Chapter 1276: Hot America
It should be said that the popularity of EMP in the United States is still very high.
It is true that in terms of popularity, there is still a certain gap between Xing and Huaxia, after all, in Huaxia, EMP has almost become a model of Huaxia boutique manufacturing, which can be called a phenomenal existence, but in terms of popularity, it is better than Huaxia.
The reason is very simple, first of all, compared with Huaxia, whether you admit it or not, the American people's awareness of environmental protection is stronger, the same, because of the adventurous spirit in their bones, so that they are more willing to try some different new products, new things, especially some high-tech products, and obviously, EMP's electric vehicles are fully in line with this.
Of course, more importantly, the price of 78,800 US dollars, although in Huaxia, is already a high-end car or even a luxury car price, which is by no means affordable for ordinary people, but for Americans, their income is higher, and it is not too difficult to bear, and the performance of Falcon is indeed amazing to them, so even if it has been on the market for two years, but in the United States, Falcon is still in a situation where supply exceeds demand.
In the first half of 2010, Falcon sold more than 20,000 vehicles worldwide, of which more than 70% were absorbed by the American market, and the rest were sold to Europe and China.
It is precisely because of this that the popularity of EMP in the United States is far higher than that of China, and more importantly, in the United States, Falcon is not as scarce as in China, and it can still be seen often on the street.
For the performance of the Falcon, the Americans are naturally also amazed, although many times, due to the characteristics of the motor, its acceleration performance may not be suitable for the unrestrained taste of the Americans, but on the whole, it is still a very good coupe, not inferior to the same price of the fuel power coupe.
What's more, Falcon is edgy enough, which is popular with many young Americans.
After two years of sales, RMP has accumulated enough reputation in the United States, and its local infrastructure facilities in the United States have completed the first phase of the project, the second phase of the plan has also entered the actual operation stage, a large number of charging piles using EMP fast charging technology, in nearly half of the United States traffic arteries, the formation of a preliminary charging network.
Coupled with Tesla's recent fame, a few days ago it just received a low-interest loan of hundreds of millions of dollars from the U.S. government for the research and development of electric vehicle projects, and suddenly became a well-known potential stock and technology stock in the United States, don't look at Tesla and EMP are now competitors, but the rise of Tesla, to a certain extent, is also more to promote the promotion of electric vehicle projects in the United States, for EMP, it also has a positive effect.
Therefore, for the launch of Unicoin at the North American Auto Show, it has also attracted a lot of coverage from the American media from the time the wind was released.
The United States is also a country that likes SUV models, because it is more in line with the adventure and freedom genes in their bones, the Falcon is still popular, not to mention this SUV, its appearance, as if it suddenly scratched the G spot in the hearts of the American people.
Not only have the major media given long reports, but even the organizers of the North American Auto Show, which has a significant influence in the world, have regarded the initial listing of Unicoin as a gimmick and highlight of the auto show's publicity when they carried out publicity.
Under such intensive publicity bombardment, EMP successfully let the Americans know about Unicoin's initial listing at the auto show.
Therefore, on the first day of the auto show, when the door of the exhibition hall was opened, there were countless media reporters, who went to the EMP exhibition area, although the listing of Unicoin will not be held immediately at the first time, but they still flocked to it, in order to seize a good position, as for what to wait for, it doesn't matter.
With the foundation laid by Falcon, the initial listing of Unicoin has undoubtedly become one of the biggest highlights of the auto show in the minds of many media reporters.
Sun Ying stood in the negotiation room of the exhibition area, looking at the black crowd outside the exhibition area through the glass, and his face was a little emotional.
Once upon a time, he was just a regional sales representative for commercial vehicles, but he never imagined that he would one day stand at such a height.
In just six years, watching EMP grow and develop in his hands little by little, this sense of satisfaction and accomplishment is enough to become a talking point for his life.
Seeing that more and more reporters gathered at the scene, when the scheduled time came, Sun Ying nodded to a crooked nut standing beside him, and the crooked kernel understood, walked out of the negotiation room, and then presided over today's press conference.
Don't look at Sun Ying came to the North American Auto Show, but he came here, more with a sense of inspection and supervision, such as hosting the press conference, naturally EMP North America to carry out.
In order to more effectively develop the American market, in 08 years, EMP set up a North American branch, responsible for all EMP's business in North America, the main reason for this is to eliminate the barriers of Americans to the greatest extent.
Regardless of whether they admit it in their hearts or not, Americans have a different understanding of Huaxia products, and in their subconscious, Huaxia products are synonymous with low price and poor quality, so if they want to eliminate these colored glasses of Americans, they must try to eliminate these obstacles as much as possible, so they hired a large number of Americans as employees of EMP North America.
Although this approach makes people feel a little aggrieved, but the fact is that it is not EMP a company that can change the status quo, when the Japanese automobile entered the American market, it also encountered all kinds of difficulties and discrimination, and it took more than ten years to achieve the change, and now the sales of Japanese cars have occupied an important share in the American automobile market.
A more recent example is Lophone, in order to open up the American market, Lophone also deliberately downplayed its Chinese background, and now Lophone has become the world's most popular and sought after smartphone brand with its own strength, and it can also show its Chinese identity to the world in a dignified manner.
At present, there is still a long way to go in front of EMP, especially the ongoing charging network plan, in the current world "China threat theory" in the context of the prevalence, too much ostentatiousness, will inevitably touch the sensitive nerve of the American government.
However, when Sun Ying watched the unveil of Unicoin outside, those American reporters were obsessed one by one, frantically holding the camera to take pictures non-stop, and he felt that the day when EMP was so strong that the American government had to be careful was not far away......
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