The Wu family's pickled radish business has been doing well for two more days, and the shipment volume in these two days has reached nearly 300 bottles a day.

But this is almost the limit, because even if the whole family is busy from morning to night, they can do so much in a day, after all, nearly 300 catties of radishes have to be pulled out of the ground every day, and then washed, peeled, pickled, and then canned the pickled one or two days ago.

Another is the shortage of raw materials.

Within a few days, the Wu family ran out of their own chopped peppers, because it was not the season to produce peppers, and Wu Changhe had to buy them from other families.

However, the two old men are already very satisfied, and in just a few days, the Wu family's most headache economic problem has been solved, and there is enough balance, which will make the operation of the Wu family very easy in the coming year.

Of course, the money is not too much, and while the pickled radish is selling well now, the entire Wu family has not relaxed, and they continue to be busy every day.

It's a little bit bad.

When the grandfather and grandson arrived at the market on this day, they found that business was not as hot as a few days ago.

The reason was soon revealed.

"Chef Xiao Wu, do you sell your pickled radish for eight cents a bottle?"

Somebody started bargaining with me?

But Wu Xiaozheng still replied in his usual style: "Sorry, don't bargain." ”

"Now you're not the only one selling pickled radish, other people's only sell for eight cents a bottle, if you don't reduce the price, I'll buy someone else's!"

I see!

It seems that the copycat version of pickled radish has come out.

This was something that Wu Xiaozheng expected, but he didn't expect the copycat products to come out so quickly.

But think about it, the ability of Chinese people to copycat is very strong, which Wu Xiaozheng deeply experienced in his previous life. To put it mildly, those who are born to fly, those who walk on the ground, and those who swim in the water, as long as there are in the world, there is nothing that Chinese people can't copy, let alone pickled radishes, which don't have too much technical content.

There has never been a shortage of people with hearts in this world.

Now radishes are all over the street, and they can't be sold at a price, Wu Xiaozheng's pickled radishes are selling so hot, and the profits are so high, naturally some people immediately start to imitate, and it is normal for copycat products to appear so soon.

Wu Xiaozheng estimates that in a few days, there will only be more copycat products, and the competition will be more intense.

"Why don't we reduce the price as well, and you can still make a lot of money for 8 cents a bottle. ”

Wu Changhe pulled Wu Xiaozheng's sleeve and said softly to Wu Xiaozheng.

In Wu Changhe's view, the radish is from his own field, and the bottle is only a few cents a piece, and the cost of other chopped peppers, salt, vinegar and the like is not high, and the cost of a bottle adds up to 2 cents, even if the cost of radish is counted, the cost of a bottle is only about 3 cents, so there is still money to be made by selling a bottle for 8 cents.

Wu Xiaozheng doesn't think so.

Raw materials are the cost, labor is also the cost, the real cost should go to about 4 cents, if you count the cost of sales, it should be calculated to about 5 cents.

And that's not the most important thing.

Price wars are a double-edged sword for doing business, and while price cuts may increase sales, they will lose profits. On top of that, price reductions will make customers think that your products are profitable, and will equate the quality of your products with those knock-off products.

Moreover, there is no end to the price war. Wu Xiaozheng believes that as long as he lowers the price, those pickled radishes with poor quality and taste will follow and drop again, and what should he do when the time comes?

This is not what Wu Xiaozheng wants, especially for him who wants to create his own brand.

So he said resolutely: "I'm sorry, but the price of Chef Wu's products is not reduced." ”

The customer who had reduced the price turned around and wanted to leave, and another customer next to him said a fair word: "I have tasted the cheap one, and the taste is still worse than that of Chef Wu's." ”

The customer struggled a little, but turned and walked away.

Wu Xiaozheng is not surprised by this.

That's the great thing about copycat products, they can attract customers with a certain price advantage.

Again, there is no harm if there is no comparison, and customers are easily moved by the price difference before the real quality difference is compared, and it is also a common consumer psychology of Chinese people to be greedy for small bargains.

However, what makes Wu Xiaozheng happy is that there are still a lot of repeat customers who recognize him Chef Wu, although the speed of selling is not as fast as a few days ago, but his pickled radish is still sold out in a short time, after all, the market is so big, and his family's daily shipments are not much.

Wu Xiaozheng was not careless. After his pickled radishes were sold, he once again wandered around the market.

He soon discovered the copycat products, and the stall owner was still a little familiar, Wu Xiaozheng remembered that he also bought his own pickled radish, and bought several bottles at a time.

"Yo, why is Chef Xiao Wu here, welcome. ”

The stall owner said with a smile, his skin is not ordinarily thick.

"You've also sold pickled turnips, how does it taste? Give me a taste." Wu Xiaozheng said calmly.

The stall owner hurriedly handed over the tasting.

Wu Xiaozheng took it and took a look at it first.

Well, the radish is not peeled, and this stall owner probably thinks that the radish peeling is completely a multiple move.

Then Wu Xiaozheng ate another piece.

Well, the taste is pretty much the same, but the texture is almost as crispy.

Wu Xiaozheng knew it in his heart.

There is still a difference between the copycat products and the genuine products produced by Chef Wu.

The first is the difference in taste.

How to maintain the crispness of pickled radish, which has a certain technical content, when pickling, there are high requirements for the temperature and pH of adding water, and it is difficult for ordinary people to grasp it in place.

Then there is the difference in the taste of pickled radish.

When this cottage pickled radish was just pickled for a day or two, the texture and taste were not too far from his family's. But after a long time, the bitter taste of the radish skin will be soaked out, which will seriously affect the taste, and the acidity will become more and more acidic, affecting the mouth, and the radish will become soft......

"How about it, Chef Wu, give me some pointers, how can this pickled radish be as delicious as yours?"

This stall owner is still self-aware, knowing that his pickled radish tastes no better than the Wu family, so he is cheeky to ask for advice.

But this cheeky is a little too thick!

"The disciples of the church will starve the master to death, I will not do this. ”

Wu Xiaozheng shook his head and left with his hands behind his back.

Wu Xiaozheng can't control other people's copycat products, after all, this is not his own patented product, and anyone has the right to do it, but Wu Xiaozheng began to seriously consider a problem, that is, how to make the brand "Chef Wu" stand up.

If Wu Xiaozheng wants to engage in the food processing industry for a long time, he will ultimately have to rely on brand, quality and reputation to win, and it is indeed time to formally establish a brand.