Chapter 56: The Business of Headaches

The agreement that Yue Qingyan said finally came down, and everyone had heard of it. Since Yue Qingyan began to become Jin Chen's new professional consultant, in fact, relevant negotiations have been going on slowly one after another. Mr. Feng Youshan led the people in the club to set up a cultural support fund to fund various projects to promote traditional Chinese culture in an innovative way. That's probably it.

Because of the relationship of friendship and influence, a considerable part of it was handed over to Yue Qingyan, including entrusting Yue Qingyan to write one or two novels about traditional culture, as well as six offline exchange activities organized by Silver Pages Culture a year, and the planning of a Chinese-style puzzle game that was recently confirmed......

The commission of the novel is to sign a contract with Yue Qingyan with a total price of 6 million, including the priority of follow-up development. The contract with Silver Leaf Culture for the organization of events and planning has a case value of 1 million yuan, and it is limited to planning. The costs incurred during the specific implementation shall be paid separately by Yuanshan Group.

It's a really good way to work together. The most difficult thing is that Yue Qingyan didn't think about what to write for this project, let alone consider Faust's requirements at the same time.

However, for the time being, I am not in such a hurry. Yuanshan Group is still very good at doing these things, and the contract for the novel is determined to start writing within a year and a half, and it can be completed within five years. But the planning of offline activities is a game that must see the puppy quickly. As for game planning, we don't have to worry about future generations, but we have to have some initial ideas in a few months.

Although Yue Qingyan usually rarely cares about the company's specific business matters, this time I am afraid that he can't ask. It's not because of how high the amount of the whole project really is, but because of the difficulty and complexity, and this kind of project involving Yuanshan Group, everyone will be embarrassed if it really happens.

Fang Anxin was indispensable, sitting at the conference table and looking at the pages of planning drafts in the folder. Although this series of cooperation was almost won by Yue Qingyan, Jin Chen, and Lian Xingjie, who saved up resources, Fang Anxin also participated in the discussion and design of the cooperation methods, contract details, and many possible directions to try.

"It's a hassle. The project has been taken down, but there are too many details that need to be implemented on how to operate it. Fang Anxin said: "Mr. Feng's idea is very high, but my ideas, as originally proposed, still need to be relaxed and lively. ”

"As long as it's not the kind of school Hanfu Club level activity. Ka Ka said hehehe, "That's really unseemly." ”

"The Hanfu Club has also worked very hard. There are few resources for the students. Fang Anxin still defended those Hanfu clubs and the like.

"Speaking of Hanfu, make a fashion show with Chinese elements?" Guan Xi suddenly interjected. "It's not necessarily all Hanfu, it can be some traditional Chinese costumes and even costumes with architectural and furniture elements, with a Chinese-style environment and choreography. Another example is to use some multimedia effects. Anyway, we're just going to do a showcase, not to sell clothes. ”

Fang Anxin suddenly asked, "Little Sister Mo, have you contacted some independent designer brands before?"

"That's right. Mo Ersheng was stunned, it was a few months ago, because of a good friend's topic at school, Mo Ersheng really went to help explore it. "There are also some Han elements, but why do you ask this?"

"Who says you can't sell clothes? There are some independent designer brands that can be used, and then, all kinds of Chinese, new Chinese-style clothing, and home furnishing brands can be used. For another example, the design of a group of characters on the catwalk and route design can integrate some traditional myths and historical stories. The costume itself can be simple, but the peripherals, whether it is catwalk design, lighting, multimedia, etc., must be dazzling enough. Not a catwalk, but a multimedia show in the form of a catwalk. ”

Fang Anxin figured this out in an instant, she thought about it a little more, and added: "In this way, our activities can be designed according to 3 to 5 events first, and if the effect is good, we can add more." Moreover, with the influence of Yuanshan Group as a call, it will not be too difficult to get designers and other brands to cooperate with us, or to ask them to collect advertising fees. The cost should still be easy to control. That is, the cost of design and multimedia production are relatively high. ”

Yue Qingyan nodded: "This is very good, but it takes a long time to get this one, and the preparation is very troublesome." Let's think it's a big event in the middle of next year. Let's make something interesting but smaller?"

"How about a pop-up store?" Morsheng said, "to make it look like there's a counter in front and a production workshop in the back." But the four walls are transparent. From material collection, processing to production, every link is worn in the costumes of the time, in fact, as a kind of performance. But the finished product is really sold directly. Except for the sales process, there are no modern products in the whole process, and all the technology of the time is used. ”

"What are you going to sell?" asked Ka Ka.

"Rouge gouache food and pastries, it's a pity we don't have such things as fruits, which are beautiful and delicious. Morsheng sighed: "Some of them are not systematic. However, it is necessary to be able to see the processing environment and process of the product as much as possible. Textiles and small handicrafts are also available. Otherwise, there are too many elements of tools and venues, which affects the visual effect. When it comes to cooking, there are too many problems such as hygiene, fuel, and gas emissions. ”

"If you just make the building bigger windows, or open more doors, you still can't have an unobstructed view. Peng Jinkang touched his chin and thought about it and said, "In this way, all the ancient buildings can be abstracted into a frame." I'm going to design and make a basic set of frameworks that can be arranged into different architectural structures. It is guaranteed that you can see the walls, eaves, walls, etc., and even be able to identify obvious architectural features from different eras. But this thing only has a frame, and it doesn't obstruct the view at all. And then all sorts of things are on display in the middle. In an imaginary framework, the real is being staged. This is also very philosophical and ethical. ”

Peng Jinkang is a very powerful guy from the architecture department after all, and everyone is eye-catching when this idea is mentioned.

"Ancient crafts can be searched for more, looking for those that are quieter and relatively simple, there can be no smoke and dust, no sewage and the like, basically just perform the assembly link and the like. I think that since it is half a performance, it can be performed a little more differently. For example, the pharmacy does not need to sell medicines, but the front counter demonstrates the classification and storage, weighing and packaging, and sells all kinds of health decoctions and blended teas. Later, you can play the role of the apprentices in the process of cutting, drying and preparing medicinal herbs. ”

Yue Qingyan said: "For example, if the conditions are ripe, you can open a street of this kind, which is about ten meters long." On both sides are a variety of small vendors. Let the modern viewer wander through a design and transformation of an ancient street. ”

"And also," Fang Anxin was also inspired: "Since it is mainly a performance, it can also be restored to the activities in the small garden, where the ladies and ladies play by the pond and touch up their makeup in the room." Then the master of the house wrote the banner scroll in the study, and a servant was in charge of framing it. Then there were people at the front and back doors waiting to buy it and give it money. How's that?

The corners of Yue Qingyan's mouth twitched, but it was really a good idea to think about it carefully. Through the idea of pop-up stores, various architecture, life and production forms are used to restore the various forms of life in ancient times.

The idea is not expensive, the training and material collection are relatively easy, whether it is changing various forms or building and dismantling, it does not seem to be very expensive. It's a pretty good idea, so to speak.

"Okay. In this case, the idea of a pop-up store was sorted out with a detailed plan, and then we went to the planning department of the Yuanshan Group to communicate. The collection of materials should be solid. The restoration of the process should be done well, and in addition, various details should be considered. Yue Qingyan thought for a while: "To be able to engage in this kind of activity, it has to be a super large shopping mall in the atrium." This one...... I'll have to find a way to ask for a schedule. ”

"Leave it to the public relations department of Yuanshan Group to solve it. We are a small company, and we can't communicate with shopping malls and the like. Yuanshan Group went to ask, anyway, everyone is doing commercial real estate, maybe it would be good to exchange resources. Fang Anxin said: "Yuanshan doesn't run a shopping mall by himself, otherwise this kind of practice will increase the popularity of the shopping mall? ”

"It's hard work to plan and execute. Mo Ersheng smiled bitterly and said, "It's not easy to earn planning fees. Fortunately, there is money from Yuanshan Group in the follow-up, otherwise how can this kind of activity be afforded. ”

Peng Jinkang said: "The design of the on-site experience itself is an important part of the interaction of modern architecture. I'm just practicing. I don't think the design plan is so fast, so I should need some schematic drawings to make a proposal to Yuanshan, right? I'll do it, and I can make it in about two or three days, and then make a design while proposing. ”

"It takes me a week or two to learn about the restoration of some traditional crafts and so on, and there are a few magazines. I'll go visit their staff. "Morsheng is now an experienced planner and executor.

"Little Sister Mo, I'll take care of this piece of information with you. Fang Anxin recommended herself. "We also need other support to make a plan. For example, some parts and so on, can you make some simulations, or 3D modeling?"

"I'll be here to help, too. Peng Jinkang said happily.

"Get away, you don't have time, concentrate on your design. Fang Anxin said unceremoniously: "The planning department will use it for me for a few days." ”

"No problem. You can take it to play for a few days. Yue Qingyan said with a smile: "If there is a problem, you need to coordinate to find me, otherwise I won't show up much." I said I'm going to write. ”