"Vampire!!Why don't they grab it?4% of the ratings for the premiere?Or 3% of the premiere is given a chance to be replayed, and the premiere is 5%?

This kind of data is a condition that a documentary should bear? Next year's CCTV annual hit TV series, the champion can have 8% ratings, it would be good!"

Tian Haimo took advantage of the excuse that he and Feng Jianxiong went to pick up the dishes one after another, and in a secluded corner of the pick-up place, he pretended to wait for the chef to cook like a slippery meal, while complaining in a suppressed voice.

Fortunately, I invited a buffet today, so you can walk around casually, and the atmosphere can be relaxed.

Minister Niu understood in his heart that Feng Jianxiong and Tian Haimo must have run away to check the price. But they're happy to turn a blind eye, and both sides need a quiet half-time atmosphere anyway.

Minister Niu and Director Chen may not need to negotiate the internal distribution of the spoils temporarily.

In the face of Tian Haimo's complaints, Feng Jianxiong groaned: "It is estimated that this cumulative 5% or 4% of the first broadcast indicator is the interests of Minister Niu, and it is not easy to loosen up." Unless we make further significant concessions on the purchase price.

For example, from 2 million episodes to 1.5 million episodes, maybe Minister Niu may still loosen up the ratings bet of 1 percentage point. However, I don't think this is very likely, CCTV is not bad for money.

Minister Niu has saved the procurement cost for the public, how much benefit does he have for himself? The key political achievement of the people is still the political correctness of the documentary, or the ratings. ”

Tian Haimo is a growth player, and dealing with people in the system is a shortcoming of her workplace experience, so her ideas in this regard are still relatively naïve.

After listening to Feng Jianxiong's analysis, she immediately had an idea: "Then you mean to give Minister Niu a personal benefit?"

Feng Jianxiong immediately made a blank face: "Where do you want to go! A documentary is still self-produced and sold." If you stuff it less, you can't look down on it, and if you stuff it too much, won't he leave a big handle on Director Chen. Let me tell you, don't always think of stuffing money to solve problems whenever you encounter them! You are making people in the system face-painted!

Isn't it just 4% ratings, I think it's better to have more than one thing less, and I should take it. Director Chen is better at speaking on this issue, and he can be regarded as half of his own person. Let's deal with Minister Niu first, and then let Director Chen know that this matter is difficult to do, and ask him to make additional concessions on other conditions. ”

Tian Haimo was speechless for a while: "Do you know what the concept of 4% ratings is? Do you think it's so easy to do? I've done my homework in the past two days." ”

"Of course I know! But I have faith in this subject!" Feng Jianxiong said very naturally.

Of course, he knows the ratings of the TV station system in the past two years.

The last TV series in China with a rating of more than 10% was the 2005 CCTV annual champion drama "Bright Sword" - this drama was very lucky, it was born at the right time, when it was born, Tudou had just opened, Youku had to be established in another four months, and the impact of online video on TV stations had not yet appeared.

In the 06 and 07 years, CCTV's annual champion dramas will drop by about 10% of the ratings of the previous year's champions. It would be nice to have 8% by '08.

At present, the only TV programs that can break 10% are talent variety shows - because talent variety shows are time-sensitive, and the audience doesn't like to save up and watch them in one breath like TV dramas, so the impact of time-sensitive programs is obviously smaller.

In such an environment, documentaries require 4% ratings, which is already very high.

……

"Minister Niu, we accept this bet - if you can't do it, you don't have to pay the final payment. But I also want to make it clear that since we have taken such a big risk, at that time, the price of 2 million episodes on CCTV's side can only buy the exclusive premiere rights for one year.

After a year of distribution, of course, you can continue to rebroadcast it permanently, but if other TV stations or video websites also want to buy my broadcast rights, you can't stop it - is this condition acceptable? ”

After Feng Jianxiong discussed with Tian Haimo, he came back and gave Minister Niu a very simple condition.

Minister Niu was originally mentally prepared for Feng Jianxiong to bargain with him for ratings, but he didn't expect that the other party did not resist at all.

"We didn't want to buy it out and resell it, and the original copyright belongs to the investor, which is a matter of course. He made such an offer, did he think that after a year of letting go, the subject would still be able to sell a second crop with residual heat? How much money could he have? This condition can be agreed. Minister Niu thought about it in his heart and felt that there was no problem in principle.

"I can basically agree to this condition. Minister Niu agreed.

Feng Jianxiong raised his glass with a feigned smile: "Then cheers, celebrate our happy cooperation - I will talk to Director Chen alone at the time of the production level." ”

A few days later, Feng Jianxiong made a deal with the relevant legal department commissioner of CCTV and first drafted a framework agreement for the VAM. The specific terms of rights and obligations of the producer are still empty.

Minister Niu went to the meeting and went through the process.

CCTV also verified Feng Jianxiong's strength and asked him to pay the shooting deposit within 45 days. This money is naturally nothing to Feng Jianxiong today.

After finishing these, Feng Jianxiong took the time to talk to Director Chen about the detailed requirements at the production level.

He invited Director Chen to have afternoon tea alone.

Director Chen is also an understanding person, this documentary was originally wanted to be made by himself, but CCTV did not take risks and did not approve money, so it was shelved for two years.

Therefore, the involvement of Feng Jianxiong, an investor, is theoretically standing in a trench with him.

In order to let Minister Niu relax, Director Chen also saw the concessions and additional risks taken by Feng Jianxiong, and he naturally knew that these conditions were not taken in vain, and he would definitely have to make some concessions when filming.

"I don't know what Feng Jianxiong wants to get from me? I guess it's just the one that implants advertisements and entraps private goods, right? Tian Haimo is a fast-moving consumer goods e-commerce, and he must be taking advantage of the trend to promote the brand......

It's a pity that we are shooting a documentary, not a TV series, and there are no male and female protagonists. Otherwise, let Feng Jianxiong report his name and arrange for a few women who are good friends in the periphery and third-tier to come in, and how many favors will be paid off......"

Playing with the cup of Blue Mountain coffee, Director Chen was making up for it in his mind.

"Actually, I don't want much, just two points. Feng Jianxiong's opening pulled Director Chen back from his own brain.

"First of all, I'm sure you've thought of it, I want product placement - I have a very beautiful white beauty school girl here, and what she does is also very inspirational, positive and politically correct. It can also protect the national specialty culture, and all the benefits are accounted for. Such people and deeds, give a small half-episode of the special, no problem, right? 20 minutes is good, if it really doesn't work, 15 minutes is fine. ”

Director Chen wanted to say too much at first.

After all, how much does a one-minute advertising king in CCTV's prime time cost? Even during the daytime working hours, the annual half-minute advertisement is worth several million.

However, documentaries are not the same as advertisements. After all, the advertisement is for a year, 365 days a year, and half a minute will be inserted every day at this point. Calculated that millions are equivalent to a total of 180 minutes of exposure on CCTV in a year, a full three hours.

And if the documentary is only replayed once, then the 20-minute implantation will only be exposed for 40 minutes, which is less than a quarter of the time of directly buying unpopular advertisements.

After careful calculation, if calculated according to the traffic exposure rate, the section that Feng Jianxiong asked him to implant really relied on directly spending money on advertising, and it is estimated that it will only cost 2 million.

The concessions made by others to Minister Niu are obviously far more than 2 million.

After some mutual hints and adjustments to the algorithm, Director Chen figured out the twists and turns in this, and agreed.

"Director Chen is refreshing! Brother won't make it difficult for my brother! Don't worry, my senior sister is absolutely beautiful and photogenic and can attract attention, this is a win-win situation, you will know it when you see it, and you will definitely not regret it!"

Feng Jianxiong patted the other party's horse just right.

Director Chen couldn't see the mood or anger, but just businesslike: "Let's talk about your second condition." ”

Feng Jianxiong took a sip of coffee: "The second condition, I hope you can speed up the progress of the filming plan - you originally scheduled to shoot one episode in a month and a half, which is too slow." I saw that there wasn't that much work, and one episode a month was definitely finished. ”

Director Chen's face immediately changed, and it seemed that this condition was even more difficult to accept than the first one: "This film is to be investigated from all over the country, and it is not just filmed directly! One episode may have to travel to more than a dozen different cities and provinces, how can it be fast?"

He said it very righteously and strictly, and it seems that he was acting out of the ethics of an artist.

In these years, filming TV is actually very fast, for example, those campus idol dramas, if they are used to death on a campus set, they can shoot an episode in three or four days at the earliest, counting the special effects of the post-editing audio track, which adds up to less than a week - later those weekly dramas that were filmed and played according to the ratings were this routine.

And the reason why "A Bite of China" is slow is the collection of materials - everyone who has watched that film knows that they often catch sand crabs on the beach in Liangguang in the first paragraph, go to Yungui to pick matsutake mushrooms in the next paragraph, and dig winter bamboo shoots in Wuyue in the next paragraph. Therefore, if you shoot episode by episode, you will definitely not be able to do it quickly, and behind each short film, there may be several days or even a week of business trips.

But Feng Jianxiong thinks that this can be solved by adjusting the shooting plan as a whole and gathering several plots in the same province in all episodes to shoot.

The key is to see whether Director Chen is willing to do this.

So Feng Jianxiong said his specific operation ideas.

Director Chen hesitated for a moment, still making excuses: "The idea of concentrated business trips is good, but food documentaries are very important to be in tune with the season." Spring, summer, autumn and winter products have to be photographed, I can't only go to these provinces in spring, those provinces only go to summer, so the shooting effect can't be guaranteed......"

Feng Jianxiong took a deep breath and lowered his voice: "You should know that I am a master of legal affairs. Let me put it this way, whether you are going to travel for a month and a half for an episode or not, I will calculate the investment and cost for you according to the full month and a half. In terms of auditing, I'm sure there's a way to help you get through. ”

"Deal!"

"Refreshing, I hope to see the release next summer, not past eleven at the latest. ”