Some time ago, SCPM only signed a temporary contract with Zhengxin and obtained the sales authorization of three models: A4, A6, and TT. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

At that time, in terms of CPM, although Zhengxin had performed well in the Chinese market in the past six months, at least at that time, it did not give such expectations as it does now.

The market environment and cultural environment in the international market are different, and not every model can sweep the world.

Not to mention the mini that was not on the market at that time, even whether the three models sold by Zhengxin could achieve results in the US market, CPM was uncertain.

So at that time, CPM was only approaching Zhengxin with the idea of not letting the competition get the Audi brand, and by the way, enriching its own product categories.

This mentality, to put it bluntly, means that it doesn't matter if you or not, you will occupy the pit first.

But now that the mini is popular in the United States, the situation has become a little more delicate.

Although the Chinese market is a miracle that happens from time to time, don't forget that the United States is also a big consumer of automobiles. That is, in recent years, it has been overtaken by China, which has been beating chicken blood in the economic field and singing all the way, and has lost its first position.

In a market where the average household in the U.S. has two cars, releasing a successful model can undoubtedly bring huge and long-term benefits to the sales company. With this in mind, before Mars came to China, he was instructed by the company's top management to finalize the formal partnership with Zhengxin and act as an agent for the Audi brand.

Where necessary, appropriate policy compromises can be made. According to the previous temporary authorization contract, CPM is responsible for the legal aspects of transportation, customs clearance and import, while Zhengxin takes care of the domestic export part by itself. When I got to the mini, because of the pressure caused by the last mistake, Mars directly showed his hole cards,

CPM will reduce the sales share previously agreed in the provisional contract by three percentage points and will be responsible for all import and export links.

In this way, there is basically nothing to believe except for delivery and collection of money.

Mars waved his arms and almost told Li Fanyu that he only needed to finalize the authorization of the overseas sales rights of the Audi brand, and entrust the overseas sales rights to CPM, and then he could collect the money at home.

These conditions are not high for a car company like Zhengxin that has just become famous in China.

This gesture is not low for CPM Group, which has a market value of more than 500 million US dollars.

But Li Fanyu was not satisfied, he knew that this was far from CPM, or even Mars's bottom line.

You must know that in recent years, the Chinese government has encouraged exports, but there are subsidies for export enterprises.

CPM has taken over the export link, and I believe that it is easy to save trouble here, but Nima's subsidy fee is gone! Spicy egg! The sales profit has dropped from fifteen points to twelve points, which sounds good, but how much money can you make just by selling cars?

The profit of the after-sales replacement parts of the car is the big one! You don't see the 4S shop, the cost of the engine is 2,000 yuan, you can directly ask for 40,000 yuan?

In the case that the sales channel belongs to the CPM company, Zhengxin has no way to touch this profit.

The accessories can only be exported to the United States within the scope allowed by the CPM, doing the work of the white dragon horse and earning Yang Bailao's money.

So after listening to Mars's long talk, Li Fanyu gently pushed Mars aside.

Haha smiled, shook his head and said, "Mars, I think the temporary contract your company signed with us before is very good, so it's better to follow that." Mini, recently sold in China, our production line is also under great pressure, and we have no energy to export for the time being. Maybe after a while, when we have all the funds and energy, we can set up a subsidiary in the United States and use our own channels to test the waters. I think it won't be bad when the time comes. ”

Seeing that he shook his head again and again, Mars's forehead was sweating: "Li, this condition is already very superior! It is not easy for ordinary Chinese enterprises to enter the US market for goods produced by Chinese enterprises. In particular, bulk commodities such as automobiles are strictly constrained by anti-embezzlement and various trade regulations. ”

Seeing that Li Fan smiled foolishly and said nothing, he unbuttoned his suit and said with a sincere face: "With all due respect, if it weren't for the relationship in the parliament, it would be difficult for a car brand to enter the American market." If you are not satisfied with this condition, we can negotiate it. Dear Lee, this is a great opportunity for both Zhengxin and CPM!"

Li Fanyu's eyes rolled, and he just wanted to beat the autumn wind and press down the conditions. Wang Meimei knocked on the door and walked in, and whispered a few words in his ear. Does CPM have an opponent?

CG-Brook, the largest car retailer in the United States, also sent a delegation?

It seems that the influence of Time magazine is really not ordinary, do American car dealers fancy the mini this piece of sweetness?

Then this is still a fart!

Li Fanyu immediately got up and directly threw Mars an apologetic smile, "Mars, there are a few friends from afar who have visited, forgive me for not accompanying you." Wang Meimei and Li Fanyu have been working together for a long time, and they instantly understood his intentions and launched an assist: "Mr. Li, CG... The guests were already in the conference room. ”

CG Coming from afar?

Mars chuckled inwardly. It seems that this trip to China is even more difficult......

、、、、、、

After a little contact with CG Brooke's delegation, Li Fanyu understood: these goods are even more unreliable!

The conditions given are all routines, and they are simply fooling themselves as idiots. In contrast, Mars, who is under pressure, is quite realistic. Looking at the CG Brooke representative who was foaming at the mouth and talking eloquently, Li Fanyu remembered An Ning's proposal again - if only he could buy PCM's equity.

Yes, with the shares of these sales companies, you can participate in the company's decision-making rights, and it is not just a simple international import and export model.

Then it is the model of investment into the national target market!

What does it mean exactly? In the time and space before Li Fanyu, Geely's acquisition of Volvo, which was once a sensation, was a standard case of investment entering the international market.

To put it bluntly, this model is to buy shares in the target market sales channel company or even a mature brand, and use these existing resources to produce and sell its own products.

That's awesome, I am a shareholder, I can participate in the formulation of rules, and I have a certain degree of initiative. Moreover, we can learn some foreign experience and technology, quickly expand the scale and recoup the investment. What's more, transaction fees can be drastically reduced.

In Li Fanyu's view, authorizing the brand to let CPM extract profits from it is equivalent to cutting meat with a blunt knife, it is better to directly use money to smash this channel at the beginning, and not to mention that he will be the master in the future, and the money invested can be returned through share replacement when he doesn't want to play with them.

It's simply offensive and defending.

But...... CPM is also a large group with a market value of billions of dollars, even if it buys 10% of the shares, it is a big move equivalent to more than 100 million yuan.

Ay... it.

After all, there is still a lack of money. A4A6's current sales profits, in addition to maintaining the company's expenses, mostly fill the big hole in the experimental center. So far, the mini has entered more than 700 million, but on the one hand, the raw materials and accessories required for the production of the power company need to be purchased, and on the other hand, a large part of the money is a car loan, and Guangqi has not yet paid it out. Therefore, the matter of buying shares is undoubtedly a fantasy for the current Li Fanyu.

As the saying goes, a rich man is difficult, and it is difficult for a man without money, which is really appropriate for Li Fanyu now. He sighed silently in his heart, thinking that he really couldn't make it to fight with Mars's goods again, and give the sales rights to CPM. It was at this time that his phone rang.

Originally, it was inconvenient to answer the phone when he was meeting guests in the conference room, but as soon as he saw that the call was from Sun Guoyi, he immediately realized what was happening.

Instantly picked up the phone. "Is there someone from the company with the big black cross sign?"

Sun Guoyi over there was taken aback by his robbery, "Uh... No one came, but a transport company delivered a container with a big black fork...... I didn't let people go, why don't you come and have a look?"

Li Fanyu immediately got up and stomped his feet and said, "Let the people from that transportation company wait! I'll be there right away!"

After finishing speaking, he directly left CG Brooke's delegation, told Wang Meimei to arrange it casually, and let them go to the power company in a hurry after eating and drinking. (To be continued.) )