Subway pull ring advertising in major cities has always been a must for major animation manufacturers. Among them, Shangjing, Modu, and Guangyue are the three most important cities. From the alternation of subway advertisements in these three cities, we can get a glimpse of the tip of the iceberg of the commercial war without gunpowder.

Recently, the animated commercial of "Queen from Another World" occupied almost 60% of the advertising space. According to the statistics given by Tengu.com, the BD sales of the first episode of "The Queen is from Another World" reached 30,000+, and it was thousands of copies ahead of the second place.

This is also good news for "Weekly Shangjing Boy". The last volume, "The Queen from Another World", which had a colorful cover of "The Queen from Another World", also set a record of 3.8 million copies sold this year.

In comparison, "Weekly Magic City Boy" only has 3.1 million, but the distance from the first place is getting farther and farther.

"Weekly Demon Capital Boy" has never been willing to be the second in 10,000 years, and this time, they also suddenly made a lot of big moves.

For the general public in Shangjing, the most obvious feeling is that the subway advertisement has changed.

A manga that I had never heard of at all, began to appear in people's perspectives.

The Walking Dead. Beneath the eerie name is a black poster. A rotting green hand came from deep inside the hole. The hand, which clearly belonged to the dead man, was holding a microphone in the shape of a V. The contrast between the rotten hand and the wrinkled microphone is a subtle inquirement**.

I have to say that "The Walking Dead" chose a good time to go public. The visual impact of "The Walking Dead of Doom" still stays in people's minds and has not dissipated, and the word "walking dead" in the name of "The Walking Dead" makes fans of "The Walking Dead of Doom" have an urge to go and see it.

After all, after reading a work, readers who love this work will also have a tendency to want to see similar works. And "The Walking Dead" can be said to be the first work to follow the trend of "The Walking Dead of Doom", so it also changed this part of the movie audience.

And the boss of "Weekly Demon City Boy" doesn't know what crazy he is, and he actually spends a lot of money on this comic that has not yet been officially serialized. Whether it's in a subway station, a bus sign, or a video site. You can see the still commercials of "The Walking Dead Show".

Maybe it's just a second or two, but a lot of people have an image of the name "The Walking Dead".

On the other hand, "Weekly Shangjing Boy" is not so crazy about the promotion of the new serial. However, because of the optimism of the editor-in-chief, "Back to the Past as a Eunuch" also got the opportunity to draw a color cover, and promoted it on the official scarf, at least some readers of "Shangjing Boy" already knew that there was a very creative serial that would be published in the magazine.

Although it is not as good as "The Walking Dead Show", "Back to the Past as a Eunuch" finally has some preliminary publicity work.

And "Shangjing Ghoul" on "NEXT" is simply a typical example of a father who doesn't kiss his mother and doesn't love. Not only does it not even have a color cover, but the name is also in the corners, which makes people ignore it if they don't pay attention.

With such an unfavorable start, "Shangjing Ghoul" has no possibility of turning around......

And just like that, Monday arrived.

The release date of "Weekly Shangjing Boy" and "Weekly Magic City Boy" has always been Monday. However, for a long time, "Shangjing Boy" has not been surpassed by "Demon City Boy" once.

The owner of the newsstand in Chaoyue District, as always, bought 200 copies of "Weekly Shangjing Boy" and 150 copies of "Weekly Demon Capital Boy". In his experience, it sells out exactly by the end of the week.

If you can't sell out, you can dispose of it at cost price for used bookstores, and some people even go there to buy books to read.

At seven or eight o'clock in the morning, someone came to buy books.

"Boss, here's a copy of "Weekly Beijing Boys". ”

"Okay, a copy of "Shangjing Boy". ”

After looking for change, the boss retracted his hand into the stove again. On such a cold day, he can't support it without getting some equipment.

In fact, the newsstand has not had a good time lately. This year in particular, sales have essentially shrunk by half. All kinds of evening newspapers and daily newspapers are still selling, and it is difficult to sell a single sports magazine or fashion weekly in a day.

Manga magazines are slightly easier to walk, but not as good as before. Now he mainly makes money from snacks and drinks. However, in weather like this, drinks are not easy to go.

"Give me a copy of "Magic City Boy". ”

"I also want "Demon City Boy". ”

Three customers came in succession, all of whom came to buy "Weekly Magic City Boy". Seeing that the samples on the shelves were empty, the boss hurriedly put a new "Weekly Demon City Boy" from the inventory in the back.

What's going on, in the past, "Shangjing Boy" went better.

For the rest of the day, it was the same. Most of the readers came to buy "Magic City Boy". When "Magic City Boy" was sold out, "Shangjing Boy" didn't even sell out half of it.

The same is true elsewhere.

The money that "Weekly Magic City Boy" threw in the advertisement finally began to work. As soon as "The Walking Dead Show" was serialized, it caused a trend.

The drawing skills of the night and the story of the surviving have created "The Walking Dead" to fill the gap in the market for apocalyptic comics. And the experience of being a producer for more than ten years has also made him extremely aware of the audience's preferences. Whether it is in the rhythm of the story or the use of storyboards, it is at least one level ahead of other cartoonists.

Watching such a story is undoubtedly refreshing.

It's human nature to share. A few acquaintances began to spontaneously Amway's "The Walking Dead Show" in their respective circles, which made "Magic City Boy" sell even more.

This led to a shortage of supply in the next few days.

The phone of "Magic City Boy" in the office building of the magic capital was about to be blown up by the publisher who rushed to print it. And the printing volume of "Weekly Shangjing Boy" this week has not yet sold out one-third!

No matter how you look at it, the status of "Weekly Shangjing Boy" is not guaranteed!

If "Weekly Shangjing Boy" is really surpassed by "Weekly Magic City Boy", then it will be a real scandal for the high-level. Taking advertising alone, the promotion of "The Queen from Another World" serialized on "Shangjing Boys" is much greater than that of "The Walking Dead Show", and why is "The Walking Dead Show" so popular?

Even the scarf has been swiped by keywords!

Readers are tired of the royal comics of "Shangjing Boy". Once in a while, a cult cartoon depicting the dark side of humanity comes along and they feel fresh. Just like "The Walking Dead of Doom" can win the top of the global box office with a small production, "The Walking Dead Show", as the first person in zombie comics, naturally has the advantage of being a pioneer.

The first person to nibble on the cake will naturally eat the largest and sweetest piece. In addition, the story of "The Walking Dead" is not bad, and the editor-in-chief has done enough publicity for it before it goes public, so he is naturally popular!

It's just that the editor-in-chief of "Magic City Boy" didn't expect that "The Walking Dead Show" would be so popular. Although the sales statistics have not yet come out, it can be observed from the sales points of several newsstands that their sales this time are probably even higher than those of "Shangjing Boys"!

And it's not a little higher!

The editor-in-chief of "Magic City Boy" is almost going to open champagne to celebrate. Digging up the author of the surviving death, as well as praising "The Walking Dead Show" are all his ideas.

And now the sales trend of "Weekly Magic City Boy" is so gratifying, which completely shows that he has made the right decision.

What's even better is that this author was poached from "Weekly Shangjing Boy"!

It can be said how happy he is now, how depressed the editor-in-chief of "Shangjing Boy" is.