Chapter 382: Chain Plan Launched
This kind of pretending to be forced can only satisfy Wu Xiaozheng's bad taste for a while, because the forced style is really a bit low.
After Yang Guiping tried the car, Wu Xiaozheng immediately gave up the driving right of the car to Liu Zhijun.
Liu Zhijun's heart was itching for a long time, but he was still polite: "Really let me drive? What if I bump into it?"
"If you hit it, you hit it, either fix it, or get a new one. ”
Wu Xiaozheng was a little suspicious of pretending to be forced to say this, but he really thought so in his heart.
For him, although this Tiger Head Run is expensive, it is relatively true brotherhood, and this kind of thing outside the body really can't make him take it too seriously.
Of course, the main reason for this is because Wu Xiaozheng feels that making money is really not difficult for him.
A good car is a good car, after getting acquainted with it, it is still very easy to get started, and Liu Zhijun quickly entered the state.
Of course, because it is too expensive, he is still much more cautious than driving Tianjin Dafa.
For this car, Wu Xiaozheng can not care, but it does not mean that others do not care.
As soon as the car returned to Chef Wu's temporary office, the car keys were put away by Wu Minxia, and the car clothes were covered.
She also announced: "In the future, there will be no important activities and important guests in this car, and no one can move casually." ”
Wu Xiaozheng shook his head helplessly.
But he knew that Wu Minxia was right.
In this era, such a sky-high luxury car, there may be only one in the entire southern Hunan region for the time being, and it is rare in the provincial capital, if Chef Wu often drives it out, it is indeed a bit ostentatious.
Swagger is easy to attract envy, which is not in line with Wu Xiaozheng's concept of making a fortune in a muffled voice.
Alas, it seems that we are still vulgar!
Wu Xiaozheng estimated that for the time being, except for him and Liu Zhijun, I am afraid that several other full-time drivers will not have the opportunity to touch this car for the time being.
He shook his head, and finally put his unrestrained heart back.
There are important things waiting for him below.
Shen Mo was about to leave for the provincial capital to find a suitable branch address, and Wu Xiaozheng felt the need to explain to him the essentials of site selection.
The provincial capital is a big market!
For Chef Wu's restaurant, the provincial capital is definitely a big market, and its importance may be comparable to five to ten Xiangshui counties.
The reason is simple, there are more people in big cities and the consumption potential is higher.
But for Wu Xiaozheng, if it weren't for Xiong Guoping's cooperation requirements, Wu Xiaozheng would not be so eager to develop in the provincial capital.
Opening a restaurant also requires a background, and if you are not familiar with the place and the relationship is not in place, it is easy to be bullied.
"Because our Chef Wu is positioned as a mid-to-high-end customer, there are several essentials for choosing. ”
"The first is to be in a place where the flow of people is relatively concentrated, the second is to have a high consumption potential of target customers, the third is to have convenient transportation, and the fourth is to ......"
Wu Xiaozheng began to explain to Shen Mo the essentials of choice.
In fact, compared with the later generations, because the conditions are different, there is still a big gap in the degree of development, so in the area of store location, the principles of the later generations are not completely suitable for the present. Therefore, Wu Xiaozheng could only rely on experience to be very cautious to give Shen Mo a simple training.
In many cases, the experience that is truly applicable and in line with the current situation is slowly explored in the process of operation.
Wu Xiaozheng continued to explain the details.
"Because we are positioned as a large-scale comprehensive restaurant, it is definitely not possible to have a small place, even in a provincial city where every inch of land is valuable, the minimum area must be more than 400 square meters. ”
"In addition, according to our current strategy, we would rather buy a place than rent it, so it is more difficult in this regard. ”
"For these reasons, after you go, you should focus on three places, one is where the government and enterprises and institutions are concentrated, the second is the high-end business district, and the third is near the high-end residential community where the high-income people are concentrated. ”
"Also, as long as the consumption potential is sufficient, the price is expensive, it is okay, the key is to have a good location and convenient transportation. ”
……
If he could, Wu Xiaozheng really wanted to go in person and take Shen Mo to the scene to teach his experience, but unfortunately this is a bit unrealistic.
For Wu Xiaozheng, skipping class for a day or two is not a big problem now, but if it takes a long time, it really doesn't have a good impact.
And choosing this part of the store is often not something that can be done in a day or two.
The location of the branch should not only inspect the site, but also understand the surrounding environment, but also understand the development plan of the city to avoid possible risks, and then negotiate the price and do a feasibility analysis......
There is a lot of meticulous work to be done in the early stages alone.
Therefore, Wu Xiaozheng could only ask Shen Mo to take the lead, and wait until the May Day holiday before he went to make the final decision.
But fortunately, there is Xiong Guoping in the provincial capital, and Shen Mo University is in the provincial capital, so Wu Xiaozheng doesn't have to worry too much about being a teacher.
In short, from now on, the chain plan of the catering business will be officially launched.
Under the existing conditions, the chain is really not an easy task, and Wu Xiaozheng still has a lot of things to do if he wants to do it well.
During this period of time, Wu Xiaozheng has been thinking about one thing, that is, how to quickly put the restaurant chain business on the right track.
It's really a little hard.
Again, the reason is a lack of people.
According to the normal situation, a mature restaurant chain enterprise needs a huge structure to support its normal operation.
For example, you must first have a professional management company.
Under the umbrella of this management company, there are several core departments.
The first step is to have a strong investment management department.
As the name suggests, the investment management department is specially located to open a branch.
This is not only a large spending department, but also an important foundation for the entire chain business, only the investment management department to develop a large number of new stores with profit potential, the whole chain business has the opportunity to flourish.
Complementing the Investment Management Department is the Engineering Department.
After the investment management department completes the site selection and formalities for a new store, the engineering department will take over and turn the site into a full-fledged branch that can be opened.
An engineering department is also required.
Since it is a chain, it must unify the image and decoration style.
In the specific decoration, the construction unit can be hired externally, but there must be a mature engineering department to do the construction plan, construction budget, and supervise the construction quality.
The next important department is the Operations Management Department.
Operationally, each branch is a profit-making entity that can operate independently, and if there is no effective organization to manage and guide these branches, then these branches will be self-contained or even chaotic, and there will be no chain.
Matching with the operation management department, there must also be a purchasing department.
This purchasing department is also very important.
For example, the kitchen equipment, pots and pans, tables and chairs of chain restaurants must be purchased in a unified manner, and a considerable part of the ingredients should also be purchased in a unified manner to reduce costs......
In principle, the purchasing power of chain restaurants must be concentrated in the management company as much as possible, which can not only reduce procurement costs, but also facilitate supervision.
In addition, other necessary departments, such as personnel administration, finance, auditing, training and other related supporting departments, are also necessary.
It can be said that the chain business of Chef Wu Restaurant still lacks a large number of talents in the management organization alone.
There is still a long way to go.