Chapter 806: Full of Sincerity

Benjamin really regretted it, he shouldn't have listened to the words of the two people who "promised not to mess around and not to damage the company's image" to bring them over, especially when he already knew that the two were fans of Leila. Why did he forget? Fans are irrational when they meet their idols, didn't they chase Madonna like crazy at the beginning?

But he couldn't show any displeasure yet, not wanting to lose more face in front of Layla was a reason, and the identities of the two young people were also a reason. Because one of them is his daughter, and the other is the son of the majority shareholder of his partner company.

"Director Moran. Benjamin, who repeatedly glanced at him, but was completely ignored, simply broke the can in despair and stopped paying attention to the two people. "This time our company came with considerable sincerity. Please take a look at this. As he spoke, he pulled out a contract from his briefcase.

Leila flipped through the two pages at random, and sure enough, she saw their full "sincerity" on a few numbers.

"You can just talk to my agent about this. Since it was introduced by my mother, Janet, I don't say those kind words. What kind of commercial do you want to make?"

Benjamin had heard from a friend about it a long time ago, saying that although the Moran family's daughter was very good at planning and every piece was made into a textbook classic case, she would not take on similar work unless she was introduced by her family. This is easy to understand, how to say that he is also a top director in Hollywood, and he runs several companies, so there is no shortage of money to send to the door.

He had always been curious about her, and had studied her previous planning cases, and the result was that she was indeed a genius. Genius-like conception, and genius-like execution.

This time, I heard that I could cooperate with her, and he had to defeat a bunch of people who wanted to take on the task to get here. This is also the reason why he brought his daughter and the shareholder's son, who made him want to get the support of his wife and shareholder friends, and he had to accept the request to bring two oil bottles here?

It can already be seen clearly what the ending will be, that is, the oil bottle is basically not to be counted on, and it is up to him to complete this task. Of course, it would be nice to learn a little bit from her.

"Director Moran, this time I came over, and the company gave me a lot of rights. You can use your talents as much as you want, you can use the budget within 100 million pounds, and the company has only one request, which is to hope that you can make this ad a classic!"

Leila was speechless, I had heard Janet say that the company would spend more than 100 million pounds a year as publicity expenses, and she was still a little unconvinced, and now she was willing to spend 100 million on a budget just for an advertisement, wouldn't it be too exaggerated? And it seems that she doesn't care how she shoots, as long as it makes it a classic.

In fact, GHD thinks more, and making such a seemingly ridiculous decision is not a momentary dizziness.

Who is Leila? Her influence alone is worth £100 million, not to mention that she has created an ad for the product. And her own wealth, as well as the relationship between the upper echelons of the company and her mother Janet, doomed her not to misuse her funds for frivolous things.

It seems that the budget of 100 million pounds is a lot, and it is still a question whether it can be used up. Commercials aren't movies, they're only a few minutes in total, so it's not surprising that the company has made its budget high. As long as the publicity is in place, even if a 100 million pound commercial is actually made, they can use Leila's influence and this new classic ad to show the value of the brand.

Hollywood's top director Leila Moran's first commercial, isn't such a gimmick worth 100 million?

Leila is not a professional in business, and she can't think of so much now. She has a good feeling about the generosity of GHD, and what she is most afraid of doing is being pointed at by laymen and making trouble without pretending to understand. Since the other party is willing to give her so much power and budget, she is really sorry for their "sincerity" if she doesn't shoot a classic advertisement.

"If only all my partners could have the same pleasure as you. Happy to work with. She smiled and held out her hand.

Benjamin was ecstatic, knowing that this time the matter had been settled. Predictably, it won't be long before they have a classic ad to be delivered globally. Let's see what kind of miracle Leila Moran can create this time!

So Leila, who originally thought that Oscar had nothing to do before and could study the script carefully, accidentally had two more jobs.

One is to help charities create print ads on the theme of anti-domestic violence, and the other is to create advertisements for Hermès, the GHD brand of hair appliances, to be launched in the global market.

Although both of these are related to advertising, their meanings are very different. Laila doesn't think that advertising for hair products is tacky and full of copper because charity work is greater. Nor will GHD make her a small profit because she has a psychology to deal with charity.

She is a perfectionist who has to do it well, and since she has taken both jobs, she has to do both jobs well.

The charity gave her a lot of real-life examples, and she went to a mutual aid club on Saturday night. I also arranged to have a secret conversation with several victims of domestic violence. These conversations will not be written anywhere, and she has promised that the names of these people will not be allowed to appear to the outside world.

On the other hand, she also received product information from GHD. The appearance, design concept, and function of the product are introduced in great detail.

When you think of hair curlers, you probably think of what it looks like when you wake up in the morning and look in front of the mirror.

Leila had done a lot of commercials in her previous life, so she knew what to do to make it most acceptable to the audience. If it is simply about the role of the product, it will only make the audience bored and too lazy to watch it. After all, not everyone sitting in front of a TV will be able to use something like a hairdresser.

Therefore, she thinks that it is the best way to use advertisements to shoot a story that everyone likes to watch, so that users who are not even products can be in the mood to watch it, which is the meaning of an advertisement. Maybe this audience can't use it himself, but he will always have family, relatives and friends, so can he guarantee that he won't be tempted to buy and give away after watching it?

She never takes any potential customers lightly. In the previous life, people were poor and did not have enough money. Now it's different, when she meets a company with deep pockets, what is she polite?