Chapter 41 Marketing Strategies

She has said a lot about Bai Yaqing, mainly with the following points:

The first is advertising, there is not enough money to invite celebrities, so they print leaflets and distribute them in major schools, and now netizens are mainly students, as long as they get through this relationship, it will be half the success.

Second, it is the Internet café, find the Internet café to cooperate, and require the Internet café to install our YY instant chat program on the computer of the Internet café.

Third, if major enterprises use our YY internally, they can also be further promoted.

After Bai Yaqing finished speaking, she looked at Tang Feng, "I don't know if my opinion is feasible?"

If it is a normal situation, according to Bai Yaqing's practice, it is a pretty good plan, even if the start-up capital of 2 million yuan is not enough, it is the best solution, and Zhao Deqiang also agrees with this plan.

"Sister Yaqing, your plan is really good, but we only have 2 million, I don't want to waste it in this aspect, and it is time-consuming and labor-intensive, and when we finish it, maybe other companies have already gone ahead of us. ”

When Tang Feng finished speaking, he found that the two of them were staring at him, especially Bai Yaqing, he scratched his head a little embarrassed, "What are you all looking at me doing?

Seeing that both of them had the urge to beat him, he continued: "Sister Yaqing, what you said is under normal circumstances, now we are abnormal, we are grabbing time, what is hype, since it is hype, we have to take an unusual path, and we have to be different from others." ”

"So tell me, how can we do it differently, and how can we save money and time by hype?"

Bai Yaqing asked a little unconvinced.

Tang Feng looked at Bai Yaqing's pouting lips and smiled, "Hype, what is hype?"

Bai Yaqing and Zhao Deqiang were really a little confused by Tang Feng's question, and they didn't know what he wanted to do?

Tang Feng looked at the expressions of the two people and nodded with satisfaction, "Hype is an unconventional new mode of communication, just like you put out the radio and post big-character posters on the busy street, it is normal, he should be a neutral word, we can't discriminate against him, we can't look at him with colored glasses." He is a constantly reinvented business technique, the basic purpose is popularity, that is, the attention of the public, and the ultimate goal is fame and money, as long as we apply it properly, it is the sharpest weapon in the world. ”

"Tang Feng, didn't you say it all the way and didn't say it? We also know that hype is a kind of business technique that is constantly renovated, the basic purpose is popularity, that is, the attention of the public, and the ultimate goal is fame and money, the key is how to renovate and how to speculate?"

Zhao Deqiang heard Tang Feng say a lot, and he couldn't help it, so he said.

"Am I not afraid that you will not understand?"

Even Bai Yaqing felt like she was vomiting blood after hearing this, "Come on, what are you talking about?"

Tang Feng looked at the angry expressions of the two people, and also felt that he had pretended to be too big just now, and then said, "The only thing that hype is to make profits, nothing more than identity, status, money or items, the benefits I am talking about here are not given to us, but to the majority of consumers." ”

Bai Yaqing and Zhao Deqiang were really confused by Tang Feng's words, they didn't want to benefit, but gave it to others, and it was the first time they had heard of this kind of hype.

Others don't know how powerful this aspect is, but Tang Feng knows, thinking about Taobao in his previous life, the most commonly used means is this, what kind of lottery, buying items and sending shopping coupons, collecting blessings, are the most successful hype methods in business, even the big talk Journey to the West 2, the game is engaged in online Mercedes-Benz activities, I don't know how many players have been attracted.

"Tang Feng, you should say it quickly!"

Although Bai Yaqing didn't know what Tang Feng wanted to say, she knew that this must be a new type of promotion, she felt very curious, and now she wanted to know the result.

"Actually, the method is very simple, we can do a lottery first. ”

"Sweepstakes?"

"Yes, it's a lottery, don't be afraid to spend money, we can buy some mobile phones as lottery prizes, the price doesn't have to be too high, about 1000 yuan, once a day, as long as you register our YY have a chance to draw. ”

When Tang Feng said this, Bai Yaqing and Zhao Deqiang both nodded, it was really good, Zhao Deqiang was wondering if this business model could be used in his hotel.

"These alone are not enough, 1,000 yuan must be too little, not attractive enough, we can conduct a lottery with a higher value every 10 days, such as a mobile phone or computer worth 5,000 yuan, so that we can attract more netizens to register our YY." ”

1,000 a day, 10,000 in 10 days, plus 5,000 is 15,000, 100 days will cost 1.5 million, this is too much money, right? Zhao Deqiang has been calculating this question, I really don't know how long 2 million can be supported?

"If you think it's a big deal, you're wrong, we have to do it but we have to do it bigger, what are mobile phones and computers? ”

When Tang Feng said about the car, Bai Yaqing was frightened, this is too big, right? She is also calculating how long the 2 million can be spent.

"Why? I said that sending a car is not immediately sent, but when YY's registered users reach 10 million, in order to give back to the majority of netizens, we send a car, definitely not be able to send BMW Mercedes-Benz, just 100,000 yuan on it, this gift is not only done once, but also once a year, can be set as our anniversary. ”

After hearing Tang Feng say this, the two of them finally breathed a sigh of relief, especially Bai Yaqing, "Tang Feng, how does your head grow, do you want to scare us to death?" Although I don't know how effective your plan is, I think it's still feasible." ”

"Tang Feng, if we continue like this, this money ......"

Zhao Deqiang was embarrassed to speak, he had seen a generous spend, he had never seen such a generous spending, not only did he not make money by setting up a company, but he also gave money, it was indeed the first time he heard of it.

"Don't be afraid to spend money, to see if our money is worth it, now QQ has 200 million users, market value of 500 million US dollars, if you calculate according to this method, when our users reach 1000 million, the market value is 25 million US dollars, and the car sent out is what?"

25 million US dollars? Zhao Deqiang was almost frightened by this number, that is, all the property of their Zhao family, after removing all the loans, does not necessarily have this amount, it is US dollars, not Huaxia coins.

"Tang Feng, if the plan you said is implemented, how long do you think it will take for us to reach 10 million users?"

Bai Yaqing was not frightened by the figure of $25 million, but was thinking about the implementation and feasibility of this plan.