For some time now, Li Fanyu has felt that he is particularly passive in the field of electric vehicles, whether it is the previous clumsy driving assistant, or car sharing, or participating in the Dakar Rally. All of them are threatened by the sudden actions of competitors, and then respond and make up for them.

It made him feel a little depressed.

Zhengxin has developed from its establishment to the present, even in the market that has been completely occupied by foreign capital, it has always been able to make great progress with the technology in its hands.

Just when it comes to the field of electric vehicles, which I think all car companies are at about the same starting point and Zhengxin has huge development opportunities and environment, I feel threats and various problems from all directions all the time.

According to Li Fanyu's way of thinking, if something is not done well, then there must be a problem with tactics. But if several tactics are developed for emergencies, then it means that there is something wrong with your strategy.

On his way home from Dakar, he thought about it for a long time.

At this time, hearing An Ning and Feng Xin's reports, he finally knew what mistake he had made.

In the past, the development strategy of electric vehicles has always been based on companies such as TSL or Toyota. All the plans that have been formulated are also aimed at specific models or small markets.

Although they are invincible in such competition with the technology in their hands and the resource strength of Zhengxin Group, the competition between enterprises is endless, and they have fallen into this strange circle, so they can only continue to accept the various means thrown by competitors to themselves, and let themselves be exhausted.

Now seeing the guidance and thinking of the China Automobile Association on the industry policy on the information in his hand, he finally came to his senses.

Why should you be obsessed with one-sidedness?

Even the China Automobile Association needs to refer to the national policy of Germany with a mature automobile industry, which means that in the Chinese automobile market, the electric vehicle industry is still a blank slate.

Since this is the case, why don't you rely on Zhengxin's current position to directly stand at the height of the industry and directly make a layout of hegemony? !

Thinking of this, he hammered the table hard.

This startled everyone in the conference room. Feng Xin, who was beside him, thought that he had said something wrong, and hurriedly stepped forward to ask for an apology.

"Li Dong, I'm sorry, did I say something wrong?"

Li Fanyu came back to his senses, smiled suddenly, and comforted: "No, just now, I figured out something. It has nothing to do with you. ”

Feng Xin relieved his mind at this time, "Dong Li, what have you figured out?

"Nope. Li Fanyu shook his head gently, "About the entire electric vehicle industry!"

Seeing the doubts on everyone's faces, Li Fanyu stood up and pointed at the table with his index finger, "You will continue to do it every week, and after you are done, the BMW branch, the R&D center, the group operation department, the finance department, and the public relations department will go to my office and say." ”

After speaking, he ignored everyone and walked out of the conference room directly with an excited face.

An Ning looked at Li Fanyu's back helplessly, and waved his hand to everyone, "Did you hear what Li Dong said......?"

Feng Xin has been completely disconnected, "Mr. An, where did I just go......"

……

Li Fanyu's office is said to be an office, but in fact, its functions are no longer limited to conference rooms. The office is divided into four rooms, with an office area, a lounge, a reception room and a small meeting room.

Li Fanyu's office area and rest area occupy more than 100 square meters, and a conference room at the back of the office covers all office functions, with an area of more than 200 square meters.

At this time, the conference room has gathered senior leaders of Zhengxin Group, including An Ning, Liu Qing, Wang Meimei, etc., which are enough to influence the future business trend of Zhengxin Group.

Feng Xin, who is now in charge of half of the BMW branch, is a trembling newcomer surrounded by these bigwigs.

"Everyone has arrived, what instructions does Dong Li have. An Ning was still a little angry that Li Fanyu disrupted his work as soon as he came back.

Li Fanyu didn't seem to see it, got up from the sofa and stood in front of everyone, didn't talk nonsense, and went straight to the topic: "Everyone is here, let me talk about some strategic ideas about the future of our group's electric vehicle business." ”

When everyone heard this, they picked up their notebooks.

"Don't remember, it's not an order, it's a discussion. Li Fanyu smiled, crossed the ten fingers of his hands together, and said while pacing: "In the specific operation of the BMW branch, problems have been encountered one after another. ”

Hearing Li Fanyu say this directly, Feng Xin lowered his head, "Dong Li, this is because we don't do things well and don't work hard enough." ”

"No," Li Fanyu shook his finger: "This has nothing to do with you." Our business has reached this level, and hard work is definitely a reason for success, but it is not the main reason. Sometimes, choice and direction are more important than effort. In the wrong direction, the greater the effort, the further away it will be. That's what we're talking about. ”

"Then what do you mean?" Feng Xin was stunned for a moment and asked.

"Although the current pattern of the electric vehicle industry seems to be preliminary, there is no set of effective standards in the industry. Just now, when you were having a weekly meeting, I checked the administrative report of your BMW branch and found that even the higher-level competent units were at a loss when dealing with some specific matters. What does this mean? This shows that the order of this industry has not yet been formed. How ridiculous is it that in such a situation, our energy was limited to market share until then?"

Li Fanyu smiled self-deprecatingly.

But in fact the crowd did not find it ridiculous;

"Dong Li, you mean, we are standing at a lower angle?"

"It's not too low, it's too low!" Li Fanyu waved his hand, "With Zhengxin's current strength and position, as well as its influence on China's automobile industry, we can play bigger and do more!"

"But we've done a lot,"

An Ning knew Li Fan's stupid nature, and he knew that every time this guy had such an excited expression now, he had to invest and spend money with the greatest effort.

"We have won electric bus projects in more than 70 cities, formed a good reputation among users and BMW brand positioning with the I8 electric flagship model, and developed a car-sharing layout in 17 cities with the I3 model. ”

"No, no, no, it's not enough. Far from enough!"

Li Fanyu stood still and smiled at everyone, "What we need to do next is to guide the development of the entire electric vehicle industry and ...... for this industry Set a set of benchmarks and rules!"