Nike in two seasons, but now, ......"
Although Baker didn't say it, Yang Fan still heard it, that is, his current strength and fame are not in Nike's eyes for the time being. UU read the text for the first time. This sentence made him a little unhappy.
"In fact, it is not good for you to sign a contract with a super predator like Nike now, they will not pay too high a price, but in two years, you will become more and more famous, but you will be able to get a super big contract from these big brands, and they will pay more attention to you and will focus on promoting you. Baker explained.
Yang Fan nodded, indicating that he understood. He really understands it, which means that with his current fame, even if he can attract the attention of super brands, it is estimated that he will not be valued by the brand, but it is better to wait until his fame is a little bigger, and at that time, these super brands will take the initiative to find the 'door'.
"What brand is that?" Yang Fan asked, "Is it Converse?"
In his understanding, for American clothing brands, he knows the two brands of Nike and Converse.
"It's not Converse either. Baker once again rejected Yang Fan's speculation, and he said the name of the clothing brand, "It's E&H!"
"What is this?" Yang Fan asked, he didn't know anything about the name, he hadn't heard of it at all, and he began to wonder if this brand would be a second-rate brand.
"How could I agree with you to cooperate with a second-rate brand!" Baker said, snorting a little unhappily, "Just because you haven't heard of this brand doesn't mean that this brand is not well-known." ”
"Alright, well, I'm unheard, and I'm wrong for you. Yang Fan smiled, looking at the face of the 'flower' and 'flower' green banknotes, he immediately apologized to Baker, "Michael, what kind of company is this, how much endorsement fee are you willing to pay?"
In fact, this is what he is most concerned about right now.