Chapter 1052: The movie is still in theaters as usual!
The special nature of the film market determines that this place where stars gather will always be a place of right and wrong.
Especially in the winter and summer holidays and the Chinese New Year, all kinds of blockbusters gather at the moment of high-density offline, which makes the competition in this market more fierce and explicit.
Someone once joked that every winter and summer vacation and Chinese New Year, directors can't wait for only their own films left in the film market. Guo Degang once joked in the Eight Great Panli, "Those who talk about cross talk are looking forward to dying", which is sometimes not a joke in such a vanity fair.
Although Zhengxin is an automobile manufacturing enterprise, with the gradual increase of capital, the business scope is constantly expanding. Especially in the past two years, it has frequently developed into the field of film and television, and I don't know how many people have paid attention to it.
But with Ma Rao's fame and achievements in the field of action movies, as well as the box office and coercion of "Extraordinary Human Traffickers" and "Hurricane Rescue", some people have no target even if they want to provoke thorns.
But this time it's different.
With the continuous rise of national living standards, the spiritual level of your consumption demand continues to grow. The winter vacation has become the peak period for student consumption. Such an opportunity to make money, of course, the major film producers will not let it go easily.
Reflected in the market, there are three or four big-budget animation movies coming off the production line.
In the face of Zhengxin and Baiwei Mutual Entertainment's joint efforts to promote the huge "Super Marines", it naturally caused a considerable reaction from peers.
Among them, the anime film masterpiece "Punk Man", which is the most anticipated by domestic fans, "Rock Cat" produced by a famous domestic production team, and "Super Police Detective 2", the sequel to "Super Police 2", which was released last year and received unanimous praise from fans, were directly affected by this publicity offensive.
At first, the online reviews had put them at ease. thinks that under the audience's word-of-mouth, this will definitely be a film that hits the street in one step.
But when the trailer for "Super Marines" was released, these people were a little panicked.
Although the reviews of "Super Marines" on the Internet are still not very good, the layman looks at the lively insider's doorway.
Judging from the quality of the trailer, insiders can see at a glance that the so-called big production of "Super Team" is really not blown!
Zhengxin and Baiwei Mutual Entertainment didn't have more money this time, but really came to the box office and popularity!
Moreover, according to the current advertising investment, the promotion investment of "Super Marines" has exceeded five million. From the perspective of capital, the premise of such an operation is that the quality of the film must at least be passable.
The directors and producers, who felt threatened, turned on the black mode of their peers.
have used eye-catching remarks and an attitude with Martian to fire at "Super Marines".
After many inquiries, after learning some news about the production team of "Superpowered Marines", they still found a large number of black spots.
"I don't want to say anything more about the movie "Super Team". I don't know exactly how much Zhengxin invested, but it is certain that it is definitely not as much as the claimed $100 million. According to the production cycle, in a month's time, even if he Li Fanyu smokes with RMB cigarettes, it is impossible to spend so much money.
You tell me that the trailer is good, and let me tell you, it's possible that most of the investment was spent on the trailer. For films like "Super Team" that consume fans, are there fewer cases of trailer fraud?
The entry threshold for the film market is too low now, and all ghosts, snakes and gods want to get a piece of the pie. Zhengxin can gather a Hollywood team to produce Chinese comics, but it is difficult to admire the false and excessive publicity. In contrast, we in "Punkman" use a responsible attitude to make movies, and use a sincere attitude to win audiences, and I think this is the attitude of making movies. ”
In an interview with Time Movie Network's film and television one-plus-one program, Peng Huaiyu, the creator of "Punk Man" and a famous domestic filmmaker, said.
"Ma Rao and I have known each other for a long time, and we often communicated together when he was a buddy in Huayi. He has a few brushes that I know best. Among the five generations of directors, if you want to make a feature film and make an action movie, it can basically be said that no one is out of the way.
But when it comes to 3D animation, a new film medium, he can't. Although it is suspected of ruining his job by saying this, I still have to say in good conscience that friends who want to go into the cinema to watch "Super Team", you should hurry up and buy a ticket for "Super Detective 2" to be safe.
Why? Because the person who led the production of this film was not even Ma Rao, who was unfamiliar with this type of film. It's a little girl who has just come of age and has no experience in film directing! Such a team is obviously running for money. ”
In contrast, Gao Peng, the producer of "Super Detective", who received a frenzy of domestic animation movie ratings last year, was more crisp and sharp, and said directly in an interview with Feiba Movie Network.
However, this is not the sharpest. The most angry is Zhang Xiaoyu, the creator of "Rock Cat".
"Don't think that a Hollywood team can make a good movie! If a movie that relies on hype and over-publicity can become popular, it proves that our audience's IQ is still not enough to enjoy high-quality production! Of course, judging from my understanding of the film market in the past two years, there are basically not many such audiences. And I'm not afraid of offending people here, if an assembly-line movie like "Super Team" that relies on advertising and hype can become popular, cats and dogs can come to make movies in the future. ”
Zhang Xiaoyu, who has always been known for his courage to speak, sprayed directly in the latest Weibo.
It was in the midst of such fans' disfavor and peer contempt that "Super Marines" completed all the dubbing work and secondary editing.
Baiwei Mutual Entertainment has its own cinema chain, but the current film and television industry is not a single person who can win a high box office.
In Cheng Wenze's original plan, Baiwei Mutual Entertainment's self-operated theater chain was responsible for the premiere in first-tier cities. Then cooperate with the cinema alliance to delegate the copyright of "Super Marines", and bring a larger broadcast range and audience base to the film with the huge influence of the cinema alliance in second- and third-tier cities.
But under such word-of-mouth and reviews, there are naturally few theaters interested in this movie.
In the words of some theater owners: "It's too risky to rot into such a movie before it has been released, how dare we schedule a film for you?"
……
"How could they say that!"
In the Zhengxin R&D Center, a studio temporarily poured out for the film production team, looking at the ups and downs on the Internet, the creative team members of "Super Team" were quite angry.
Ma Rao's face was solemn, "These people are really getting more and more excessive now." The tiger is not in the mountain, the monkey is the king. It seems that Lao Tzu has been away from China for a long time, and these people think they can do it again!"
For himself, and the movie in which he has invested the most emotions so far, is so slighted and slandered, Joe Ai instantly turns into a dark Lori, and she looks like she wants to go to those who say bad things about her.
"Isn't it right to worship a person younger than them to accomplish what they can move to, or even to finish their year's work in a month? Why is this a reason for them to insult me and us?"
Looking at the angry appearance of the two, Li Fanyu didn't care.
He smiled and patted Ma Rao's shoulder and touched Qiao Ai's head, "Remember." When there is no conflict of interest, people worship when they are faced with people who are more powerful than themselves. And when there is a conflict of interest, it turns into jealousy. ”
Seeing that the creative team was unconvinced, Li Fanyu spread his hands, picked up the phone and called Cheng Wenze.
"Lao Cheng, now that the I8 project and the Benben APP are finished, we can't wait any longer. You arrange for "Super Team" to be released according to the set date!"
Hanging up the phone, Li Fanyu thought about it. picked up his mobile phone again, opened his Weibo, and posted a news casually.
"Just now, Director Ma Rao asked me to make a promise to everyone for him, if "Super Team" is not good-looking, he will eat the computer live broadcast!"
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