Chapter 668: Strategy

readx;??? Although people's concepts have changed, online shopping is becoming more and more accepted by everyone, B's no threshold entry has also allowed many young people with dreams to enter the e-commerce army, but no threshold will inevitably be uneven, it is inevitable that the Internet will be flooded with a large number of fake bargains, although there are also people who patronize these businesses in order to be cheap, but this is a very bad start, so Xie Hui avoided this situation from the beginning, although he may lose some merchants who make profits by selling fake goods, but such a loss Xie Hui is not distressed at all, Uncle Ma has the courage to turn the tide and the strong team that matches it, Xie Hui didn't dare to play like this, he only took advantage of the fact that Jingdong was still struggling and Uncle Ma had not yet launched the mall to attract customers by his own advantages as much as possible, and only the number of active users was the basis of e-commerce. Pen, fun, pavilion www. biquge。 info

Xie Hui is ready to focus on the electrical city of a product this time, although he personally suffered a setback before, but the follow-up still has some gains, not every big company CEO is like the Ma Zong, just for personal gain, and ignore what others say, Xie Hui is familiar with the operation of e-commerce in the future, so this can come in handy when painting a pie for the other party, and the bright prospects of e-commerce are not something that no one can see, so the business department plus Xie Hui all went into battle, and this time really made a lot of achievements for them, at least the electrical city is also a little bit like the beginning, the business only has three or two kittensThere is very little room for customers to choose, let alone what big results can be.

Compared with traditional shopping malls, e-commerce alone has saved a large part of the expensive rent and personnel costs of shopping malls, so there is still a lot of profit space to be dug up, Xie Hui means that it is about to be Christmas and New Year's Day, and then jointly engage in an event sale with merchants, and make some achievements first.

Xie Hui of the marketing department has assigned the task down, how to do activities, how to cooperate with merchants, and follow-up logistics and distribution, etc., these must be prepared in advance, otherwise even if there are a large number of orders, your follow-up service can not keep up, that will only make customers dissatisfied, then there is no point in doing this activity, there are a lot of large electrical appliances, how to distribute these things, how to deliver them to the door are all knowledge, and it also involves the reasonable distribution of goods storage, otherwise the logistics cost is too high.

Xie Hui also gave a lot of discounts to merchants in the early stage, and even a few big brands are more confident, especially the one that has a competitive relationship with Mr. Ma, Xie Hui in order to persuade them to join, they are exempted from a year's service fee, but it is not unprofitable, they are going to use Shunda Logistics, since the website service fee can not be received for the time being, as long as the amount is large, logistics can still earn a certain profit to make up for it.

The ship does not hate the far ball, and Sun Jieke hates the enemy

Lu Lu is also an old qualified employee, and he can always maintain such an easy-going attitude when talking to Xie Hui, which is also what Xie Hui likes, "Am I as terrible as you say?

At the beginning of a product, the consumer group is those college students and white-collar workers who have time to use computers, Xie Hui's publicity objects at that time were mainly aimed at them, but with the development of the enterprise, the customer group still has to move towards a broader group, so the follow-up publicity also has a tendency to expand, of course, you really spend money on publicity, the effect is still there, maybe now the active users of a product are not so many b, but if you go head-on, you can still say goodbye to the old horse in the future, because the user consumption frequency in a product is not low, and sales have been rising in the past few monthsAnd with the layout of Xie Hui's major logistics centers across the country, there will be an outbreak period.

In the early stage, Xie Hui would rather lose money, but also earn some shouting, after all, buying some clothes and shoes on the Internet may be other small items have been gradually accepted, but there are other electrical appliances, if you want to buy, basically consider some electrical appliances franchise shopping malls, Gome and Suning at the same time, just like the twin fast food in the United States, where there is you, there must be me, other five-star electrical appliances with good performance in the past are being eaten into the market, and the future situation will inevitably become their two dominance, so consumers still need an adaptation period to buy these large items online, but if you don't let them adapt, which is still new at all times.

Now the whole network promotion, that is, the price of this brand dish can be obtained, and the other one is such a price after buying, to ensure that you enjoy the same after-sales service as shopping malls, which is the most important thing for the people, so while doing price promotion, this aspect of publicity is also essential.

Recently, Xie Hui has been busy with the company, and the employees have basically adapted to the elusiveness of their boss, of course, he often comes over and must be different from the original ignorance, and the enthusiasm of employees has been greatly improved. In Lu Lu's words, "You, the boss, sit here and do nothing, that's also a deterrent, what if someone accidentally lets you grab the pigtails, and you fire people in a fit of anger." ”

Lu Lu is also a veteran employee, and she can always maintain such an easy-going attitude when talking to Xie Hui, which is also what Xie Hui likes, "Am I as terrible as you say?

"You don't know, the more mysterious you are all day long, the more unfathomable the employees are to you in private, hehe, of course, they don't dare to touch your moldy head, if you come to the company all day long, all day long at this, at that scolding, they may not be so careful about you, that is, I am so stupid and bold to dare to tell you the truth, of course, if you don't do things well, I am also very worried that you will scold me. ”

"That kind of roaring style is not very compatible with me, hehe, that's not my style, by the way, although our sales continue to increase, and now we have added an electrical city, your customer service here is also to keep up with the festival, if you need to recruit people, submit a report to me, and approve you immediately contact the personnel department to recruit people. ”

Lu Lu listened to Xie Hui's words and laughed, "I'm looking for you today for this matter, I can directly find the personnel department for a small number of recruitment, and now I want to increase the manpower, it's not one or two that can solve the problem, give, the report I've prepared it for you, you can sign it, hehe." ”

Sun Buyuan's Qiu Xue pointed to the cold ship to fight Yangke

With the experience of the past few years, Lu Lu has also grown a lot, diligence can make up for clumsiness, he is more serious in everything he does, which is also why Xie Hui values her more, there are few problems in the customer service department, basically Xie Hui has not bothered much over there.

"Lu Lu, I found that you have become cunning and cunning now, come to me and ask me to sign something, don't you ask me to sign as soon as you come up, and learn to save the country, hehe, which is the document you said, I will sign it first?"