Chapter 52: Longsheng Supermarket
Since returning from dinner that day, dormitory 351 has changed a little compared to before.
Xu Chen has less time to play games, and often takes Zhang Hao to go around the girls' dormitory.
At first, Li Dong didn't care, until Meng Qiping told him that Xu Chen was pursuing Huang Shanshan, and Li Dong woke up.
Although Li Dong was not optimistic, he still blessed him, hoping that Xu Chen could get what he wanted.
When he came back from the end of the welcome party on the evening of the 30th, Xu Chen became much more silent, and Li Dong realized that something was wrong.
Because he happened to receive a call from Qin Yuhan in the evening, Li Dong didn't go to the party.
However, from Meng Qiping, who returned to the dormitory a little later, Li Dong still learned the reason.
It turned out that Huang Shanshan also had a singing performance at the party, and in the end, she overwhelmed the crowd, and even Bai Su's piano music was suppressed by her, winning unanimous praise from the School of Management and Economics.
Huang Shanshan is not bad in appearance, and Bai Su is also between them.
As soon as she got off the stage, many seniors flocked to her, and the roses Huang Shanshan alone received soft hands, of course, Bai Su was also treated.
Originally, this was nothing, it was too normal for a girl's beauty to be chased by others, and there was not much reaction when I saw Li Tie.
The key is that Huang Shanshan and a handsome sophomore senior seem to know each other, not only accepted other people's roses, but also told her to send her back to the dormitory with a smile.
This made Xu Chen, who was secretly following behind, sad.
Li Dong also shook his head slightly when he heard this, this is also a helpless thing, people are willing to do it, he can't help if he wants to, he can't beat the mandarin duck.
Besides, he doesn't care about getting involved in this kind of thing now.
Tomorrow is eleven, the school is on vacation, whether it is Qingyang or Longhua, there are many things waiting for Li Dong to deal with, and he has no time to comfort the injured Xu Chen.
……
On October 1, Li Dong boarded the bus back to Dongping early in the morning.
It was Yang Yun who came to pick up the station, and Sun Tao is now presiding over the work in Qingyang City, and he is not in Dongping.
Seeing Yang Yun, Li Dong thought of Qin Yuhan.
Qin Yuhan didn't go home on National Day this year, originally wanted Li Dong to go to the capital to see her.
But Li Dong still had a lot of things to deal with at hand, so he had no choice but to postpone the time to go to the capital.
Seeing Yang Yun, Li Dong was not too polite, and asked directly: "How are the decorations of several branches in Hechuan in Nanping?
Although there is usually telephone communication, there are some things that cannot be explained clearly on the phone.
"Everything is going well, Mr. Sun is preparing to open four branches at the same time in December, and now the progress in Qingyang may not be able to keep up, and Mr. Sun is urging. ”
Although Yang Yun has always been doing finance, Sun Tao has often been absent from the store recently, and almost all of Dongping's affairs have been entrusted to her, so it is concise and clear to talk about these things.
Li Dong nodded, the opening of the four branches at the same time was discussed between him and Sun Tao, just to make a big noise.
"What about Dongping?"
Originally, Li Dong just asked casually, after all, Dongping's side has been developing well, and there should be no problems.
But Yang Yun hesitated for a moment, and it wasn't until Li Dong stopped and looked at him that Yang Yun said, "The situation is not very good." ”
"What's going on?"
Li Dong frowned, Dongping is the key, at this stage, not only Qingyang's branch is waiting for Dongping's blood transfusion, Longhua is still counting on Dongping's support.
If something goes wrong in Dongping, resulting in a tight payment, Li Dong's layout in Pingchuan will fall short.
"Another supermarket has opened on North Street, which has had a certain impact on business in the distance. ”
Li Dong fell into deep thought, and it seemed that history was back on track.
Originally, I remembered that the first supermarket would appear in this year's Eleventh Dongping, but now although I was one step ahead, I still failed to change history.
However, Li Dong quickly reacted, today is the eleventh, if the other party opens today, it will not have an impact on the distance so soon.
"When did that supermarket open? Is it a thriving supermarket?"
Yang Yun was a little surprised by Li Dong's reaction, but still replied: "It's been open for half a month, and the supermarket is not called Xingwang, it's Longsheng Supermarket." ”
"Half a month, the ...... of the rise"
Li Dong muttered, and his memory still changed.
Originally, this was not the case, Xingwang Supermarket is gone, but it is an extra uplift.
Li Dong was not in a hurry to go home, and asked Yang Yun to take him to the newly opened supermarket.
……
The same location, the same signboard, but the name of the supermarket has changed.
It's not just the name that has changed, and the boss is not the original boss, but a person that Li Dong didn't expect and is reasonable.
Feng Bin, Feng Jinsong's father, is the richest man in Dongping.
Feng Bin is worth a lot of money and has a wide range of contacts, so it is normal to know that the supermarket makes money.
Li Dong didn't enter the Longsheng supermarket, so he stood across the road and watched for a long time.
"His place is not as big as mine, the decoration is not as good as mine, and the popularity is not as popular as mine, why does it have an impact on the distance?"
Li Dong was silent for a long time, and suddenly asked out loud.
Yang Yun paused, and was about to speak, when he heard Li Dong say, "How much less business is there in the distance?"
"It's nearly thirty percent less in the past half a month!" Yang Yun hurriedly replied.
"Sancheng!"
Li Dong's voice became a little heavier, but thinking that the woman in front of him was not just his own employee, he forced his anger and asked, "How can there be so much less?"
The area of the uplift does not exceed 500 square meters, which is less than one-fifth of the distance.
In addition, the market has been opened in the early stage of the distance, and with fame, so much business should not be robbed.
"Longsheng is fighting a price war with us, and his price for the same goods is 5% lower than ours. ”
After Yang Yun finished speaking, Li Dong breathed a sigh of relief, if it wasn't for other reasons.
As for the price war, there are pros and cons to this thing, and Li Dong doesn't attach too much importance to it.
To be honest, the price of goods in the distance is not too high, and the purchaser is still directly supplied by the general agent, and the purchase price is definitely much cheaper than that of other small supermarkets.
Longsheng is not a big place, and he can only supply those second- and third-level agents, the purchase price is more expensive than the distance, and the price is cheaper than the distance, which is completely a loss and a profit.
To say that there is a 15% profit ratio in the distance, Li Dong suspects that Longsheng may not even have 5%.
However, he can't be so laissez-faire, plus Longsheng is still from Feng Jinsong's family, and Li Dong will not ignore it.
When asked, "How's the loyalty card system doing?"
"It has been debugged almost, and Mr. Sun personally went to the capital to find a large company to customize, which is no worse than other large supermarkets in China. ”
"Good!"
Li Dong was very satisfied with Sun Tao's speed, and he had only just talked about the membership card system, but he didn't expect Sun Tao to do it so quickly.
Originally, there was only one store in the distant supermarket, and Li Dong had not thought about developing a membership card, but now that there are more branches, the membership card system will naturally be opened.
It's not just a simple membership card, but also a shopping card, which is a real killer.
Li Dong still remembers that when the shopping card first appeared, it was called a fire!
Whether it is a gift or a trustee, a large-denomination shopping card is indispensable, and the welfare of the unit company is also based on the shopping card.
Li Dong heard from a friend that there was a small supermarket in his city at the beginning, and the value of shopping cards sold in a year was equivalent to 100 times the sales!
Of course, Yuanfang will definitely not be able to sell so much, after all, Yuanfang's sales in a month are now nearly 10 million, and a hundred times is 1 billion, and Dongping can't eat it.
"Manager Yang, how long will it take for the membership card to be launched at the earliest?"
Yang Yun hurriedly said: "The internal debugging is almost the same, if you need it urgently, you can do it tomorrow." ”
Li Dong was even more satisfied, so he said: "Then tomorrow, take advantage of the National Day to promote the membership card." ”
"Also, for the time being, the shopping card will only launch 100, 500, and 1000 of these three, and the total price of 1 million will be launched first to try the market reaction. In addition, I took another 200,000 shopping cards and sent a little to various government departments, and said that they would help try it. ”
Although Li Dong doesn't like to deal with officialdom, he still understands the sophistication of the world.
The distant supermarket can't hide it from others to make money, and Li Dong doesn't care about sending a little favor out, as long as it can be less troublesome.
Yang Yun wrote down Li Dong's words one by one, and asked, "Then ...... Longsheng here?"
Li Dong was a little speechless, Yang Yun's vision was still not long-term enough.
However, when the mother-in-law asked, Li Dong patiently explained: "The membership card and shopping card are launched, and the price after our discount is not much different from Longsheng." You say the same price, would you rather go to the uplift or go afar?"
"Far away......"
Seeing Li Dong staring at herself, Yang Yun said against her will, in fact, she wanted to say that if it was herself, it didn't matter where she went.
Li Dong saw that her words were insincere, but he didn't explain anymore.
The launch of membership cards is not only a discount, but also an increase in customer stickiness, which is one of the enduring magic weapons of those big supermarkets.
Even if Longsheng wants to make a membership card, I am afraid that the gains outweigh the losses, and the profit level is not high, and then the membership card is launched, it will really lose money.
However, if there is no membership card to bind customers, there will be a lack of central customer groups, and once the force is exerted from afar, the rise will not last long.
What Li Dong has to do is to defeat Longsheng, isn't Feng Jinsong rich, and when Longsheng falls, even if he can't shake Feng Bin's roots, he will lose a lot, you must know that the supermarket still has a lot of investment in the early stage.
Although Longsheng is not as far away as far, the initial investment is probably not less than 500,000.
It would be better if Feng Bin didn't close the door and hold on, one more day of opening would be thanks to this day, Li Dong had this confidence to play Longsheng to death.