Chapter 121 Sky-high advertising
As the truth came out, the matter was over. Pen @ fun @ pavilion wWw. ļ½ļ½ļ½Uļ½Eć ļ½ļ½ļ½ļ½
In fact, it is not impossible to deal with it, the party Ding Li, with this popularity, appeared on the front page of the People's Daily for the second time.
In addition, there is also grapevine propaganda, saying that the relevant departments are ready to award Ding Li the glorious title of Ten Outstanding Young Men in China.
There is also the new program "Sketch Life" that is about to be launched by Jinmen TV and led by Ding Li and Wang Le, which is also becoming more and more known to the audience.
As for the entertainment online news that smeared Ding Li, the one who stole the chicken and the rice received a rectification notice issued by the relevant departments.
To add insult to injury, the newspaper's sales are getting worse day by day, and they heard that it is not far from going out of business.
In addition, Zhang Fugui, the mastermind of this smear incident, ended up being swept away.
In this incident, the most laughable thing is not Ding Li, nor Entertainment Online, but some people in the Beijing tax department who are bent on stealing the limelight!
As a result, the limelight did not come out, but lost the adult!
Next.
Eight o'clock in the morning.
Ding Li and the fat man, who had just arrived at Jinmen TV, were called to the advertising investment department of Jinmen TV.
As soon as he walked to the door of the office of the investment promotion department, before he could push the door, Ding Li was blocked outside, and the person blocking his way was an unusually mature young woman in her early thirties.
"Teacher Ding!" The young woman said eagerly: "Hello, I am the advertising manager of Lida Meile Food Group, my name is Liu Meilin, can I talk to you about the advertising title of "Sketch Life"?"
To be honest, Ding Li was a little confused.
Because according to the division of labor, the title of "Sketch Life" has nothing to do with him, right?
Why did this young woman come to him?
Don't say I don't know, I was shocked when I asked, it turned out that Jinmen TV actually handed over the matter of advertising investment to Ding Li.
In addition, after so much hype, Ding Li made the front page headlines of the People's Daily again, which made many people interested in "Sketch Life", and many topics were born.
Therefore, these manufacturers pounced like hungry wolves smelling meat.
Before Ding Li could reply, another middle-aged man came up, grabbed Ding Li's hand, and said familiarly: "Teacher Ding, I am Heshufeng of Best Drink, and this time the advertising space of "Sketch Life" must be left for us." ā
I don't know what's going on, but there are more and more people, all of whom are asking about things related to the title of the advertisement.
Some people asked how much the naming fee would cost, some asked how many episodes of the show would be recorded, and some wanted to drag Ding Li to the side to whisper.
Ding Li really couldn't cope with it.
Later, with the help of the staff, he got out and entered the advertising and investment promotion department of Jinmen TV Station.
Ding Li thought that there were enough people outside, but when he entered the conference room, he realized that the people blocking him outside were still a lot worse than the people sitting inside.
The advertising investment promotion department, which can accommodate more than 100 people, is already crowded with major manufacturers who come to bid for advertising at this time.
As soon as he came in, those people rushed to speak, but Ding Li waved his hand to stop those merchants from talking, "Good morning, manufacturers, first of all, listen to me, as the planner of the program, of course you welcome the matter of advertising investment." ā
Speaking of this, Ding Li paused deliberately, and then looked around at the merchants in the room, "But there is one thing that needs to be explained, this program "Sketch Life" will adopt the exclusive title method for advertising bidding, in addition to the exclusive title, there is only one minute and 30 seconds of advertising insertion time during the live broadcast of the program. ā
Everyone was stunned, and they all exclaimed in a low voice.
"Ah, no, wouldn't it?"
"In that case, what about our ads?"
"Teacher Ding, why did you do this?"
"Time is too short. ā
"Mr. Ding, can't the time for interstitial advertisements be extended a little bit? ā
Ding Li continued: "For the show, the more advertising time slots the better, and the more advertising merchants, the better, but for the audience, the fewer advertisements the better, I have to be responsible for my films, I have to be responsible for art, I have to be responsible for the audience, and I have to be responsible for you." ā
The business agents who were sitting there all looked pale, good guys, they have lived for so long, and it is the first time they have met people who have money and do not make money!
But they don't have the slightest way, first, Ding Li and Wang Le are too popular, and they are on the front page of the People's Daily, so no matter what, their manufacturers have to make corresponding gestures.
Second, the "Sketch Life" column is so popular that it has become a topic of conversation for countless people of all ages across the country, and it is also a hot spot for countless news media to report.
After the ugly words were finished, Ding Li chatted with the relevant person in charge of the advertising investment department of Jinmen TV station, and finally the person in charge of advertising introduced the advertising model of "Sketch Life", which is how to help advertisers maximize the promotion plan, and also briefly introduced the price and location of several types of advertising.
After two hours of bidding, a series of advertisements for "Sketch Life" were all sold out!
BAIC won the exclusive title of "Sketch Life" for 80 million.
Star Mineral Water won an advertising space for 11 million, that is, to put their products in front of those judges, and after the contestants finished performing, the camera will give Star Mineral Water when the judges comment.
Pepsi got the ...... for eight million
Qiandu clothing is ......
After everything was done, the people in the column group counted it and were suddenly taken aback!
All the advertising and broadcast rights of "Sketch Life" were sold for a sky-high price of 137.65 million yuan, which is 0.5 times that of the first-line ace program of Jinmen TV.
Even Ding Li was stunned, hesitating in his heart whether to start a show by himself.
There is no impermeable wall in the world, and the news that the new program "Sketch Life" of Jinmen TV Station has received sky-high advertising fees has spread far and wide.
For a while, "Sketch Life" and Ding Li made the front page headlines of the news again.
"The new program "Sketch Life" has collected more than 100 million advertising dollars!"
"Jinmen TV, which has more than 100 million advertising programs, is it still a second-tier TV station?"
"Ding Li, a miracle worker!"
"Chinese variety shows will usher in the era of fighting!"
"Let's talk about Jinmen TV's new program "Sketch Life" and its planner Ding Li!"