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"What caused the box office fraud of "Those Years" and the chaos of the film market?

Recently, three movies were released at the same time, "Those Years", "Those Years, The Girl We Chased Together", and "Pacific Rim" The three movies staged the scene of the Three Kingdoms War in this April file, and everyone was unanimously optimistic about "Those Years", of course, this movie also lived up to expectations and won the box office of 60 million in the first week.

But when the box office fell sharply in the next two days, the box office on the fourth day reached an unexpected result of 38 million, so in a skeptical attitude, Xiaobian and a number of staff scattered to various performances to watch the show, and the box office on the fifth day was 12 million, which was expected, because although the number of people in the field was scarce, there were many shows.

However, the editor and many colleagues still chose to continue to stick to it, but they were surprised to find that "Those Years" chose two ways to fake, which had to be shocking.

……”

This news reported by Hangzhou City Weekly clearly pointed out that "Those Years" chose to fake, if this is just a city report, but another report is a bit worthy of everyone's counter-examination.

Yanjing TV also reported the incident at 30 minutes of the news, and clearly pointed out that there was a false box office situation in all major theaters in Beijing.

The news reported by Hangzhou City and Yanjing seems to have caused an uproar!

The box office has always been chaotic, but everyone is clearly guarding a line, you can occasionally compete on the film schedule, and even the abnormal competition of private rebates is allowed within the unspoken rules.

But box office fraud has always been shamed by everyone!

Or even this is a rule-breaker!

In the face of these two reports, the water almost fainted on Monday, and such a report is simply a fatal blow to them, especially the public opinion!

Therefore, the official Weibo of 'Tianfeng Entertainment' issued an urgent statement, saying that they will definitely investigate such a thing thoroughly, if it is true. No matter who did it, they were severely punished.

It's a pity that this statement doesn't mean anything at all in everyone's eyes, and no one is stupid.

At this time, media reporters from all over the world reported on this incident one after another, and even CCTV announced this incident.

Final word!

There seems to be no room for whitewashing in this matter!

And the media reporter also announced the two ways to buy the box office in "Those Years".

The first type is "midnight charter, the venue is full". refers to the private agreement between Tianfeng Entertainment and the theater chain. During the non-profit time period of the theater, such as between 12 midnight and 6 am, there is no time period for the audience at all, and the box office is pumped up by chartering;

The other is called "trick sale". This means that during the profit-making period, Tianfeng Entertainment bought part of the seats in the theater in advance. When actually watching the movie, there is no real audience, and this method of injecting water into the box office is more hidden and not easy to be detected.

The two routines naturally aroused the anger of the industry, and Gao Zhuang, Chen Gang, Hao Bing and others, who endorsed "Those Years" at that time, also remained silent, and did not dare to stand up at this time to brush up their sense of existence.

As for Zhao Yu, who has always dared to act in the film industry, he didn't care about any face at all, but scolded when facing the interview: "The market is spoiled by these people, and movie garbage uses other means, which is really a shame for us filmmakers." ”

Not only Zhao Yu, but also the associate professor of Chinese opera 'Wang Baoguo' is also firing. And what he calls for is to standardize the film market as soon as possible, and such movies should be taken off the shelves immediately.

It's a pity that the current film market does not have a clear provision and regulations, CCTV also interviewed the Film Funding Office, and the person in charge said helplessly: "Although we have supervision over this matter, we can't manage it!"

"And there is a real lack of some legal basis for dealing with this issue"

The person in charge finally said: "After this incident, the next policy and regulations may be more perfect for punishment."

……

Although in the end, "Those Years" did not have any punishment, but what is more serious than the punishment is word-of-mouth, it can be said that after this incident, "Those Years" can be said to be completely about to withdraw from the April file.

Even due to the ambiguity of his box office. His box office statistics are not included in the record for the time being!

In other words, the next thing really became "A Tale of Two Cities"!

Happy!

This matter is simply very happy, but it is a little depressing for the major distribution companies of Tianfeng Entertainment, China Film, United Imaging, and Shadow Line, as for 'Tianfeng Entertainment', he has already cried and fainted in the toilet.

"Haha. Usually I hate journalists the most, but this time I have to say that these reporters are doing a great job. ”

Sun Kai laughed and said: "We now seem to have a hard side of the first-week box office champion is quite big, although "Those Years" has not yet been released, but there is nothing to be afraid of. ”

The vice president also said: "Yes, this is really in the sky for a while, and under the ground for a while." It was a surprise to mention. ”

Geng Na smiled: "No matter what, this time we can finally raise our eyebrows." ”

"That is, the box office is already 200 million, and the box office will sprint to 300 million in the next week, which is enough to go down in the history of small-budget movies. ”

Sun Kai was extremely happy.

There are not a few box office miracles in domestic films now with the development of the Chinese New Year stalls, but after all, they are high-investment movies with superstars, but movies like "In Those Years, The Girl We Chased Together" are in the minority after all.

No, not a few, but no!

Lin Chen smiled and said nothing, he remembered that when the box office of "Those Years" exploded three days ago, he called Liu Ye of 'Hangzhou Weekly' and Xia Yuhan, who worked at Yanjing TV, respectively.

Of course, I also told CCTV that CCTV has been grasping typical recently!

However, if you want to blame, you can only blame 'Tianfeng Entertainment' for being too greedy, and if they don't fake the box office later, Lin Chen will have nothing to do.

Therefore, they can only be blamed for this death.

The turmoil of 'box office fraud' was constantly discussed, but after a day, everyone postponed the discussion, and the real first round came out.

After the box office statistics of the first week came out, it marked the first week of this Tale of Two Cities, and now "Those Years" beats "Pacific Rim"!

From the beginning, all people were not optimistic about it to now, and many people are looking forward to the miracle of "Those Years", and it didn't take long before and after.

However, the box office did not come out on the last day, even if the current box office is in the first place, but still dare not fully publicize.

So at this time, Sun Kai and others were anxious, how much was the box office in the first week?

When the box office came out in the first week, Sun Kai and others looked at the statistics list and were completely stunned.

Immediately followed by an angry roar: "Quickly call a press conference, reveal the news, and then use all channels to fully promote "Those Years"!"

[It's about to be 515, I hope to continue to hit the 515 red envelope list, and the red envelope rain will be able to give back to readers and promotional works on May 15. A piece is also love, and it must be better!] (To be continued.) )