"Ali, there's a move!"

The expression on Tao Mu's face was very solemn, as if he was facing a great enemy, which made Li Fanyu stunned; it has only been a week since he participated in the forum in Zhejiang and Hangzhou, and Ali is moving so fast?

"No need for documents, tell me in detail, what tricks did they make?" Li Fanyu sat on the sand.

Tao Mu nodded, "It's like this, Dong Li, Mr. An." According to what we have learned before, Ali has reached a specific cooperation strategy with TSL. For Zhonghua, the company launched terminal pure electric models and extended the TSL pure electric product line downward.

Just now, TSL released a message. The new model, codenamed EP, was revealed, and the model is a compact SUV. According to what we have learned, the new model will use a low-power motor battery, which is expected to have a range of up to 150KM and is equipped with the current TSL metoo and announced hardware.

Ali also released news through Tmall and launched a crowdfunding campaign for the '0 degree winter offensive' of pure electric vehicles. The current strategy is that Taobao Tmall's senior members pay 10,000 yuan in advance, and then deliver 188,000 yuan to get this EP model in the first batch. ”

Aha?

198,000?

A compact electric SUV?

Li Fanyu couldn't figure it out - this doesn't seem to be competitive at all!

At present, there are not many pure electric models in the Chinese market, and in the high-end market, Zhengxin's I8, TSL's pally, and MD three models belong to pure electric masterpieces. However, this does not mean that there is no pure electric power in the low-end and mid-range.

In fact, whether it is Nissan, Honda, Euroleague, Mercedes-Benz or Renault and Mercury and other brands, when Zhengxin and TSL were fighting in the Chinese market, they have silently launched their own hybrid and even pure electric models.

Most of these are electrified based on models that are already in the market. For example, pure electric models such as Accord, CRV, X-Trail, Smart, C-Class, and OLKey are all based on the more representative mid-range models on sale in the Chinese market, and the power system is upgraded.

TSL and Ali's idea of wanting to hit this market segment is not very wise in the current situation.

Li Fanyu was a little puzzled, "What is this? It sounds like a simple joint marketing between TSL and Alibaba? The pre-sale price of 198,000 yuan is not competitive, and this price can completely buy the pure electric version of the model that other brands have matured and have a reputation in the market." ”

An Ning looked at Li Fanyu, who intervened without authorization, and waved his hand to Tao Mu, "You go on." ”

Tao Mu nodded, "What Dong Li said is that if it is just a simple joint marketing, it cannot pose a threat to us at all. But the problem is, this time Ali played a strategy! they ...... It's almost free. ”

"Free?" Li Fanyu frowned, "Isn't it 190,000?"

"Yes!" Tao Mu nodded, "The crowdfunding price is 198,000, but Ali's policy is to return cash in batches over five years!" As he spoke, he picked up the document on the table and handed it to Li Fanyu.

After taking the document and seeing the content on it, Li Fan sneered.

"Good spirit, good calculation. ”

……

At the same time.

At Ali's headquarters in Zhejiang and Hangzhou, Majack is holding a press conference to hype up his so-called "winter offensive" to many media.

"Why do you want to engage in this crowdfunding because the Internet is slow? is to let all our target users have a sense of participation. ”

Lao Ma was still so high-spirited, rolled up the sleeves of his white shirt, put his hand on the podium, and put on a very casual posture: "In the past, enterprises built cars according to the old-fashioned process. For example, what do you do to investigate the market, determine the target users, and delineate the competing models, we don't need it here!

Who built the old set of cars? In the final analysis, it is still necessary for the enterprises themselves to create profits, in order to make more money. But who do we build cars for? For our users. The cooperation between Ali and TSL is more meaningful in working with the Chinese market to comprehensively promote the popularization of electric vehicles and the construction of Ali's Internet of Vehicles network. So the car itself, we are not ready to make money. ”

"You can see this in our strategy. The crowdfunding price is 198,000 yuan, and all the cash will be returned to the user in five years. In other words, you only need to take out the money for the first year of this car, and after five years of driving, the car is yours, half of the money will be returned to you, and the remaining half is still worth half of the original car price!"

"But some of you may ask, Lao Ma, aren't you going to lose money by doing this? Then let me tell you, my Lao Ma is actually not so noble. The main purpose of our business layout in this round is in China, especially in Beijing, Shanghai, Guangzhou and Shenzhen, which have a large demand for new energy vehicles and gather Alibaba's high-level consumer users.

In our new models, we will be based on TSL's user interaction system and implanted in the Internet of Vehicles system that we have been preparing for a long time. Cooperate with more than 200 service providers to integrate auto loans, auto insurance, payment, auto derivative consumption and other mature projects of Ali to create a new Internet of Vehicles ecosystem in China!"

Wow!

Hearing the news, the reporters at the scene blew up.

.......

The pace of Ali's press release was very high.

However, unlike in the past, this wave of rhythm was not brought up by Lao Ma's speech skills. It was the reporters present who were completely stunned by this series of killer moves launched by Ali.

After Alibaba's press conference, the overwhelming news swept the Chinese Internet and media;

"Ali has officially entered the automobile industry! TSL has launched a 'winter offensive'!"

"Half of the cashback, half of the offset!Ali's loss-making business, the new pattern of the electric vehicle industry!"

"To build a new energy vehicle ecosystem, how deep will Ali free affect the market?"

"Reform the life of traditional car companies! Under the huge consumption benefit, can Ali be able to take the initiative and obtain the future of electric vehicles and the Internet of Vehicles?"

"Zhengxin Toyota may become a whetstone under Ali's 'free' strategy, business model VS product advantages, new energy vehicles and Internet of Vehicles battle for hegemony is still unknown!"

On the first day of Ali's announcement, it gained a huge amount of attention. The "Winter Offensive" page on the homepage of its Taobao TMALL home page has achieved more than 3 million clicks in just eight hours, and it has the most accurate customer data, and the click conversion rate is also quite outstanding.

By the end of the press conference, Ali had received more than 10,000 crowdfunding deposits. A model with a total price of 198,000 and has not yet been launched can get a conversion rate of nearly 300 to 1. This ** work can be called a myth.

Under such an impact, people in the industry began to be a little unclear about the future of electric vehicles and the Internet of Vehicles industry.