It's nearly half a day's journey again, and this time there are more people, and it takes a little longer.

In the afternoon, Xu Chen returned to Yuzhang City, did not go home, and docked directly at the dock near Tengwang Pavilion. Xu Chen brought the villagers of Changshan Island to the seats that had been planned for a long time.

On the sand on the shore of the Ganshui River not far from the Tengwang Pavilion, the carpenter leader of Xu Chen's family, Lao Liu Tou, was waiting on the sand with a group of workers at the moment.

Recently, Xu Chen's furniture business has been growing slowly and steadily, of course, this only refers to sales, as for that sales...... As long as you go to the door of the old Liu Tou's house and look at the long queue there, you can understand it.

The promotion of new furniture needs a process, although Xu Chen has asked the teacher to invite more people to Taoyuan party intentionally or unintentionally, there are many people out of curiosity or really experience the comfort of this new furniture, so they have asked Xu Fan about the origin of this furniture, and then order from Lao Liu Tou after getting the news from Xu Fan. But the effect is very not obvious, and the sales have not been able to go up!

Although with this kind of slow, subtle propaganda Xu Chen's new furniture gradually entered the upper class. However, the power of traditional concepts is powerful, and this kneeling way of sitting can better show the temperament and style of a literati, and it can be inherited for thousands of years and endure for a long time, and it is really difficult to change it for a while!

Therefore, the officials and families of the upper class of society only regarded this kind of furniture as a new type of toy, and only customized two sets out of curiosity, and the sales were really limited! On the contrary, those middle- and lower-class citizens and wealthy families did not care about so much false courtesy, and they were all pragmatists, and naturally admired this comfortable furniture, and then there were snowflake-like orders flying towards Lao Liu Tou.

It's just that Xu Chen has long explained that Lao Liu Tou wants to take the high-end route, and he lacks interest in these low-end customers, and most of their orders are ignored. When the needs of these people are not met by Lao Liutou, the invisible hand of the market will naturally take the initiative to adjust.

The other carpenters in Yuzhang City saw that this new style of furniture was in such a short supply, and that this kind of thing really had no technical content, so experienced carpenters could make it after looking at it. As a result, all the carpenter's shops in the city were in operation for a while, and the market was full of new furniture for a while.

Seeing that other people were stealing their own ideas to make a fortune, Lao Liu Tou couldn't sit still and came here to ask Xu Chen for instructions.

Xu Chen only told him not to be in a hurry, continued to complete the high-end orders in hand, and persistently went on. Xu Chen told him, don't look at the new furniture on the market now, but this kind of thing is a consumable, although Yuzhang City is large, but sooner or later the demand will be saturated. Coupled with the influx of so many carpenters, the day when the market is saturated will only come sooner!

If you give up the high-end market now to compete with them for these low-end sources of goods, it can only be worth the loss, and do a good job in your hands, even if you make a little less now, but in the future, when your own brand starts in the high-end market, you will only earn more.

Xu Chen is very confident in this point, from later generations he has naturally seen Italian leather bags, only a few pieces of plywood and fur to sell the price of diamonds, and it was possible to rely on the name of "red aristocrat" to become China's first international luxury car "Red Flag", but because of the wrong decision, it was finally reduced to a "village chief's special car".

Xu Chen, who has advanced knowledge, will naturally not be wrong in his prediction. Driven by Xu Fan and a group of celebrities beside him, coupled with the actions of these "pirates", the market has prospered in a certain way, which objectively played a role in advertising new furniture, and new furniture has been vigorously welcomed in a short period of time. Even those die-hard families will buy some new furniture under the impetus of fashion, otherwise if people come to your house and find that you don't even have a set of trendy furniture, it will be ...... Shame on you!

The face of a dignified family could not be lost in such a small detail, so the heads of the family ordered their subordinates to go to the market to buy new furniture. Naturally, the things that these big families want are not satisfied by the stalls in the market.

And when people go home with those furniture that they think are exquisite, some of the guests who have not left said lightly: "What our family bought is specially made by the Liu family shop in Dongcheng! It took many days of queuing and spending a lot of money to snatch it from Lord Wu!"

The look on the guest's face was naturally elegant, but the smug expression on his face made the host feel as if he was ashamed! The host smashed the furniture that the subordinates bought back on the spot, taught a lesson to the subordinates, and after asking the guests about the seat of the old Liu Tou's house and the unique marks on the furniture of the Liu family, he sent people to the old Liu Tou to buy furniture, and gave a death order to the subordinates who came out, if the furniture could not be bought, the people would not have to come back!

The face of the head of the family is naturally quite valuable, and a few days after Lao Liu Tou came back from Xu Chen, a large number of people from the big family surrounded Lao Liu Tou's home, all of whom came to buy furniture. And when Lao Liu Tou told them that his family's orders had been scheduled for the New Year, these people expressed their willingness to buy at a high price, and finally in the coaxing of everyone, the price of a set of furniture has risen to more than ten times the original price, you must know that even the original price set by Xu Chen is far higher than the cost price several times.

Seeing this hot scene, Lao Liu Tou's admiration for Xu Chen has risen to the level of the gods in the temple. After all, they have seen the skills of immortals, and Xu Chen's skills he has indeed seen with his own eyes. Lao Liu Tou only attributed the appearance of this scene to Xu Chen's credit, isn't this ability to predict the future better than a fairy!

So, since then, the furniture of Lao Liu Tou's house has become the first choice of all dignitaries, and all people are proud to have a set of furniture from Lao Liu Tou's house!

This practice will naturally attract the dissatisfaction of those customers who have already delivered orders in advance, but these latecomers are also members of large families, and they really can't afford to offend each other, and there is no need to offend. As a result, Lao Liutou's auction method was successfully implemented.

Gradually, all the customers felt that this kind of auction method could better reflect the strength and prestige of their family, so Lao Liu Tou received fewer and fewer orders, on the contrary, every furniture auction would attract the participation of a large number of families. After all, the kind of vanity when they snatch the fruits from others after a lot of fighting in front of everyone is what all the families desire! Or in that sentence, the face of the families is priceless! They don't care what they are fighting for, but what they care about is the kind of pride and satisfaction after they fight.

And those carpenter shops that are obviously better than Lao Liu Tou's craftsmanship will make exquisite furniture to the door of the people, trying to get their approval, but they are greeted by the disgusted eyes of the porter, which is compared with the scene of the grand welcome of the door when the furniture of Lao Liu Tou's house arrives.

The carpenter shop in the city saw this situation but there was nothing to do, Xu Chen had already taken the first step, and the people behind wanted to keep up, unless Xu Chen was removed, they could only wait for Xu Chen to make a mistake, but this possibility was almost zero!

The business is done like this, it is no longer a simple physical life, and what the families actually value is only the unique mark that Lao Liu Tou put on the furniture that is difficult for others to imitate, and the vanity and satisfaction that this mark brings to them, and the effect of the brand can be seen!

Old Liu Tou rarely makes furniture by himself now, unless it is Xu Chen's order, otherwise only the most upscale group of people in Yuzhang City are worthy of letting him take action. After handing over the work in hand to a few apprentices, Lao Liu Tou was idle, and when Xu Chen really didn't use the warship recently, Lao Liu Tou, who had been busy for most of his life, suddenly became idle.

Every day, I also learn from those old men to go to the teahouse to order a pot of tea, and listen to the nonsense of the tea doctors, and it is a day. Suddenly, the old Liu Tou, who felt that his realm had been greatly improved, felt that it was too much to be called by the old Liu Tou and the old Liu Tou!

And the recent contact is the housekeeper of the big family and the like, looking at the appearance of people who are knowledgeable, and then looking at their old peasant-like dress, the old Liu Tou suddenly felt that it was really insulting his current identity, so he deliberately spent money to buy a complete set of clothes in the ready-to-wear shop, for today's furniture business, the old Liu Tou, who has a twenty percent share, wants to buy a few clothes is very simple.

As a result, there was another Mr. Liu Jin in Chongrenfang in Yuzhang Dongcheng, and in the mouths of the neighbors of Chongrenfang, Mr. Liu was the most beautiful person in recent days!

It's just that now the new Master Liu is blowing a cold wind by the river with a group of subordinates, as if he is waiting for someone, although the river breeze is not comfortable at all, but at this moment, Liu Jin Liu Lord Liu has no impatience on his face, still looking into the distance reverently, waiting eagerly.

Among the group of subordinates brought by Liu Jin, some of the old people knew who the boss was waiting for, so they naturally looked plain, while some of the new recruits were full of doubts.

Soon, under the puzzled gaze of the guys, several relatively large boats came on the Ganshui River, and the boats were full of people.

After the boat docked, when a person walked down first, the guy saw that it was a young man, and when his boss saw it, he immediately greeted him, and he really didn't look like a big man with a successful career. The guys didn't expect that the person who the boss had been waiting for for most of the day turned out to be just a teenager, which made them very surprised, but looking at the natural looks of the seniors next to them, the newcomers could also feel something unusual in it.

Whether it is the old Liu Tou in the past or the current Liu Jin and Master Liu, in fact, there has always been only one identity from beginning to end, and that is Xu Chen's house slave! And Liu Jin, who has seen Xu Chen's ability with his own eyes, will not think about changing anything, not to mention Xu Chen's strength and future, that is, his unsuccessful little son has become more and more promising under Xu Chen's training, and this alone has made Liu Jin determined to follow Xu Chen.

What's more, the so-called Master Liu Jin is just a spokesperson for Xu Chen at the front desk, the actual boss has always been Xu Chen, Liu Jin understands this very clearly!