With the support of the Su Group, the Loefei Group has an unprecedented advantage.

It can be said that Lefei Group itself has an advantage over Woerma Department Store Co., Ltd. in China, and now with the support of Su's Group, the advantage is even more obvious.

Because of this, under the impact of retail enterprises led by Lefei Group, the position of Woerma Department Store Co., Ltd. began to be unstable, and its market share was gradually shrinking.

In addition, Woerma Department Store Co., Ltd. has exposed scandals one after another, the impact of these scandals in ordinary times may not be large, and the situation may not be too serious, but domestic consumers are now more and more supportive of domestic and domestic products, more and more trust in domestic enterprises, and no longer blindly worship foreign flattery, at this time, Woerma Department Store Co., Ltd. also exposed scandals, the impact will be very bad, the original consumers, may not be a small part of the domestic counterparts attracted away.

In the case of bad market conditions, coupled with the fact that Woerma Department Store Co., Ltd. could not retain consumers, its market share continued to shrink.

Under such circumstances, Woerma Department Store Co., Ltd. naturally could not hold on, and began a plan to close stores in China, and was also preparing to sell its assets in China at one time.

On top of that, Woerma Department Store Limited and the Lefei Group have been approached with the intention of selling all assets in the country to the Lefei Group.

Before, Xue Fei didn't agree to it because of the financial problem, but said that it would take time to think about it.

Now, Su Yi is ready to invest 450 billion yuan to develop the Lefei Group, of which 200 billion yuan is used to prepare for the acquisition of large supermarkets, which is just the right time to use this money to acquire the assets of Woerma Department Store Co., Ltd. in China.

Because of this, Xue Fei has now put forward this proposal, hoping to acquire the assets of Woerma Department Store Co., Ltd. in China, which will be of great benefit to the Lefei Group, in addition to reducing one competitor in China, it can also allow its large supermarkets to increase many at once, without the need for a long time to build.

Hearing this, Su Yi was also quite moved, this is indeed quite suitable for the current situation.

"What do you think?" he asked Xiang Liu Yueying.

Liu Yueying put down the information in her hand and said: "Almost all of the assets of Woerma in China are shopping malls, warehouses and distribution centers, and these properties are located in the main cities of Zhenguo, and they are all in some prosperous areas, the conditions are still very superior, if Lefei Group can receive these assets, in this expansion plan, it is indeed possible to save a lot of effort." ”

This answer means that Liu Yueying is also in favor of acquiring the assets of Woerma Company in China.

Su Yi is no stranger to Woerma Company, such a well-known supermarket chain company, few people have not heard of it, especially in a city like Shenzhou City, and is even more familiar with Woerma Company.

Of course, most people have heard of Woerma supermarket, but they have rarely heard about Woerma, but it doesn't matter, as long as they all know about Woerma supermarket, it is enough.

Su Yi doesn't know much about Woerma, but he also knows that Woerma is not having a good time in China, although the expansion rate is extremely fast, but the sales of a single store are very ordinary, not ideal, and not as good as other supermarket chain brands.

In this regard, he believes that the main localization of Woerma supermarket in China is not enough, which is unable to attract domestic consumers, as long as it is accepted by Lefei Group, and then quickly completes localization, coupled with the advantages of Woerma supermarket itself, it is very likely that this situation can be reversed, so that Woerma supermarket has better performance and higher income, but all this has been and Woerma company is gone, but belongs to the income of Lefei Group.

Therefore, Su Yi also agrees with the acquisition of Woerma's assets in China, and it is indeed as Liu Yueying said, which can save a lot of effort.

It is also better to buy a large supermarket chain directly than to buy a scattered supermarket, the former is much more worry-free, there is not so much mess, and he is of course more inclined to buy a large supermarket brand like Woerma than to buy a separate large supermarket.

This suggestion was put forward by Xue Fei, plus Liu Yueying also agreed, and Su Yi had no opinion, so this project could be regarded as preliminarily approved.

So, Su Yi asked, "How many assets does Woerma have in China, and are you ready to take them all?"

"The company's main assets in China are supermarket chains, dry warehouse distribution centers and fresh food distribution centers, and it is this part of the assets that I am going to acquire. Xue Fei continued to reply: "The company has a total of 761 supermarket chains in China, as well as 15 dry warehouse distribution centers and 18 fresh food distribution centers, with an acquisition amount of 72 billion yuan. ”

Su Yi said very directly: "Yes, you can evaluate this project, and if you think it is worth it, you can contact Woerma Company and take down this project." ”

Of the 450 billion yuan project, 200 billion yuan is used to acquire these large supermarkets, and now 72 billion yuan is used to acquire the domestic assets of Woerma, there is still no problem, it can be completed easily, and he does not think that there will be any problems with this project.

As long as Xue Fei and Liu Yueying believe that there is no problem with this 72 billion yuan acquisition project after evaluation, then they can be acquired immediately.

Once the acquisition project is initiated, the Lefei Group will take over the assets of Woerma in China in a very short period of time, and immediately accept the 761 shopping malls, as well as a number of dry warehouse distribution centers and fresh food distribution centers, which will be completed quickly.

Of course, this 72 billion yuan acquisition does not include the brand equity of Woerma in China.

This means that after the acquisition of these supermarkets, if the name needs to be changed, the Lefei Group cannot continue to use the Woerma brand.

After all, the brand value of Woerma is still very large, and if you want to continue to use the brand in China, the acquisition amount will be far more than 72 billion yuan.

However, this problem is not a problem for the Lefei Group.

In fact, Lefei Group has never thought of continuing to use the brand of Woerma, even if the company is willing to use it for free, there is no need to continue to use this brand, these acquired supermarkets will be replaced by the brand of Lefei Group as soon as possible, which has been set at the beginning and has never changed.

Because, for Lefei Group, its own brand is the greatest value, and it will not use the brand of other companies at all, there is no need for this.

Because of this, even if the assets sold by Woerma do not include the brand of Woerma, it will have no impact at all, which is not what Lefei Group wants, and it is even more impossible to use money to lease this brand.