Chapter 213 Reverie about Real Estate

If you want to mix in the construction industry, real estate is a topic that can never be bypassed. There is no way, because the correlation between the two industries is too high.

Li Huayong has always believed that the term "real estate" is actually not accurate, and the word "house" in front of it is purely embellished. Because there is only one core keyword in this industry, that is, "land", land! A simple name of "real estate" or "real estate" may better explain the essence of this industry.

If you really want to talk about it, maybe the construction industry has more to do with "housing", because construction and construction, traditionally, the earliest definition of the construction industry, is not to build houses with people? It is only later that this industry has been extended, adding infrastructure buildings such as road and bridge construction, airports and docks. But in any case, "building a house" is an important part of the construction industry, an important part of it, and one of the most important and core components, and this may never change.

The core of the construction industry lies in the word "house", and the key word of the real estate industry lies in the word "land", but the simplest truth, all "houses" must be built on the "ground". It is for this reason that these two industries are closely linked, and their correlation is higher than that of most other industries.

It is precisely for this reason that Li Huayong, who is interested in making a difference in the construction industry after being reborn, it is impossible for him not to pay attention to the real estate industry. After all, this is closely related to the development of his future career, and Li Huayong can't pay attention to it if he wants to.

When it comes to real estate, I believe many people have something to say. It's a very unique industry, and you can even think of it as a very strange one. It's obviously a big industry, and it's almost everyone's relevance, but almost all ordinary people feel that it's too far away. This is obviously an industry that should be very forced, but it has never made a good impression. When you mention the industry, almost all of them come to mind are negative words.

If you want to say that in the future, the reputation of the real estate industry is really enough, this industry is like a rat crossing the street, almost to the point that everyone shouts and beats it.

For example, in later generations, when it comes to corruption and social injustice, everyone scolds real estate, and when it comes to power-for-money transactions and power rent-seeking, there is nothing to say, and everyone continues to scold real estate. One of the funniest things is that some problems obviously have nothing to do with real estate, but everyone still likes to catch this industry and say something, and scold a few words if there is nothing to do, and it is more terrible This is not an isolated phenomenon, from the official media to public opinion, real estate is the most scolded industry. It seems that all the problems in the country are caused by this industry, as if as long as the problems of this industry are solved, there will be no other problems in the whole country.

Li Huayong has no intention of washing the floor for this industry, but he still feels that this industry has been "demonized" a little too much in later generations. It must be admitted that there are indeed many problems in the real estate industry, and various corruption problems and unspoken rules are indeed shocking. Even as a former industry insider, Li Huayong has seen too many insiders in this industry, and his understanding of this industry should be much deeper than that of many ordinary people.

To what extent is the problem of corruption in the real estate industry? There is a very funny joke in later generations that may illustrate the problem: "The entertainment industry says that it plays its unspoken rules well, and people in the real estate industry laugh, and the real estate industry says that they are the most corrupt, and the financial industry is smiling and silent......

But Li Huayong still believes that the problems in this industry have never existed alone, let alone this industry. It can even be said that the root cause of many problems in this industry is not because of the industry itself, but only because of some characteristics of the industry itself, which has caused it to become a high-incidence area of money and power trading and unspoken rules.

If you look at this industry with a normal mind, it is not a monster, it is just a normal and ordinary industry.

If we are a little more positive and positive, it is not an exaggeration to say that it is a big industry related to the "national economy and people's livelihood". This is an industry that will inevitably emerge after a country's economic development reaches a certain level, and this industry is closely related to almost everyone's daily life, so there is no need to see it as a flood beast.

It is precisely because Li Huayong can look at this industry with a relatively peaceful attitude, and this industry is closely related to the construction industry that Li Huayong is now engaged in. Li Huayong believes that after his career develops to a certain extent, he will have to intersect with this industry sooner or later, and it is even possible for him to directly get involved in this industry in the future.

However, it must be pointed out that although Li Huayong is already paying attention to this industry now, he has made certain mental preparations. But he has no intention of entering the real estate industry for the time being.

It's not that he cares about the bad reputation of the industry. You must know that Li Huayong is now working as a contract foreman, and he even dares to work as a contract foreman, imagine how much better the reputation of the contract foreman can be than that of a real estate developer?

The reason why Li Huayong has no intention of entering real estate now is not that he doesn't want to, but that he doesn't dare, Li Huayong knows the characteristics of this industry, and he knows that with his current strength and connections, he is not qualified to play real estate at all. So what are the characteristics of the real estate industry itself? In the most common saying in the industry, the real estate industry has the characteristics of "two highs and one long", and the so-called "two highs and one long" refers to "high debt, high leverage and long cycle".

Speaking of which, in fact, there is no need to explain much, as long as you can understand the characteristics of the real estate industry, you can understand why Li Huayong does not dare to act rashly at this stage.

Of course, although Li Huayong didn't dare to act rashly, he couldn't contain his imagination. In the living room of Lei Jianjun's house, when Lao Lei mentioned Lao Liu, Li Huayong couldn't help but start thinking about it.

“... When it comes to the domestic real estate industry, the most typical and representative should belong to the "one south and one north two thousand" founded by the two kings in the north and south, when was the "ten thousand" founded by the old king in the south? It seems that their company was established when I first crossed in 84? But they officially entered the real estate, and it will have to wait until the end of next year. As for the old king in the north, it seems that he will not start a business until next year...."

“... These two real estate companies represent two different models of real estate enterprises in China, if I get involved in the real estate field in the future, which model should I learn? First of all, I will definitely not be able to learn the routine of the southern king, his official background is too deep, this is not everyone can have, at least I do not have this condition. And his "10,000" equity composition is too complicated, and in the end he can't even control himself, and later he can only rely on pretending to be a fool, which is a typical example of pretending to be a fool, relatively speaking, the "10,000" background of the northern king is a little simpler, so this model he engaged in should also be more valuable for reference..."

“... As for the business methods of the two old kings of Nanbai, we must admit that they can become the leaders in the industry, except for some commonalities, they all have their own uniqueness, but since I am a traverser, playing those business routines, do I still need to be afraid of them? Therefore, as long as there are certain conditions, even slightly worse than their external conditions, I should also have the confidence to compete with them..."

“... The question now is when the "old man" will go to the capital to inspect and give instructions, as long as the old man opens his mouth, then I will be ready to enter this field..."

Thinking of this, a smile hung on the corner of Li Huayong's mouth, a smile that no one could understand.

What Li Huayong remembered at this time was the story of the domestic No. 001 "land development certificate" in the hands of the elder Liu.

First of all, how did this No. 001 land development certificate reach the hands of the elder Liu? Li Huayong did not know much about the inside story, but he knew that this land was in the capital and was issued by the people and government of the Beijing city.

To say that this in itself is a bit unusual. As we all know, our country has a very good practice of carrying out reform and opening up, that is, any new thing likes to start a "pilot project." Only when the "pilot" is successful and the lessons learned are summed up will it be decided whether to roll it out nationwide.

This is where the unusual thing comes in. You must know that the capital is the "first good place", and according to convention, this place will almost never be selected as a "pilot".

The so-called "first year of real estate" in the industry actually comes from the reform of the national real estate policy, which has gradually changed from the previous welfare housing system to the commercial housing system.

There is no doubt that this is a very significant reform initiative, and it is not an exaggeration to say that it is one of the most influential reform initiatives in decades. But it is such a move, but it chose to use Beijing as a pilot. And all this has to start with the seemingly unintentional speech of "his old man" when he visited the capital once.

The specific story is as follows: One day, accompanied by the leaders of Beijing City, "his old man" went to a certain enterprise in Beijing to inspect the housing situation of the workers.

"You all know that my eldest son is disabled, I'm sorry for him, so I want to buy a house in the capital for him to live in after I retire, do you think it's okay?"

“....”

I believe that the leaders of Jingcheng City, who accompanied the "old man" on the inspection at that time, must have been a little confused after hearing this.

Do you know that the current houses in China are all allocated, and there is no relevant policy for buying a house at all?

You can make up for the rest of the things by yourself, which is why the No. 001 land development certificate will appear in the capital.

"Let's eat!"

But it was Comrade Xu Lijuan who came in and interrupted Li Huayong's reverie.