The topic of "Ikebukuro West Exit Park" also caused a lot of controversy within the Ming Dynasty. The core issue is, of course, risk. This is not a risk that may be sold on the street or that the goods cannot be sold, but a real policy risk. Companies of any culture are insensitive to this kind of thing.

However, if it is Yue Qingyan, then this risk is worth taking.

This is not only based on his own judgment of market value, but also based on the judgment of the background endorsement channel after understanding the sales segmentation channel of "Yinying".

"Yinying" is a very rare book in the past few years that the first channel sells more than the second channel. Although the first channel refers to Xinhua Bookstore, as the most powerful distribution network in China, this channel is not only bookstores all over the country, but also includes official and institutional channels for ordering various books through Xinhua Bookstore. After all, it is impossible for various institutional channels to have this kind of mind to deal with countless publishing houses and publishing companies, and it is more convenient to obtain all the books they need through a single distribution agency.

These market channels include, but are not limited to, local libraries, university libraries, community cultural centers, and various enterprises and institutions. Since the distribution department of Ming Qian Company has a very solid channel relationship, they have dug deep into this channel.

Nowadays, school bookstores and the like also take books from one channel, but that kind of scattered sales data cannot support a huge market. "Yinying" is not, based on a salesperson's one-channel sales account for a certain university. In total, a university has purchased more than 17,000 copies of Yinying in the past year, with an average of 1,700 copies sold per volume.

Of these, 70% are sold in the on-campus bookstore. Because the on-campus bookstore often gives profits to students, and the deduction rate of the books they get is also low, as long as the purchase can keep up, in fact, students are still willing to buy books from the school bookstore. The 20 per cent is then distributed among the various programs and expenses of the school. For example, if a liberal arts project studies sociology, political ecology, science fiction, etc., a project team of 20 people, one person can apply for one set. Among them, it is not excluded that some people buy and watch and play in the name of the project.

Eight per cent were split by the library. In addition to the school-level library, there are also reading rooms for various faculties and departments. And looking at library data, there's one statistic that would be interesting: the repeat purchase rate. The library generally has a batch of books, and the number will not be small, even if it is an extremely unpopular professional book, there will often be a few at once. There are only high-priced goods such as imported books, picture albums, and magazines, and it is almost enough to get one or two copies. When the borrowing law of a book is very high, there will be two branches: one is that the number of books is not enough, and the other is that the depreciation rate is high. So the library had to be restocked. And "Yinying" in this university library actually replenished the goods twice.

What is the rest of the 2%? Of course, it is the loss of sales, printing errors, binding quality problems, and so on. As well as some inventory that is currently on sale.

According to the general book turnover rate, at least half of the teachers and students in this school have already read "Yinying". That's ridiculously high.

There are even more outrageous sales ledgers. BJ's Xinhua Bookstore records their sales to various establishments, and the list looks a little scary: the General Office of the State Council, the Ministry of Foreign Affairs, the Ministry of Commerce, the Ministry of Culture, the Propaganda Department of the Central Committee, the Communist Youth League Committee, the Ministry of National Defense...... Wait a minute. Regardless of whether it was really a need for various policy research offices, or a wave of group buying by readers in these departments, Yinying did cover these departments. In other places, there are also sales accounts for the academies of the army, navy and air force......

In the Thirteenth Fleet, there are many people with suspicious backgrounds who speak very cautiously. There are also cadets who have already revealed their identities, civil servants, and so on. It is also a corroboration in itself.

And "Yinying" has covered to this point, and it has not been banned, which means that there is generally support for "Yinying" and Yue Qingyan. On this basis, Yue Qingyan said that even if "Ikebukuro West Exit Park" is a little sensitive, the official attitude may be to wait and see. "Ikebukuro Nishiguchi Park" is only a little sensitive, but the overall social sense is positive.

It is based on this judgment that the company finally decided to promote "Ikebukuro West Exit Park", and strive to cover the market in a short period of time, supplemented by various guiding articles and promotion strategies, plus Yue Qingyan can attend some reader exchange meetings, interviews and the like, to explain the positive significance of writing this series. As long as you stand firm on this caliber, the sensitivity of "Ikebukuro West Exit Park" may be a good thing.

No decision is easy, no decision is something that can be slapped on the head. If it weren't for the solid sales data of these sales ledgers, the number of first prints of the "Ikebukuro" series might have been greatly reduced.

And how did these data come about? The company itself was not a Xinhua bookstore, and they had to rely on the front-line distribution personnel to talk to the people of the Xinhua bookstore one by one and sign a confidentiality agreement, and then they could get the data. These front-line salespeople still owe more or less favors.

Eventually, the first volume of "Ikebukuro Nishiguchi Park" will have a print run of 200,000 copies. For this book, this number is already quite staggering. Counting the profits brought by Yue Qingyan's "Yinying" for more than a year, basically this "Ikebukuro" series can ensure that 200,000 copies of a single volume will be sold out, and Yue Qingyan can properly complete the bet with Ming Qian Company, thus becoming one of the shareholders of Ming Qian.

Combined with the current and Ming Dynasty's shareholding in Silver Leaf Culture, the two sides will form a closer alliance of interests, one will prosper and the other will lose.

Yue Qingyan finished the long-awaited first volume in just a few days. Ishida Irara's original "Ikebukuro Nishiguchi Park" series, each volume has four stories. But Yue Qingyan is not so lazy, he finished reading the four stories in minutes, which is not conducive to maintaining the popularity of readers, and he has six stories in the first volume. In addition, although the entire series is named after "Ikebukuro Nishiguchi Park", the name of the series is not used as the title of the book in order to consider the domestic distribution. As a result, after several adjustments, the official title of the first volume was called "The Anti-Suicide Club".

After testing the style of writing, his progress is really jaw-dropping. Mo Ersheng goes to the studio every day, and these days, Yue Qingyan sees her as moving between the desk, the bed and the gym. There is almost 20,000 words of progress every day. Although the content of the writing was so gloomy and gloomy, Mo Ersheng felt that Yue Qingyan seemed to be in a good mood.

After handing in the manuscript of the first volume, Yue Qingyan breathed a sigh of relief, and Mo Ersheng also breathed a sigh of relief. By Yue Qingyan's side, witnessing the work attitude and output efficiency of an author, most authors or people who want to become authors can't stand it. Moreover, she finally asked the question: "Are you in a good mood?"

Yue Qingyan pulled Mo Ersheng into his arms, hugged him vigorously, and said, "Of course." It's been delivered. ”

"I'm not asking today, I mean, I feel like you're in a good mood to write this series?" Mo Ersheng struggled slightly, but not very resolutely, so he let Yue Qingyan hold her from behind, his chin rested on her shoulder, and the two of them shook gently, there was no rhythm of dancing, just pure relaxation.

Yue Qingyan thought for a while and said, "One thing, the state has been very good these days. ”

"Huh?

"This is probably the happiest time for the author. Yue Qingyan said helplessly: "Kawen is in pain." ”

Yue Qingyan didn't say it too thoroughly. The author's happiness is indeed closely related to the efficiency and state of creation, but it is also worried about whether what is written is read by others and whether it can be translated into the recognition and understanding of others. At the lower level, it is to worry about whether it can be converted into money.

Once upon a time, Yue Qingyan was also at that level. Every day, I write things that I don't necessarily think I have passed, and I worry about whether I can please the reviewer and readers. Maybe a day or two, two or three days will be fine for Carvin, but if it lasts longer, there will be a deep sense of crisis. With the money earned in a month, there is not much left after paying the rent and living expenses......

Now, at least that state doesn't exist. He writes what he wants to write, and of course, the part of it that is used to deal with Faust is omitted, and what he writes is sure to provoke all kinds of reactions, both good and bad, but never in obscurity. As for money, that's a real problem. But the problem of money is at the level of development, not at the level of survival.

When it comes to making money, it's not enough for an author to earn anything. Yue Qingyan's current annual income is almost the fourth and fifth on the list of rich writers. In terms of purely physical publishing income, it can also enter the top three. But this magnitude can't support his development. How much money does the silver page culture consume in a month? If the consumption potential of "Silver Young" is exhausted and nothing new is born, then the silver page culture will become a huge black hole of money.

The cash in Yue Qingyan's hands plus the company's cash retention is only enough for the silver page culture to maintain in its current state for half a year. Yue Qingyan's largest cash flow is actually the part of the profits retained by the company before Ming and used as a VAM.

However, this does not affect Yue Qingyan now that he can eat whatever he wants, drink whatever he wants, and where to play, at least book air tickets and hotels is no problem. If it was really extravagant and luxurious, he still didn't dare to place an order, but at least he dared to start with a five-star start.

"Where are we going to play for a few days?" Thinking of this, Yue Qingyan suddenly asked.

"Well, where are you going?" Morsheng had a headache. Yue Qingyan's itinerary is so mobile, there is really no way to do it.

"I don't know. I feel like I'll be caught working in RB and Hong Kong. Yue Qingyan said with a wry smile.

"Hahahaha, let's go to Hong Kong then. Morsheng thought for a moment and said, "I still need to work." At least you have to sort out the lines in the Chinese version. Also, I miss those Cantonese dishes. ”

Mo Ersheng is very inexplicable and very palatable to Cantonese cuisine.

"Okay, then Hong Kong. I went to book a ticket. ”