After doing the corresponding work, he returned to SH, and soon after, Zhu Yu called to confirm that basically the two movies will be staggered for a certain period of time, and they will be released in two or three months. Of course, the faster ones still have no special effects, basically relying on the blood-sprinkling "Victoria One", and "Cold War" will have to wait for a while.

Yue Qingyan did not change his itinerary, but left Hong Kong, which made the Hong Kong police force a little unprepared. They originally thought that Yue Qingyan wanted to talk to them about at least one intention to cooperate before leaving. This way, everyone has plenty of time to function. But when he walked like this, it seemed that Yue Qingyan didn't care so much about this cooperation, anyway, he had a lot of creativity and time, and it was possible to leave an aftertaste and cooperation locally. Let's see who's in a hurry.

This kind of cooperation is of the essence, but when it comes to operation, everyone understands it, and there is no way to rush. This is a very macro project, and the trouble with a macro project is that no one has the resources and confidence to take the lead on their own, and there will inevitably be a long and difficult process of mediation and compromise. However, in this process, Yue Qingyan's status is relatively detached. Moreover, he really didn't care that much about what was going on in Hong Kong.

Back in SH, it's really a lot of things to do. For example, the "early edition" of the first volume of "Ikebukuro Nishiguchi Park" is now released. This is also an attempt by Silver Page Culture to try the in-depth service of readers.

This "early edition" is different from the practice of the same book, of course, after having a regular book number, it is released in the form of small batch customization.

Originally, book distribution has always required a considerable number of batches to keep the average cost down and ensure profitability. Because book distribution is not as simple as printing a book and selling it, but involves many links in the middle. When you go out of the publishing house, you can have about 7 deductions (the shipping price is how many percent of the book's price is called how many deductions) is a pretty good deduction rate. Generally, for online platforms, there is even only four to five deductions for a period of time, just to be able to compress the price, so that the online platform can discount and fight a price war. So much so that when the publishing house signs a publishing contract with the author, even the author's royalty must be compressed, and there will be special clauses, and those books sold to online platforms will be discounted by the author's manuscript fee.

However, the book market is also undergoing drastic changes. On the one hand, the publishing law of books is shuffling, and the whole process is controlled from copyright control, cycle, content selection, market feedback, etc. Books are not only used as a publishing channel and a production line for cultural products, but also as a way to fix copyright and a channel for marketing. A large number of celebrity books and Internet celebrity books are taking this route. As long as it can reach a reasonable number, as well as the support and subsidies of brokerage companies, film and television companies, etc., the loss will not be lost anyway, then it will be fine.

At the other extreme, there is the serialization, collection, and privatization of physical books.

In terms of serialization and collection, since SH Translation Publishing House frantically washed the traditional classic translations and launched a new binding style series that readers jokingly called the "curtain cloth" series, how many readers and book collectors have bought the entire series for the cover binding?

Nova Press's Midnight Library was originally a red hardcover hardcover, and a series of tough-guy mystery novels with a bloody appearance made people explode. (So far, I have not collected all of them, and I have "Eight Million Ways to Die" and "Blonde in the Concrete" at hand, which are very touching to flip through casually) can be called a model for improving the reading experience. Later, although Midnight Library was no longer so extreme, the red book case not only represented the reader's aesthetics, but even represented the reader's qualifications to a certain extent.

CITIC Publishing House's Zhanlu Library has compiled books like "Heroes with a Thousand Faces" as a psychological experience book for high-end business elites...... For example, GX Normal University's "Ideal Country" series, Social Sciences Academic Press's "Oracle" series, and Sanlian's "New Knowledge" series have all pushed serialization to a higher height. A series not only defines a group of people, but also defines a class, an identity, a character and a kind of three views...... Sometimes, when I meet someone who is chasing a series of books to buy and read like myself, I can usually talk to them. It is said that some publishing houses have developed "blind dates" in the readership based on this situation.

The tendency to make books private is even more interesting. Some publishing houses have set up special sub-brands, such as specially printed editions of ancient books, with good paper, vertical lines, gorgeous packaging, and customized seal engraving or marking services. In the past, some book collectors had the habit of making their own book tickets, but now, at the publishing house, the reader's name is printed directly on the book packaging. Don't look at this service as small, but it can be very stressful for the whole process management. In the past, some economic and management publications would have this version, leaving a small blank space on the cover, printing the subscriber's name, company title, etc. (Damn, people who can't read English and refuse to check it out will get out of here.) English is not for pretending, but it often has multiple meanings at the same time in daily use, and it is not easy to translate. That's how it is used every day. I'm too lazy to explain this kind of thing in the future. Fools can't understand such a simple thing, and it makes sense? ）

There are also some publishers who simply learn the distribution method of the same people, first send out subscriptions, and then print as needed. Some books are printed in moderation, and some books are left alone after printing. The natural beating of the chest that cannot be bought can also trigger a spike in the price of books in the second-hand market. Of course, if you play like this, either the quality of the book is really passable, or the category is unique. For example, the imported version of "Steel Moon" was biased towards this route at the beginning, and later turned to large-scale public distribution after the market acceptance increased. (No matter how noisy it is, the introduction of Marvel and DC in one hand is also magical)

In addition, it is the transformation of distribution channels. In the past, it relied on multi-level distribution through one channel and two channels. Each tier must be given enough deduction rate to ensure that each tier is profitable, and it will be issued to you well. But now, with the flattening of information transmission, the penetration of logistics channels in market segments, and even the change of management methods and communication methods for fans and readers, in fact, publishing houses now have the ability to directly communicate with a large number of readers, so direct distribution has become possible.

This time, Silver Pages Culture is trying exactly that. The early edition of the first volume of "Ikebukuro Nishiguchi Park" is a menu-style release, which is very similar to the way of doujin. It is divided into three kinds of covers, three kinds of inner pages, and the three covers are hand-painted version, design version and hardcover hardcover version, of which the hardcover hardcover version is hand-painted as the inner lining, and the outer part can take into account the two design experiences. The three inner pages are light paper, coated paper, and offset paper, and the background color of the paper is also slightly different.

In addition, there are various peripherals. Because this time Yue Qingyan and Fang Anxin did a very thorough investigation in advance, they also left enough materials. For example, hand-drawn maps of Ikebukuro Nishiguchi Park, silhouettes of various types of people, and hand-drawn pictures are all made into postcards and bookmarks. Some of them are also made into soft ceramic mobile phone chains. There is another low-key and simple book. The size of the book is exactly the same as the book, and the outer leather cover can be removed and put on the book, so that reading a book becomes a more private and private reading experience.

It can also be subdivided into whether there is an author's signature inscription, gifting messages and the like. If you need to give a gift or give it to someone else, you should write a letter or postcard to the editorial department at least seven days in advance, and write a letter or postcard to the editorial department about your mood, reading experience, and expectations for the author. And the one who reads these things and digests them into a gift to readers is naturally Yue Qingyan himself.

No matter how you choose the "Early Edition" in the menu, whether it is a complete set or a book, it is a total of 1,000 copies anyway. This edition is no longer printed, each book is individually numbered, and the name of the purchaser or recipient is printed on the ring lining. In order to be able to make the inscription gift and the like not affect the view, there is a special page of art paper after the inner cover, and this page of art paper is to choose a variety of different papers according to Yue Qingyan's own choice and the content he wants to write, and then bind it by hand, so that each book is truly unique.

In fact, this link is to avoid Yue Qingyan's writing mistakes. I wrote it after binding it first, and I couldn't save the whole book if I made a mistake.

Originally, the release of this kind of thing was just an attempt, and it was not expected to affect readers. On the one hand, it is a fan benefit, and on the other hand, it is hoped to try various short-run printing processes and processes, as a company's technology and process preparation to get it. As a result, this kind of thing can be demagogic in any field. The number of 1,000 copies was completely emptied in less than an hour when applying for a certification code. The Silver Pages culture is very stubborn in refusing to send more, and at most, if someone doesn't confirm the menu options before the deadline, they will make up the slots.

As a result, on the day before the final deadline of the options menu, a verification code was sold by fans for a small thousand. You must know that this kind of customized book is not cheap in the first place, and the book itself alone is 100 copies. The silver page culture doesn't do anything 98 or 99, which makes you think it's slightly cheaper to have two digits. And if you buy a full set of peripherals, especially if you add that leather case, the price of a full set is 500 yuan.

Although the entire accounts are calculated, after deducting various costs, Silver Pages Culture hardly makes any money. Counting the courier fee and the like, the balance on the entire profit and loss statement is only more than 400, which is not enough for everyone to work overtime to order food. But this kind of operation shocked the whole culture before the Ming Dynasty. This is also doing publishing? Silver Pages really does official publishing in the same way as a fan, and it still seems to be feasible......

Profit is certainly not worth mentioning, but it is really a fun way to do it. The operation of Ming Qian Culture proposed to let the company try it too, but he was scolded back by Lian Xingjie: "Damn, people have Yue Qingyan to use." He doesn't need money to look at those things and write those questions, and you let one of our contracted authors try to do this? Who will do it if they don't give money? Even if people don't want money, don't calculate the labor cost? You entertain the author for a few days or even a week or two, and you don't need money for a round-trip air ticket?"

Everyone suddenly realized. It turns out that the biggest profit point is still the author, but the way of realization is really different.

And when the company in front of the Ming Dynasty looked at the silver page culture and marveled at this kind of operation, the top and bottom of the silver page culture also stared at another company and sighed that there was still this kind of operation......