Chapter 143: Words from the Heart
Ding Ning, since he was assigned to the computer by Bai Feng to sort out the essay manuscript, he is already going crazy at the moment, and before he finished reading the first letter, the unread inbox began to explode.
This night, he drank 10 cups of coffee, and just now he finally dozed off for 5 minutes, and all his dreams were the sound of ding-dong ding-dong emails.
The most tragic thing is that Bai Feng came to see him so serious, and directly smiled and disqualified him from the meeting, letting him continue to stay in front of the computer.
At the conference table, Bai Feng took the report that had just come out today, and announced it to everyone with a smile.
"Hehe, yesterday there were a few more contracts, congratulations to Zhang Feifei, yesterday the new 30,000 yuan contract, the ranking rose to tenth, according to our commission ratio, this month there are 4,000 yuan more extra money, everyone has seen it, our radio station, in fact, it is not that the listeners do not want to advertise, but we have been passively waiting for the wrong strategy, resulting in many people mistakenly thinking that we are high, or the cost is high. If we put down our body and go to the door to pull advertisements, there are still a lot of potential customers!"
Wang Changzhi nodded.
"Yes, in the past few days, I have also been to many large companies and small stores in the city to understand, according to the data I collected, in fact, many stores, companies, and enterprises will take out a part of their income every year to advertise, take some small stores of hundreds of thousands of dollars, they will also be on the network platform or some WeChat platforms in the urban area every year in order to publicize. Newspaper platforms, etc., put more than 5,000 to 10,000 yuan of advertising, although our radio station is less effective than TV advertising, but it is much better than these WeChat, newspapers and other publicity efforts!"
Qiao Jing nodded and whispered.
"What the director said is right, I have a friend who is doing commercial newspaper news promotion in our city, and they rely on door-to-door customers, and the advertising costs of each house range from hundreds to thousands according to the layout, and the annual income exceeds more than 5 million yuan every year!"
Bai Feng smiled and nodded, her trick of money first, in fact, there is nothing clever, everyone understands, but it is too difficult for many people, especially those who have a career.
You make achievements, there will not be a penny more, not even credit, once you make a problem, it is all yours, rest assured, no one will rob you if something happens, to put it bluntly, it is to do more and do less, so most people's ambition and fighting spirit are so worn out.
She also dared to play like this because she did not mix her career and had the support of Lei Lie from the General Administration.
Usually the anchor messes around every day, there are advertisements and no advertisements anyway, they are all anchor programs, and the big deal is to change the column in the station, naturally no one wants to work hard.
Now it's different, like Qiao Jing and Ding Ning's salaries have directly doubled from 4,500 to almost 100,000! Can they not work hard? Whoever tells them to take a break, they are in a hurry!
When all the discussion stopped, Wang Changzhi took the listening rate report and said with a smile.
"Hehe, now I'll read yesterday's listening rate. Yesterday's listening rate ranked first was "Children's Story" ......! The listening rate was 13.98! The first in the whole station! I have already asked, and it has also ranked first in the national radio column ranking of the General Administration! Moreover, not only that, according to the summary of the programs sent by the General Administration yesterday, our Qinxi Provincial Radio Station has squeezed into the top 10 of the national radio station listening rate with four programs! The overall listening rate has risen to the second place in the country, and it is only 0.22 short of the first place of the Dongyun Provincial Radio Station! Originally, I didn't expect it, but now it seems that the Golden Microphone Broadcasting Contest will be held in May this year, and we still have hope of winning the championship in Qinxi Province! If I can really win the championship, no, even if I can win the third place, my retirement will be considered honorable!"
After Wang Changzhi finished speaking, he was full of emotion in his heart, and he smiled at Bai Feng with mixed tastes, and thanked him from the bottom of his heart.
"Mr. Bai, to be honest, at the beginning, you could promise to help me, I only hope to help a little to increase the popularity of the show, and also through your reputation as the world's first chef. If it really doesn't work, I'll be cheeky again, even if I kneel down for you again, pull a little advertising investment, and give these anchors all the bonus benefits, and then I will take the initiative to resign and go home to retire. I can't think of ......."
The eyes of other anchors were wet, and some of them had been following Wang Changzhi for a long time, such as Ding Ning and Xu Wei, who were not leaders at all for Wang Changzhi, an amiable and cute little old man, but treated them as brothers, fathers, friends, and buddies.
Otherwise, who would want to stay without getting a salary when it was difficult in Taili? Now knowing that Wang Changzhi secretly made such a great effort and sacrifice for them behind their backs, some people suddenly couldn't help it, Xu Wei's eyes turned red, and he sighed.
"Mr. Bai, I thank you for our Wang Tai, you are not in the radio circle, you may not understand the data of listening rate.
I'll just say this, before you came, the best program on our station was "Good Morning, Xianyang City", and the average monthly listening rate was only 3.12%!
Do you know what this concept is? 3.12%! In the listening rate of so many radio stations in the country, it can only barely rank at the level of the middle and lower reaches!
For other programs, there are 13 programs with an average monthly listening rate of less than 1 percent, and more than eight programs with an average monthly listening rate of less than 0.5 percent! Many of our programs every year are directly asked by the General Administration to stop broadcasting because the listening rate is too low!
That's why our station can only reduce the cost of advertising investment again and again, and even start advertising for scammers who sell fake drugs, fake cigarettes and fake alcohol!"
Zhang Feifei snorted with red eyes, and opened her mouth shyly.
"Yes, Mr. Bai, when you didn't come, the life of our anchors was too hard. In the eyes of strangers, we may be high-ranking anchors, hosts, or even think we are stars.
But in the eyes of our relatives and friends, we couldn't even lift our heads! One time when I came home for the Chinese New Year, people from my hometown asked me about my job, and before I could open my mouth, one of my relatives laughed at me, saying that I was selling fake drugs on the radio, and told other relatives to come to me if they couldn't have children, had gynecological diseases, or had prostate problems.
Zhang Feifei was obviously moved, wiped her tears and continued.
"Do you know Mr. Bai, when I came to the radio station, I also came with dreams and hopes, but I couldn't accept it myself, and I went to work every day with a wry smile, advertising a bunch of health care products that I knew were deceptive, and I had to admit that these things were true, and they could cure all diseases.
After you came, my feelings were immediately different, I went back to my hometown last week to visit relatives, and my family chased me to ask me if Dabai Bleaching was beautiful, what the radio station does, why there are so many good stories, and ask me if I can meet celebrities now...... Many people began to envy me for having such a good job, and envy me for being able to tell jokes, jokes, and news that ordinary people care about every day......"