Chapter 25: The Boom
The box office on the first day was quickly delivered to Leila, with an average attendance rate of 20% and a maximum single box office revenue of more than 20,000.
This is not a good result, but if you don't count the share to the theaters, the movie will be able to pay back on this day alone, which is a great encouragement to Louise, who has been hanging her heart. According to the contract, they can also show for a week, and as long as the attendance of the second week does not drop, maybe they can negotiate a few more.
When she said what she thought, she was rewarded with a light wave of her hand.
"Don't worry, Louise. This is just the beginning. At this point, she is not as eager to seek theatrical screenings as she was at the beginning.
Wanting to show the screen more is actually her obsession, and the regret that remains in her heart. After all, the only movie she made in her previous life was rated so bad that she subconsciously wanted to prove herself with more projection screens.
But when the movie was really released, this obsession disappeared. Anyway, miracles are born from their own hands, so let the miracles come more violently!
And as she expected, the next day's screening was an incredible 80 percent attendance.
Louise's first reaction when she saw the news was whether the news was wrong? 80% What is the concept? That's the rhythm of the fire!
Before she could get used to the good news, the third-place attendance rate reached an unprecedented 95%, and it was still an average attendance. Some remote places are not full, but some well-located theaters are starting to queue up.
So the theater owners couldn't sit still, watching other people's families line up in a long line, and it was difficult to get a ticket, but their own theaters didn't even have a 50% attendance rate?
Louise did a good job in the selection and arrangement of screening theaters, it doesn't matter if there are not enough screening theaters, she will arrange one in a larger city, which also makes this witch trend spread all over the United States in the shortest possible time, and even some surrounding countries have some understanding.
Leila sat in her office and looked at the report in the entertainment newspaper, and the corners of her lips did not fall from the beginning.
Anthony is very good at planning, and as soon as the screening of the film here caused a small whirlwind, he had already exaggerated it into a storm in the newspapers. Coupled with a few viewers waiting in line at the entrance of the cinema to buy tickets, and interviews with people who watched the movie, the story of witches and mysterious videos spread like a real virus.
Although Leila had known that such a situation would happen, she still couldn't suppress her joy. It's a pity that no one can share the joy with her, the whole company is in a mess, and the phone calls that want to sign a contract to expand the screening have almost all the phones in the company exploded.
"We've already taken more than 700 theater screens, and we're going to expand the screenings from the second week. Louise happily reported to Lyra. has been in the company for more than ten or twenty years, and it is the first time that I have not begged my grandfather to tell my grandmother to screen it, but has been asked for cooperation by those theater owners who are above the top.
"Only more than 700?" Leila frowned.
Only...... Louise was speechless at her words. This is already the highest in the company, right?, and she was worried that the money they had made for the copies alone was a pretty big amount, and if the heat in front of them quickly dissipated, all the money they had earned would be smashed into it.
"I think it's better for us to be more stable, and the money for copying is also a lot, so it's better to reduce some ......"
Layla interrupted her with a smile before she could finish, "Louise, I know what you're worried about, but I'm confident in our work and believe it won't be the final result." In short, try to do as many copies as you need, and win as many theaters as you want to sign a contract. I believe we will be a miracle worker. ”
"Okay, I see. "The boss has made a decision, what else can she, a subordinate of a person, say.
In the midst of surprise and shock, the second week reached 1,255 theaters, and at the end of the week, it won $15.89 million at the end of the week!
Everyone who got the news is going crazy, you must know that the production cost of this movie has not even reached 100,000! More than 15 million, oh my God, how much money can they get!
But that's far from over, because the topic continues to heat up, and the box office is singing all the way, and the attendance has dropped much without expanding the screening. Such an incredible achievement caused more people to call the company and ask to continue to expand the release.
In the third week of the legend, the number of theaters released reached 2,674!
"Movie Boom - Miracle Movie", the Entertainment Home Daily reported on the phenomenon of countless people rushing to watch witches at the first time. They first described the previous missing person notices and disappearances, and then used very vague methods to downplay the truth of the witch, but discussed more about the relationship between the two.
It is one of the top 10 best-selling newspapers in the United States, and they have followed it up and reported on it, and the whole United States knows that there is such a mysterious video left from the hands of a missing student that is being shown in theaters. As a result, more people rushed to the theaters, and more people bought newspapers to find out what's next.
Of course, there are not no discerning people, major production companies and directors, and some related professionals have seen the strangeness of things. What disappearances, what witches? It's all a marketing ploy, right? In order to attract the audience to the cinema, I really came up with any way!
But why didn't they come up with such a great idea? If they had come up with it earlier, would this miraculous screening craze be theirs?
Another week passed, and everyone who was watching the Witch box office was dumbfounded. With $35.21 million, Blair the Witch firmly stood at the top of the weekly box office list in North America!
It's also thanks to the fact that Leila and Louise chose a good time, and there were no notable big productions and good films before and after, to win such a record-breaking box office that plunged the whole company into jubilation.
But just as everyone was rejoicing, a film review signed by Cooper appeared in the News of the World.
"A shameful scam!"
"On the recommendation of a friend, I watched the supposedly terrifying documentary "Blair the Witch". And then I finally know why so many people think it's terrible, because it's really scary, it's horribly boring! How boring it must be to go to the cinema and go to see such a movie that doesn't know how to moan without knowing what it is?"
The director wanted to give the audience a stronger sense of involvement by shaking people who wanted to vomit, but she obviously failed, and her jerky and stiff technique made it impossible for people to concentrate on the plot at all, but it took a lot of effort to stop the feeling of wanting to vomit. ”