The summer vacation has not yet ended, and after only two weeks of charging, Zhou Tianyin has been shocked by the scale of the "technical service fee" received by Tianyin Interactive Entertainment.

The traffic data in the background of the website is refreshing new records every day, and there have been 40,000 or 50,000 consumers so far. This absolute number is not worth mentioning in the eyes of other paid online games, but the per capita consumption power of these paying people has once again refreshed the industry's cognition.

Those krypton gold terminal games that operate for free and charge props are still very high. For example, in the first two or three years of games such as Perfect World and Zhuxianla, which were very popular, basically one-third of the players have spent money on props - such as runes that add blood to blue, double experience cards or other "just-needed" props.

However, while the paying population base was large, the per capita consumption of krypton at that time was not high, and many props were still relatively face-saving, staying at the level of "if you don't have krypton, you can achieve the same effect by spending time with your liver".

However, as soon as the legendary/miracle transplant page game was launched, the festival value immediately dropped one place compared to the previous generation. The realm of krypton gold has also been raised to the level of "if the wish and liver are useful, what else do you want the local tyrant to do". If you want to become stronger, you can never do it with your liver alone.

Therefore, although most people think that "it is insulting to give money to the broken goods displayed on a web page", the payment threshold for page games is relatively high. But those who are really obsessed with and willing to pay are often directly big money.

For example, Tianyin Interactive Entertainment's "Legend Hegemony", now in just half a month, it has accumulated millions of users to try it - after all, the threshold for page games is low, you don't need to download it, and you can play it with cheap points, so the base is very huge.

The data of "next-day retention rate" seems to be only a pitiful 14% - that is to say, 86% of people are cheaper on the first day, and forget about it the next day. (I think this data is relatively normal, but when the web games were more proliferating and the market was worse, the next-day retention rate of most competitive web games was reduced to about 5%.) That is, 20 points have been tried out, and only one has been left for a long time, and it is just playing, which does not necessarily cost money. ）

But the remaining 14%, about more than 800,000, has an amazing spending power - among them, more than 50,000 people have krypton gold, and the per capita consumption is as much as five or six thousand yuan. It is a typical existence of heavy money to pretend to be forced to slap the face. I want to envy those colleagues in liver online games.

"It's too exaggerated, I didn't expect the domestic web game payment market to be so big? ”

It was another weekend, and when he was about to get off work, Zhou Tianyin went home with Feng Jianxiong, and he couldn't help but feel so emotional when he was driving.

Half a month's krypton gold can break 10 million flows? By the time of the 11th National Day, Tianyin Interactive Entertainment's revenue should have exceeded the annual turnover of Tian Haimo's "three squirrels", right?

Sure enough, it's still the game industry that is getting money much faster!

What's more, Zhou Tianyin can fully foresee that the current "Legend of Hegemony" has just detonated and has not reached the high point of the market. In the future, if we continue to dig deep and build momentum and lean operation, it will be no problem to achieve three or four billion revenue in half a year in 09.

Moreover, Zhou Tianyin knew that for the rest of 2009, his peers had not had time to react and follow up. Especially because of the main promotion channel of Station N and the game company itself, both of which are in the hands of Feng Jianxiong. Therefore, relying on market research and data analysis to determine the speed of peers who follow the trend and obtain real conversion rate data is one or two months slower than normal.

In addition, peers cannot have the courage of Feng Jianxiong to "divide society based on big data, treat some people as guinea pigs, and don't care about smashing word of mouth", so the progress of technology development must take at least three or four months.

On the whole, until the Spring Festival in 2010, most of the business in the domestic web game market can be eaten alone by Tianyin Mutual Entertainment.

After the winter vacation next year, the business grabbers will be killed in batches.

In contrast, Feng Jianxiong's attitude is much more knowledgeable and calm, and he didn't forget to remind his sister: "Don't be complacent, you are only counting revenue, now you have just hit the market, the advertising cost is so high, and the net profit margin is only a few points, you must not relax." ”

"Of course, I'll still settle this account, I'll just say that. Zhou Tianyin hurriedly agreed.

She also knows that the company has not yet settled the profit. During the summer vacation, the first batch of third-tier Hong Kong and Macao muscular male clown spokespersons signed by Feng Jianxiong took advertisements for "Legendary Tyrant". These endorsement fees and production fees are all one-time large expenses, which can be used for a long time in the future, but the current financial pressure is still relatively large, and most of the more than 20 million that Tianyin Interactive Entertainment has just received is smashed back.

The rest of the money, in addition to the cost of the company's development and the company's maintenance of operations, the largest part of the expenditure is the advertising fee for the NICONICO barrage video network, as well as the advertising fee for other channels.

The more the industry has no technical content threshold, the more you need to smash advertising expenses if you want to occupy a competitive advantage, which is a well-known truth. Because consumers can use anyone who catches it, and the quality and technology are not bad, at this time, it depends on who can bombard the brand image into the minds of consumers.

In the most prosperous years of the domestic web game market in later generations, when it was known as "the annual revenue of the previous generation of IP ported web games was 7 billion yuan", the entire industry seemed to be cooking oil, but I didn't know that 4 billion of the 7 billion miles were spent on advertising. The remaining 3 billion is technology, operation, and profit......

After all, a web game company that is only willing to pay 50% of its excess profits to advertisers will most likely lose out to those who are willing to pay 60%. This is the tragic end of the absence of technical barriers.

If Tianyin Mutual Entertainment wants to survive the days of earning more and spending more in the early days, and truly transition to the state of pure net profit, it will almost take after the National Day.

Feng Jianxiong chatted with Zhou Tianyin for a while, and he seemed to feel that he should not dampen the enthusiasm of the girl, so he described the "bright prospect" again.

"Two or three hundred million in half a year is actually nothing. Tianyin, I think the market of this industry will reach its peak in the next two years, and then it will be able to stabilize at the peak for two years before it begins to decline - of course, this progress may also be slightly accelerated in advance, the key depends on when the domestic mobile Internet era comes.

The biggest diversion of web games will come from mobile games. Now the United States has basically entered the IOS/Android era this year. But there are still very few domestic users, and I estimate that the Android system will occupy the domestic mainstream market until 2011. At the same time, the newly popularized Android machine, the hardware is not very suitable for running high-effect mobile phone online games, and the domestic 4G network supporting construction is not sound, so it is estimated that the mobile game with high real-time and comparative battle will not take shape until 2013.

That's when the web game starts to go downhill completely. However, if you can do this business for that long, you can still eat some stubborn crowd dividends when the time comes. Some middle-aged and elderly coal bosses are unwilling to change their user habits, even if the mobile phone is developed, they will not go to the mobile phone to play online games for the rest of their lives. ”

Zhou Tianyin listened carefully and saw the future more clearly. She thought for a moment and asked, "Then how big will the domestic market be during the peak period of page games in your mouth?

"How do I know that, the annual market capacity of more than 5 billion yuan at the peak should still be possible, and after the decline, the annual income of 1 billion is at least - of course, I am talking about the overall market of the entire domestic 'well-known previous generation end ported by IP web games', excluding the new web games that will be newly developed in the future. Moreover, this market will definitely be divided by many people in the future, and we are just eating saliva. Feng Jianxiong pondered again and again and replied.

He really didn't know the specific scale research data of another time and space, so he relied on his own assumptions and estimated it empirically.

In fact, in his original plane, the peak market capacity of transplanted web games such as "Legend/Miracle/Ragnarok" in China can reach 7 billion yuan per year, and even if it declines to 2016~2018, this number can still be close to 2 billion (that is, the capacity of the era of the greedy Blue Moon)

"1 billion a year is not a lot, when the time comes, if we can stabilize the first place in the industry, accounting for half, there will be 500 million a year, half of the gross profit will be bombarded by advertisers, and the rest will be deducted from the cost, and it will be a net income of 200 million a year - however, I still look forward to these fools who play page games to abandon the pit as soon as possible and improve their appreciation level. ”

Zhou Tianyin analyzed in a contradictory mood, and finally couldn't help but smile bitterly.

It's a contradiction to make other people's money while still looking down on users who have been harvested IQ tax.

……

Feng Jianxiong and Zhou Tianyin chatted, and the car had already driven back to Feng's villa in Xixi Wetland. It's the end of the summer vacation, and the weather is still hot, so people can't afford to go outside.

"Sister, we're back, have you started eating? As soon as Feng Jianxiong entered the door, he threw his tie casually and greeted him loudly.

"Brother Xiong, it's going to be dinner right away. A sweet and familiar female voice came from the kitchen, and a figure in an apron wiped her hands and ran out shyly, "I accompanied my sister to cook and made hand-grabbed beef ribs." ”

Feng Jianxiong fixed his eyes and saw that it was Ma Hesha.

He was slightly embarrassed, and glanced at Zhou Tianyin with an inquiring look on his side face.

Ma and Saa also realized that they were a little abrupt, lowered their heads and said apologetically: "Didn't I come too suddenly, you don't welcome it......"

This sentence is enough to prove that she did not speak through her brain at all.

Even if Zhou Tianyin really doesn't welcome it, he won't say it on this occasion.

Fortunately, Zhou Tianyin reacted quickly, immediately put on a smiling face, and said frankly: "How come, everyone is good friends." It's just that I didn't expect Sasha to be doing what you're here this time? It's all because Xiaoxiong and I have been too busy lately and haven't cared about anything else. ”

"That's good, it's nothing. Ma Hesha's expression regained his smile, "When Brother Xiong accompanied me to the capital for an audition before the summer vacation, the director said that I would be able to achieve 500,000 Weibo fans and my own traffic by the end of the year before I officially used me."

A few days ago, Sina Company launched the product 'Weibo', I don't know how to operate, so I want to ask Brother Xiong for personal guidance......"

Feng Jianxiong nodded, it turned out to be such a trivial matter.

Sina's Weibo was indeed launched just a few days ago, but he was busy brainwashing the team of Tianyin Interactive Entertainment and didn't care about it for the time being.

"Don't worry, I've been a little free these days, and I'll teach you how to build it. You'll stay here until school starts. ”

Ma and Sa's hearts immediately turned from apprehension to joy, and they were filled.