Because of the subject matter, there are not many theaters showing "Chicago", not even 1,000 theaters. But with such a small number of projection screens, the box office it brings is still considerable. This made Disney, which was responsible for the distribution, regret a little, if it had been more bold at the beginning, would the box office be more?

This year, Mi Limax, a partner of "Chicago", has three films that he pays more attention to, in addition to Leila's "Chicago", there are "All the Moments" and Zhang Yimou's "Heroes".

Leila only knew that "Heroes" came out when she saw a movie poster on the side of the road, and she remembers that it participated in this Oscar and was nominated for Best Foreign Language Film.

asked people to find the relevant reports of "Hero", and she wanted to see if there was a way to push to win the award, which could be regarded as fulfilling her oriental dream. However, she was disappointed, except for some posters and trailers, she had a hard time finding relevant information, and it can be said that even Americans who like kung fu movies did not know that such a movie was about to be released.

"Mi Li Max spent all his resources on Chicago and Moment by Moment, and you should know that the Heroes of the Orientals didn't bring what they wanted. Louise knew that she was a person who liked Oriental culture very much, and when she saw her regret, she told her the truth.

"Yes. Leila knew that "Hero" had set a box office record in the East, and it was the first Oriental film to have a box office of over 100 million, and it was also a milestone in what has been called the "blockbuster era" of Chinese films. Its appearance saved the film market from a downturn and took $177 million at the box office worldwide.

This is a remarkable record for oriental films.

It's a pity that it didn't get its trophy at the Oscars, and the Best Foreign Language Film award was finally won by Germany's "No Home".

Leila saw that she could only collect such a little information and understood the reason for its failure, and she couldn't even promote it, how many people could know that the movie would be released with a few posters and a few trailers? Wait for the release and then let the audience spread the word? To put it mildly, the Hollywood film dealers simply don't put a lot of screens out of it.

Because Oriental movies do not bring much revenue in the eyes of these people, although the last "Crouching Tiger, Hidden Dragon" is also an oriental story, it is different in that it is more inclined to Western shooting techniques. If you want to please Westerners with pure oriental stories and pure oriental methods, the difficulty here is not one or two points. I'm afraid that those fans of oriental kung fu and culture will be more receptive.

Louise also felt regretful: "In fact, they could have arranged "Hero" until next year, so that they could not only avoid the lack of resources, but also have more time for publicity and let more people know about this movie." "Imagine who would give a precious vote to a movie that they haven't even heard of?

Leila shrugged, "It depends." "If she could, she would be a little bit of a help. For example, going to the premiere or something, her popularity is not bad, maybe it can bring them some heat?

However, before she could help, an invitation to the premiere of "Hero" was sent to her. and are also two heavyweight actors, Li Lianjie and Zhang Ziyi.

Li Lianjie came to Hollywood after 97 years and is a star-level actor who has reached a salary of tens of millions of dollars. Zhang Ziyi also gained a lot of popularity in the United States after "Crouching Tiger, Hidden Dragon". The two of them specially sent an invitation to Lyra, which can be said to be a very sincere move.

"Thank you, I'm more than happy to attend. Leila happily accepted the post: "I'm very interested in everything in the East, even if you don't send it, I'll go and have a good time." ”

Seeing that she didn't have the arrogance of a great director at all, Li Lianjie was also a little happy. He had long heard that the youngest great director in Hollywood's history was fascinated by the East, so he took on the task of sending invitations. It is definitely a lucky thing for an actor to know such a great director. Didn't you see that she added an oriental role to her movie last time, so that the originally third-tier actor couldn't be more popular in Asia?

"I definitely want to send it, Director Moran has invested in so many theaters in the East, so that more people can enjoy the charm of the movie. Thank you to all the filmmakers of the East. ”

He's not lying, think about it, if it weren't for the new equipment in the cinema that attracted more people into the theater, would the box office of the movie go up?

Leila only thinks that he is coaxing himself to be happy, although it is indeed quite happy to listen to him, but if all the credit for the box office growth of the movie is put on her, it is too sorry for those filmmakers who work hard.

"I've heard that 'Heroes' is doing very well at the box office in the East. ”

"It's very nice. Li Lianjie replied with a smile.

Zhang Ziyi, a little star, was not easy to interject in the light of the big brother, so he kept smiling and listened carefully to their conversation.

After chatting a few more words, Leila pretended not to care and reminded: ""Hero" will be released next month, why haven't I seen the publicity yet?"

Li Lianjie sighed lightly: "Some publicity expenses have been invested, but the effect is not good." ”

If it weren't for the ruin, Leila would have wanted to roll her eyes at the ceiling: "I only saw the movie posters put up, and I also searched for trailers on the Internet. But that's not enough, you need to let more people know about the film in order to have a chance to win the Oscars. ”

"Oscar?" Li Lianjie's heartbeat missed a beat, as long as he is an actor, there is no one who doesn't want that award. But he himself knows that it is too difficult for foreigners, especially Orientals, to win that award.

"We do hope to have some gains at the Oscars, but ...... the cost of publicity is so much, investors and distributors are not willing to invest more, and they can't help it, they can't just hold a gun to their head and make them pay for it, right?

If they can't make money, why would those people buy the distribution rights of "Hero"? They thought that the movie wouldn't make much money, and they were definitely not willing to spend more money on the promotion of the movie.

If it's just a small amount of money, it's not impossible for him to pay it himself, after all, this is a film that he himself is also very optimistic about, and it has a great effect on enhancing his popularity in the United States and the East. But if you want to do a good job of publicity, it is definitely not something that one or two million can solve, just look at other movies, it is normal to spend tens of millions of dollars.

Leila nodded clearly: "The shortcomings of propaganda are indeed more troublesome, and it would be a pity if you lose on this." My crew participated in some talk shows some time ago, if you are interested, I can arrange it. ”