Chapter 22 Out of stock
"Hello, this is the editorial office of "Weekly Shangjing Boy". Sorry, please call the marketing department, yes, the number is ......"
"Hey, this is the editorial office of "Weekly Shangjing Boys", ......"
Since the morning, the phone in the editorial office has not been disconnected. No matter how many times they explain, there will still be dealers who don't know what is going on to call here.
I heard that this issue of "Weekly Shangjing Boys" was sold out after only one day on the shelves! Not only was it no longer available at the newsstand, but also from the dealers' stock. Magazines that normally sell for a week and have a large number of leftovers are sold out by a steady stream of customers in just one day!
This phenomenon has not been seen since the decline of the print medium. The editors are debating why this is happening in this issue.
Some people guess that it's because the plot of "The Adventure King" has entered a high climax, while others guess that it's because "Bad Luck Superman" attracts young male readers with its large number of kills and deaths. Of course, some people say that it is the duel between "Wanyou King" and the God Card that attracts readers.
The four groups also had discussions on a small scale.
"Sure enough, this issue was sold out because of "Bad Luck Superman". A chubby editor said to the editor of Zhou who was shopping on Tengu.com next to him.
"Didn't others say that "Wanyou King" is also possible?"
The editor hurriedly waved his hand and said, "How can a comic like "Wanyou King" be possible. The only time I won the first place, it was a fluke. You must know that the sales of our magazine have increased since the last issue, and this time it is simply sold out. And what do these two issues have in common, isn't it that "Bad Luck Superman" is being serialized!"
"That's right, you're so careful, I didn't even notice!"
Zou Gu quietly put his hand on the keyboard, not actually typing a word, and kept eavesdropping on other people's conversations.
All four groups were more likely to have "Bad Luck Superman" driving the magazine's sales, and he thought so.
In this issue of the comics, "Bad Luck Superman" is the most interesting. After all, the content of this issue was drawn by Wang Daoyi under his personal guidance. He said that young people nowadays just like to kill and die, what kind of comics, you can sell well with a little meat. You see, isn't this out of stock?
Thanks to the presence of Zou Gu, "Weekly Shangjing Boy" can sell so well! However, he must keep a low profile, especially in front of the leaders, and he can't let them think that he Zou Gu has robbed him of the credit.
Just when Zou Gu was immersed in his dream of being appreciated by the leader and then promoted and raised. A group of editors is also discussing.
"It shouldn't be the reason for "Adventure King", the last time "Adventure King" entered the battle showdown chapter, although the sales increased, it was not so terrifying at all. The editor-in-chief of a group, the editor-in-charge of the Adventure King, analyzed.
"Well, this can be ruled out, and neither can "Bad Luck Superman", although it adds a lot of welfare pictures, but the plot is weaker than the first episode, and there is no fascinating explosion. ”
The plot of this issue of "Wanyou King" is indeed very interesting, and the game of dueling monster cards has also begun to be portrayed in depth. And the design of Pikachu's mascot is also very pleasing. ”
"Quite possibly. To be honest, the setting of the three gods card in the last issue also piqued the interest of the students, and if I was twenty years younger, I would have been attracted to this manga. !”
"But no matter how you say it, it is impossible for "Wanyou King" to have such a big impact on sales in two issues. Even if it had a good plot in the last issue, it's a bit unbelievable that it became like this all of a sudden. Is there something else that we're ignoring?"
“…… Editor-in-chief, look at this!" said an art editor in Group 4, pointing to his computer.
"Xiao Wu, what are you doing with a video website during work hours?" the editor-in-chief, Zhao Kun, looked at the Douku page on the computer speechlessly.
"No, no, editor-in-chief, look at this Douku advertisement!"
The pitch-black picture, a light slowly illuminates the metallic kanji, and the baritone narration also sounds: "The most acclaimed card game of the year." ”
Then there is the picture of Wan You and Seahorse holding cards and wearing duel plates. It is adapted from the popular comic "Wanyou King" of "Weekly Shangjing Boy". ”
Cards emerge from the dark background, shooting at the camera like meteors, flying from small to large. "Over 200 new cards"
Thunder was rolling and dark clouds were gathering. "The Three Illusion Gods who reign at the apex of all beings. ”
The blue giant swung his fist, the red dragon opened its second mouth on top of its head, and the golden firebird ignited the golden flames on its body. "The giant god of Oberiske, the sky dragon of Osiris, the sun god Ra!"
The flame ignites at the bottom of the screen, "Duel Monster Game Card, 10.25 Hot Release!"
Once the ad is finished, the video content starts playing. Before a young girl waved her magic wand and sang a shameful OP, Xiao Wu, an art editor in a group, quickly turned off the video.
"Well, it seems like that's why. ”
"The producer is Bandai!"
"Bandai, is it the Bandai of 4WD, LEGO bricks, and electronic pet chickens?"
"Well, that's it. ”
"It's no wonder that the 25th is the same day as our magazine's release date. With such advertising bombardment, it's no wonder that sales don't explode. Does the editor-in-chief know about this?"
Editor-in-chief Zhao Wei thought about it and shook his head decisively; "I guess I don't know." ”
At this time, on the desk in the editor-in-chief's office, the results of the survey sent by the statistics company were placed. Millions of commissions a year are not spent in vain. Bao Congyun quickly understood the cause and effect of this abnormal sales incident.
is right with a group of analysts, the reason for this sales change is because of "Wanyou King". On the one hand, there is the promotion of game advertising, and on the other hand, the sample of research companies shows that the percentage of female readers who buy the magazine in this issue has increased from 0.58% to 13%.
"Why is that?" Bao Congyun asked the deputy editor-in-chief standing in front of him. They are male-oriented magazines, and it stands to reason that there should be very few female readers.
According to the feedback, most of them came to buy the magazine because of the character of Pikachu in "Wanyou King". The deputy editor-in-chief replied.
"Pikachu?" Bao Congyun thought for a moment, and finally recalled the bean-eyed electric mouse at the end of the page. "Is it just because of a mascot that much change?"
"I don't know. The results of the investigation are as follows. ”
"Oh......" Bao Congyun touched his chin and fell into deep thought. Since the end of "The Young Grandmaster", the sales of "Weekly Shangjing Boy" have been declining year after year. From the peak of 5 million, it has slipped to the current 2 million, although it is still the first in the industry, but everyone believes that the peak of the print media has passed.
Not only the magazines under Huarong Society, but also publishing houses, newspapers, and more or less are in decline, and people in the industry are afraid that paper media will be swept into the garbage heap of history by more advanced network multimedia like tapes and VCDs.
Bao Congyun has been looking for ways to increase sales, and he has also wanted to gray his hair for this, but it is useless.
Unexpectedly, under his unintentionality, sales increased in reverse. And it's not a small number. Today alone, they've printed at least half a million copies, and that's not necessarily the final number for the week.
But that's not what the package wants to see.
Something unexpected happened, and it was not a good thing for him, the person in charge of the company. And the reason for the increase in sales is "Wanyou King". His editor is a thorn, and the comic has been decided to be cut in half, and suddenly something like this happens, what is he going to do with the comic?
Should it continue to be serialized? But there is no precedent for such a thing in the "Weekly Shangjing Boys" at all. Bao Congyun also did not want to set such a precedent. Decades of experience in managing companies tell him that any decision must be made on the premise of soundness.
His gaze slid over the photographs hanging on the wall of his office, which were recorded by the editors-in-chief of the weekly Shangjing Boys. His gaze stayed on the last vacant piece, which was the future destination of Bao Congyun.
Unknowingly, "Weekly Shangjing Boy" has been published for more than 100 years, and there are dozens of editors-in-chief who have experienced it. In the last few years on the job, Bao Congyun didn't want anything to go wrong.
He thought...... He already understands what to do.