"Running Brother", the first is a large-scale outdoor competitive reality show launched by South Korea's SBS TV variety show, which premiered on July 11, 2010, and later in 14 years, Blueberry Satellite TV copied the original mature production model, and at the same time introduced it into China after localizing the transformation of various links such as game arrangement, props production and plot setting, once broadcast, it was immediately widely acclaimed, and the highest ratings were as high as 5.2% in the CSM52 city network ratings , has long occupied the top spot in the ratings of all variety shows on provincial satellite TV on Friday night, which can be called infinitely beautiful.

What's more, "Run, Brother" is an entertainment show that delivers joy. The main characters of the show are acting stars, who run, play, search, and compete together, and the whole process is light-hearted and humorous, which makes people release stress in joy. It not only meets the entertainment needs of the audience, but transmits positive energy in "moisturizing things silently", and what it transmits to the audience is not a life-and-death fight, but a spirit of dedication and inspiration. The stars actively participated in the game, and the participants competed and cooperated with each other, showing the warm and positive side of human nature, and pulling the audience's attention from entertainment to thinking about life.

This is in line with Bai Ningyuan's positioning and requirements for Leku Entertainment, that is, "positive, happy and sunny"

This is also the reason why Leku Entertainment used it as the first variety show to test the waters.

Although the planning plan in front of her was only specially made by Liu Yizhou for negotiation, the content in it was very simple, but it still made Yang Wenhong feel a sense of brightness, and after reading it, she began to carefully consider what Liu Yizhou said just now.

Indeed, just like Liu Yizhou said, if you only introduce a TV series, it will not change much for the current pattern, even if the reputation is very good for a while, don't forget, TV series have to be broadcast every day, but only 20 episodes of TV dramas are not enough for TV stations, and they will be broadcast soon, but they are variety shows, once a week, as long as the show is good-looking, it can last for at least three or four months。

What's more, the planned variety show in front of her is really good, after all, Yang Wenhong has been doing a line for a long time, and she still has a vision, although she didn't see the sample of the first episode they are making, but just from the planning case in front of her, she has a keen feeling.

Almost instantly, Yang Wenhong had already made up his mind in his heart.

It's just that buying the copyright of a variety show is not as simple as a TV series, and it will never be a small number, and Yang Wenhong believes that since Leku Entertainment dares to talk about this show, it must have made corresponding adequate preparations in terms of copyright, and will definitely not let yourself find any loopholes to exploit.

The negotiation process does not need to be described too much, in short, it is a back-and-forth between you and me, don't look at Liu Yizhou here is just a person, but in the face of the other three people, he is still not left behind, the dishes on the table and the meat skewers are stubble after stubble, and in the end, the two sides reached a verbal agreement on the issue of cooperation.

First, in the first season of "Run, Brother", Leku Entertainment authorized Tomato Satellite TV to broadcast it exclusively for free, but at the same time as broadcasting and publicity, it must be stated that the show is exclusively produced by Leku Entertainment, and in the logo of the show, the relevant statements of Leku Entertainment shall not be removed, and Leku Entertainment will share 50% of the title advertising fee of the show.

Second, Leku Entertainment guarantees that each episode of "Running Brothers" will be premiered by Tomato Satellite TV, and each episode of Leku Entertainment must be launched later than 12 hours after the premiere of Tomato Satellite TV, but each episode of "Running Brothers" can only be rebroadcast once by Tomato Satellite TV, and the corresponding copyright fees need to be paid for rebroadcasting again.

Although it doesn't seem to be any substantial payment, but only 50% of the title advertising fee is already a lot of money, and it is initially estimated that it can be divided into tens of millions, and Tomato Satellite TV only acts as a broadcast platform, in addition to broadcasting and advertising investment, a series of content from production to online broadcasting are all tightly controlled by Leku Entertainment, not to mention, this is only the first season.

As long as "Run, Brother" is a hit, then in the next few seasons, the copyright that Tomato Satellite TV wants to broadcast will not be as generous as it is now.

This point, Liu Yizhou knows, Yang Wenhong is also very clear, but even so, Tomato Satellite TV still chooses to cooperate, for no other reason, now Tomato Satellite TV urgently needs heavyweight programs that can be handled, as for the follow-up questions, let's talk about it then.

Of course, this is only a verbal agreement, and some specific terms still have to wait for the two sides to communicate and determine in detail at the negotiation table.

After getting rid of Yang Wenhong's side, Liu Yizhou looked at Yang Wenhong with a faint smile on his face and said, "Sister Yang, now that we Leku have helped you get such a show, isn't it your turn to repay the favor!"

"You cool people, you are really black-hearted, okay, okay, what do you say, I can do it!" After completing the cooperation, Yang Wenhong's face also had a smile, and when she heard what Liu Yizhou said, she suddenly had a speechless look on her face.

Of course, in addition to being speechless, there is still a little bit of schadenfreude in my heart.

Immediately afterwards, in the gaze of Yang Wenhong, Liu Yizhou directly found the phone number of Wang Peng of Mango Satellite TV and dialed it, and after the phone was connected, Liu Yizhou directly said to Wang Peng with a big grin: "Mr. Wang, yes, I am Liu Yizhou, the matter we discussed before, now there is a change, it's not that my brother doesn't want to help you, but Mr. Yang on the tomato side directly found our Mr. Sun, and now Mr. Sun has begun to ask in person...... Yes, their price, their price is higher than yours, and they all reported 800,000 per episode...... Yes, yes, okay, as long as you get this number, there will be absolutely no more changes this time, I will then report to our Mr. Sun, okay, you wait for my good news!"

"How much did you blackmail him?" After Liu Yizhou hung up the phone, Yang Wenhong asked Liu Yizhou with a smile, just now she completely saw Liu Yizhou's ability to open her eyes and tell nonsense, if she wasn't here, even she had some faith that she had really found the top management of Leku Entertainment.

"This is a trade secret, but it won't be lower than that!" Liu Yizhou winked at Yang Wenhong, and made a gesture with his finger.

Seeing this, Rao had already been mentally prepared for Liu Yizhou's robbery, but Yang Wenhong still couldn't help but gasp.

Meow, this Leku entertainment person is too dark and ruthless......

Today's third update!

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