Chapter 286: Big Fish Eat Small Fish
Seeing An Lingshan silent, Ye Tianming looked relaxed, got up leisurely, and admired the layout and decoration of the office.
Although he is only in his early forties, he has been at the helm of the Maple Leaf Jahwa Group for more than ten years, which means that he officially became the chairman of the Maple Leaf Jahwa Group in his early thirties.
Up to now, there are many CEOs of listed companies in their early thirties, and many of them are of many generations. But back then, he was one of the youngest CEOs of listed companies, and he could be called the top young talent in China.
He was full of momentum, scolded Fang Xuan, and was determined to build Maple Leaf Jahwa Group into a leader in the Chinese cosmetics industry. Over the past ten years, the total assets of Maple Leaf Jahwa Group have grown from more than 3 billion yuan to 20 billion yuan today.
This result is actually quite good. But in his opinion, it was a complete failure. The reason is not that he is incapacitated, but that Maple Leaf Jiahua Group has two huge flaws. One is that Maple Leaf Jahwa Group has never found a core flashpoint, and the other is that the internal friction is serious.
The core flashpoint refers to the fist products that can drive the entire group. The internal friction is serious, and once he puts forward radical and risky ideas, he will encounter various kinds of resistance within the group. Some of these resistance come from the elders of the group, but more often it comes from the uncles and brothers who hold the shares of the group.
In the former, he has been trying to find ways to merge and acquire some companies with development potential to develop the group's side business. In the latter, he used various means to constantly devour the shares in the hands of those uncles and brothers, and at the same time eliminated those group elders.
Over the years, although both have made achievements, they have not achieved much.
The emergence of Dumping Snow Company made him see a huge opportunity.
If it can successfully acquire Dumping Snow Company, Dumping Snow Perfume will definitely become an excellent weapon for Maple Leaf Jahwa Group to conquer the city.
On the other hand, the physical channels of Maple Leaf Jahwa Group are fully open to Dumping Snow Perfume, coupled with his secret transfer of the group's interests into Dumping Snow Company, which is enough to make Dumpling Snow Company, which has huge potential, have a market value of more than 10 billion yuan in two or three years, even surpassing Maple Leaf Jahwa Group.
If the two parties merge and reorganize, or exchange shares, he already holds 30% of the group's shares, and can easily obtain more than 50% of the shares of Maple Leaf Jahwa Group. With absolute control of the group, coupled with the core product of Snow Perfume, he is confident that he will build Maple Leaf Jahwa Group into a leader in the Chinese cosmetics industry within ten years.
This is also the reason why he is the first to do it.
The temptation of the Falling Snow Company is too great for him.
Although, he looked at the office furnishings with a casual look, and from time to time he sighed twice, as if admiring something. But in fact, his mind was all on An Lingshan's body, and he didn't know what he had just seen.
An Lingshan looked at Ye Tianming like a clown, although time is precious, it is still worth spending a few minutes or ten minutes to watch the chairman of a listed company praise his clumsy acting skills.
One-minute, two-minute, three-minute......
Ye Tianming's demeanor became more and more unnatural.
If it weren't for the corner of his eye that swept to An Lingshan still sitting on the chair, he even wondered if An Lingshan had left.
Otherwise, why didn't you open your mouth for a long time?
Previously, An Lingshan felt that her secretary had no eyesight. At this time, it was changed to Ye Tianming secretly scolding the secretary for not having eyesight, and he didn't know how to act at the opportunity.
In fact, his secretary is not only beautiful, but his ability is actually quite good. didn't open his mouth, it was purely because Ye Tianming had tried and tested this trick repeatedly in the face of a weak person before, and he could cause huge pressure on the opponent every time.
Some people who don't have much experience and city government can't even withstand this pressure, and they can sweat profusely in winter.
An Lingshan is cold by nature, although she is watching a good show, her face is still cold and expressionless. In the eyes of Ye Tianming's secretary, this is more like a nervous mood, and he is trying to resist Ye Tianming's aura.
If you can't resist it, it's just a matter of time, maybe you will be forced to speak in the next second.
The next second, it went down for hundreds or thousands of seconds, all the way to ...... Ye Tianming's forehead had gradually secreted a layer of faint sweat.
He finally couldn't help but turn his head to look at An Lingshan, with a somewhat unhappy expression: "Mr. An, I have limited time, do I need to think about it for so long?"
"Thirty billion. An Lingshan said indifferently.
"This is impossible!" Ye Tianming sneered: "It seems that Mr. An needs me to introduce the Maple Leaf Jahwa Group." ”
"Is Chairman Ye trying to threaten me?" An Lingshan asked.
Ye Tianming shook his head: "It's not a threat, but I want to introduce to Mr. An the difference between Maple Leaf Jiahua Group and Chanel and Guerlain." ”
He sat down opposite An Lingshan and said with a smile: "First of all, the connections of the Maple Leaf Jiahua Group in Nanhuai Province are definitely not comparable to them. I don't think Mr. An can deny this, right?"
An Lingshan looked at him quietly.
The corners of Ye Tianming's mouth raised slightly: "Our Maple Leaf Jiahua Group has been operating in Nanhuai Province for decades, and the relationship network in all aspects has already reached a level that Mr. An cannot understand. And the snow company, whether it is a production line or a physical sales channel, is also all in Nanhuai Province. ”
An Lingshan was silent.
"Again...... I teach Mr. An the way of doing business. Ye Tianming chuckled: "In the cosmetics industry, competition has always been fierce. Moreover, cosmetics are one of the products that rely most on word-of-mouth and advertising. But any negative news is very likely to be fatal. This is even better than those celebrities. If Mr. An wants to open a company to operate cosmetics in the future, the most important department is the sales department, but the second most important department is not the product department and the publicity department, but the crisis public relations department. ”
After a pause, he continued: "Crisis PR is extraordinarily important to a cosmetics company. Excessive lead and mercury, dioxane, heavy metals, hormones, prohibited substances...... With a lot of products, it is difficult to guarantee that there will be no problems. As long as it is a little problem, if it is not handled properly, it will be used and expanded by people with good intentions, which is a fatal blow to large cosmetics companies. What's more, a single rumor can ruin a major cosmetics company. Just like Bawang Group, the field of daily cosmetics is enough to rank among the top in China, and shampoo once became the first brand in China. As a result, a rumor made it collapse, and it has not completely climbed out of this big pit until now. ”
An Lingshan sneered in her heart, all kinds of negative news are a common means of competition between cosmetics companies, how could she not be prepared. Ye Tianming really wants to make people spread rumors about what is prohibited in Dumpling Perfume, and she can take out the test reports issued by Dumpling Perfume in major authoritative testing institutions around the world as soon as possible. It worked properly, but Ye Tianming spent his own money to advertise for the snow company.
Moreover, she can also be held accountable afterwards and sue the relevant TV stations and media to court. The compensation is nothing, please ask more water armies to create public opinion, wildly unleash map cannons, and bitterly say that the current TV stations and media can do anything for money, once they succeed in arousing the anger of netizens, they can at least be worth more than a billion advertising costs.
Ye Tianming's threat was no deterrent to her.
Of course, she wouldn't tell the other party.
Ye Tianming obviously didn't know what An Lingshan was thinking, he smiled leisurely: "Mr. An is very courageous, with the charm of the product itself and the huge publicity cost, the company can be called a thousand miles a day." But if you run too fast, you will fall harder. One or two media spread rumors, and they can also ask a public relations company to urgently refute the rumors at a high price. But if the major newspapers, magazines and other news media in Nanhuai Province suddenly announced in unison what contraband was contained in the snow perfume, and then published some photos of the quality supervision department on the Internet, it would not be possible to refute the rumors. Even if this turmoil only disappears in a month or two, I'm afraid that the capital chain of the Tilting Snow Company will have to collapse, right?"
"Three billion. An Lingshan lowered the price, and it seemed that she was compromising.
Ye Tianming shook his head: "500 million shares." ”
"Then there is no need to talk about it, three billion, you don't want to, Chanel and Guerlain do. An Lingshan said disapprerovingly.
Ye Tianming smiled indifferently: "Even if they are willing to pay this price, they can't make a decision in a day or two." At the very least, in order to be approved by the board of directors, it will take more than half a month to prepare various evaluation reports on the company. Various procedures went down, and in less than a month, it was simply impossible to reach an acquisition agreement. One month...... But it's full of variables. If the Tilting Snow Company were to encounter a huge change, or even break the financial chain, I think they would be happy to join forces to lower the price, and then divide all the recipes of the Tilting Snow Perfume at a low price. ”
An Lingshan was silent, for a moment, and said categorically: "Two billion, one point less, you can leave directly." Maple Leaf Jiahua Group has a huge network of resources in Nanhuai Province, you don't always think that the Dumping Snow Company fell from the sky, it doesn't have any relationship, right? Dumping Snow Company does not have any loans, and the core is the perfume formula, the company is bankrupt and closed, I just spent a few more years starting from scratch. ”
Ye Tianming couldn't help frowning, two billion, far exceeding his expectations when he came. But as An Lingshan said, the company does not have any loans, and no matter how bad it is, it will only take a few more years to start from scratch. With the perfume formula in hand, you don't have to worry about not being able to make a comeback, or find those international brands to sell at a good price.
"If you can't make up your mind, just go home and think slowly! I don't have time to entertain Chairman Ye. An Lingshan unceremoniously gave an eviction order.
Ye Tianming's face suddenly couldn't hold back, but he couldn't help but not have a seizure.
After hesitating, he gritted his teeth and said resolutely: "Cash!"
Once the physical sales channels of Dumping Snow are successfully injected into the Maple Leaf Jahwa Group, and at the same time the cooperation with the Maple Leaf Jahwa Group is reached, the shares of the Maple Leaf Jahwa Group are bound to rise sharply. Two billion worth of stocks is worth two billion in cash.
"Yes......" An Lingshan hesitated for more than ten seconds before nodding, in fact, she wanted Ye Tianming to propose cash payment from beginning to end. It's just that she proposed it and Ye Tianming took the initiative to propose it, which are completely different things.
"Tomorrow I will send someone over to check the perfume formula and accounting status, Mr. An, happy cooperation!" Ye Tianming's courage was not small, after making up his mind, he stood up and stretched out his right hand towards An Lingshan, and his powerful aura burst out again.
"Don't send it!" An Lingshan ignored indifferently.
Ye Tianming smiled disapprovingly, and turned around and left with the secretary.
"Mr. An......"
When Ye Tianming and the secretary left, Xin Li stopped talking.
The company was acquired, and the other positions were fine, and in order to maintain stability, at least in a short period of time, they would not be fired. When you meet a generous boss, there is even the possibility of a salary increase. She, the secretary of the former boss, has only one way to go.
An Lingshan said indifferently: "You shouldn't have sorted out yesterday's sales report and the progress of other cities, right? I want to see it in half an hour." ”
Xin Li nodded, although she was apprehensive, she still left the office a little helplessly. If she behaves well during this time, An Lingshan may take her with her if she plans to start another business after getting the money. If she doesn't behave well, she'll have to look for a job again.
While there was still time, An Lingshan got up, took out those international brands from the filing cabinet, and the market share of its products in the cosmetics market of various countries, and buried her head in research.
Ye Tianming was left behind by her.
An Lingshan's vision is not to become one of the most well-known luxury brands in the world, but to surpass Procter & Gamble, a giant in the daily chemical industry. Maple Leaf Jiahua Group is just a stumbling block on her way forward.
She had studied all night yesterday and had already made a detailed plan. Even after the plan was completed, she had already made new changes to the planning and layout of the Snow Dumping Company.
Right now, things are going according to her plan, so naturally there is no need to waste time on this.
Big fish eat small fish, this is the law of nature. But there are always exceptions in the world, and some small fish can in turn eat fish that are larger than them.
The snow company with An Lingshan is such a small fish.
The abundant aquatic plants are enough for this small fish to grow quickly. But if a big fish comes in and wants to swallow it, and in turn swallows the big fish, it is its style and true nature!
……
Downstairs, behind Ye Tianming, who was full of spring breeze, the secretary hesitated for a long time, and finally couldn't help but speak: "Chairman, the acquisition funds are so much more than expected, will it be too risky?"
"Risky?" Ye Tianming smiled indifferently: "The acquisition funds are much higher than expected, but this is only because this Mr. An of Tianxue Company has a much smarter mind than expected." In fact, the potential of Dumping Snow is much greater than that of Maple Leaf Jahwa. Give the company enough room to grow, even if the president gives up the radical and risk-taking style, three or five years later, the total assets of the company can still easily surpass the Maple Leaf Jahwa Group. Two billion to buy the snow company, there is no better deal. Pity...... The mall is like a battlefield, the big fish eat the small fish, and I am not the biggest fish. ”
Ye Tianming sighed faintly, the potential of the Tilting Snow Company was too great, and he had to swallow the Tilting Snow Company before the bigger fish could make a move. Otherwise, if a small-scale suppression slowly forces An Lingshan to compromise, I am afraid that more than a billion yuan will be enough to easily win the snow company.